1. Content Marketing Drives More Sales

And that’s the point exactly! Everything you do for your business is to increase sales, right? Besides, having thousands of traffic visits and social media engagement is meaningless if they don’t result in more sales.

Now here’s the thing. More than half of your leads (potential customers) won’t buy from you the very first time they hear about your brand, business, company or organization.

This is a normal human activity that applies to everyone, and your potential customers are no different. As humans, we all have to go through a buying process before we can decide to make a purchase.

Note that the time duration of this buying process will depend on the significance and price of the item or service involved. For instance, a carton of milk will have a faster buying process than a new car.

Before consumers can make a purchase, they have to first realize that they have a problem that needs to be solved. This is the AWARENESS stage.

From there, they will do some research to better understand their problem. This is known as the CONSIDERATION stage.

After thorough consideration, they will make a decision based on the available solutions. Eventually, they will go for the option that is best for them, while also being affordable. This is known as the DECISION stage.

An effective content marketing strategy will assist your potential customers during these 3 stages. It starts by first making them aware of what might be the solution to a problem. In other words, by educating them on what they’re searching for.

Our content marketing agency brings your potential customers one step closer to your point of sales. We also establish a relationship with your target audience, which will in turn make them more likely to buy from your business rather than your competitors.

2. Content Marketing Boosts Your Brand Awareness

You’ve probably heard this many times. At this point, almost any digital marketing activity can boost brand awareness. However, content marketing does it in a better way.

Content marketing will rank your blog posts and articles on the first page. Your content and your brand will be visible whenever anyone is searching for the products and services your business offers.

Here’s a near-real example of how it works.

Let’s assume you own a graphics design firm, and you published an informative blog post on “how to start graphic design,” and it ranks on the first search results page.

Now hundreds of Nigerians search for that phrase on Google every month. And that’s only the exact phrase. Others search for similar phrases, and the total runs into thousands.

If something as great as this were to happen to one of your blog posts, calculate what you will get every 3 months, every 6 months and every year.

That will be a very successful brand awareness campaign, except that you didn’t plan for it. You were planning to rank on search engines and then noticed that your brand awareness has also increased.

3. Content Marketing Grows Your Social Media Audience

Whenever a potential customer reads one of your blog posts and sees it as valuable content he/she will be prompted to follow you on social media.

The same applies to all your readers that want to stay up to date on future articles that you write. Many of these readers will also share your blog posts with their audience on social media, which will further grow your follower base.

4. Content Marketing Drives More Visibility to Your Product and Service Pages

Content marketing will, directly and indirectly, put more potential customers on your product and service pages.

If you write a blog post related to the product or service your business offers, some of the readers will visit your product/service pages after reading the content. (Remember to insert the link to those pages in the article).

Now that’s a direct instance. Let’s talk about an indirect instance.

You know, whenever a website creates very great content, other sites will also link to it, either for reference, informational or even SEO reasons.

Now, if you happen to create fantastic content, big websites with large audiences can also link to it. In that case, their readers can visit your website to read more.

When they do, they will stumble on that link that leads to your product/service page. They might even make a purchase, but if they don’t, they will be aware of your existence.

Now they know your website, your business and the products/services it offers. And don’t forget, you have content marketing to thank for it.

5. Content Marketing Improves Customer Service Experience

Customer service is all about how well you satisfy your customers, even when they’re not currently making a purchase. They might have made a purchase, or even yet to make one.

Either way, how fast and how well you respond is what will determine if they’ll buy from you again.

Are there certain questions that your customer support or sales team answer every day? If yes, then you can write about them. Answer them in a way that a 10-year-old would understand, and then compile them into a post.

If the questions are voluminous, you can make the answers a series of articles that your customer service and sales team can share whenever they get enquiries from potential and existing customers.