Prolanz Digital Marketing Agency in Nigeria

Social Media Advertising Agency In Nigeria

Social Media Advertising Agency In Nigeria Social Media Advertising Agency In Lagos

If you are searching for the “best social media advertising agency in Nigeria” look no further than Prolanz Digital Marketing Agency.

Our social media specialists at Prolanz Digital Services will help your business find out the social media advertising strategy that will drive the best results.

Prolanz social media experts are always ready to render their social media advertising services. Over the last few years, we have driven over NGN 100 million in sales and 2.3 million leads for our clients in Lagos alone.

If you are really in need of social media ad management and overall social media marketing services, reach out to our digital marketing agency to receive a free quote.

What Is Social Media Advertising?

What Is Social Media Advertising? The best Social Media Advertising Agency In Nigeria

Social media advertising is a form of digital advertising that displays paid ads to your target audience. This is done by making use of social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Tiktok, Snapchat, Pinterest and lots more.

A social media ad campaign is one of the quickest and most effective ways with which you can connect your business with your target audience.

Social Media Advertising: How Does It Differ From Social Media Marketing?

Social Media Advertising How Does It Differ From Social Media Marketing

Social media marketing is a collection of unpaid marketing efforts. This aspect of digital marketing encompasses all the optimization efforts you make to increase your brand awareness, establish mutual connections, drive engagement, gather revenue and lots more.

On the other hand, social media advertising is a paid initiative. They are the ads you see on social media networks and platforms. In other words, they are pay-per-click advertisements where you pay each time someone clicks on your ad.

You should note that each social media platform is different, and the same as its advertising. For instance, Instagram advertising focuses on visual content while LinkedIn advertising focuses on professional and career networking.

In short, the type of platform you use for your advertisement depends on your business, main consumers, target audience, as well as the marketing goals you want to achieve.

A business that delivers directly to a consumer (B2C company) will prefer to use Instagram or Facebook for advertising. On the other hand, a business that provides products and services to other businesses (B2B companies) will prefer running its advertisements on LinkedIn.

Benefits of Social Media Advertising for Your Business in Nigeria

Benefits of Social Media Advertising for Your Business in Nigeria

1. Social Media Advertising Improves Brand Awareness

One of the most important benefits of social media advertising is brand awareness. 

It helps brands and businesses to reach potential customers that are not following them on social media. In fact, everyone, including those that haven’t heard of them before.

Whenever you promote your brand, business, products or services through social media advertising, you are increasing your brand awareness.

Even if people don’t click and convert, you still have the upper hand. You will still have impressions. An impression simply means a view. If someone saw an ad but didn’t click or convert, it’s an impression.

Now, imagine if potential buyers saw your ad 5 times in one week. Your brand name will start to sink into their memory. Now if they want to purchase a product or service in the future and they have to choose between you and another brand, they will go for yours.

It’s a natural customer instinct. They will go for a brand name they have heard or seen before because it will seem more familiar to them.

When your business is featured in social media feeds with a “sponsored” label or briefly before a YouTube video, it’s part of social media advertising. It works by increasing your brand visibility and recall.

2. Social Media Advertising Helps to Reach a Targeted Audience

Social media platforms have many ways in which you can target your ad campaigns. This makes it possible for you, as a business owner, to narrow the ad coverage down to the most relevant audience.

A common example of a social media platform that makes this easy is Facebook. It allows ad runners to target users based on demographics, interests, behaviour, and connections.

Each targeting option also has other options and factors. If you have a deep knowledge of how they work, you can use the system to reach a very specific audience group.

Also, you are not restricted to targeting users in a particular location. You can tailor your ads for people that have recently visited a location or are currently residing in that location.

3. Social Media Advertising Reduces Marketing Costs

Social media advertising can help you to manage your digital marketing budget effectively. It reduces your overall social media marketing expenses with the use of its targeting features.

This works in a very simple way. First of all, you won’t display your ads to users who are not necessarily a part of your target audience. Your ad will be shown only to the most relevant users.

These social media users will be most probably interested in your ads more than any other person.

In short, you will be spending your social media marketing budget only on the most relevant target audience. This can mean a lot of things to you, and they are all positives.

First of all, your brand will be getting more ad impressions and clicks. Many of the clicks will result in a conversion. Furthermore, you will no longer have to exhaust your digital marketing budget on clicks that will not lead to sales.

On top of all these, social media advertising lets you try out many ad placements and formats. Trying each format out will help you to observe and decide the most converting and cost-effective advertising format for your business.

4. Social Media Advertising Improves Brand Credibility

When people hear of social media advertising, all they can think of are paid PPC ads on social media platforms. What most people don’t know is that there are other ways to run social media adverts, aside from the obvious.

Making use of social media influencers is another form of social media advertising. This form of social media marketing and advertising drives results and revenue, depending on the popularity, fan base and trustworthiness of the influencer.

Influencer marketing combined with social media marketing will improve your brand visibility and pave the way for more revenue. However, that’s not the only benefit. Another advantage that comes out of this influencer-business relationship is brand credibility.

A social media influencer will have a very loyal fan base, something which they most probably built from scratch. Also, they are very experienced in a particular niche. 

Social media users look up to them whenever they want to know more or make a purchase decision in that niche. As a result, people will trust an influencer whenever they put in a good word for your brand.

Some people think that using an influencer to promote their brand and business will lead to trust issues since it’s a paid approach. However, that’s not always true.

According to a survey by Cost Per Click Strategy, 22.9% of consumers still trust paid recommendations from influencers. 44.2% claimed their trust in influencer advertising depends on how much they already trust the influencer.

5. Social Media Advertising Leads to a Better Brand Recall

Never underestimate the importance of brand recall. It’s one of the most significant benefits of social media advertising.

One of the most accurate ways to know how impactful a campaign is is the influence it has on the audience. Aside from driving direct conversions, it should be memorable and have a lasting impact on your audience.

This will make your social media campaign similar to an investment. Even if most of your target audience didn’t convert at the moment, your business would be on their mind when they need a product or service that you provide.

Running advertisements on social media networks increases the chances of people remembering your ads. It also increases your chances of converting them into actual customers.

Although it may take some time for them to convert, what matters is that they convert eventually. It may take days, weeks or even a few months after they saw your ad.

Once they try your product or service and it’s good, they will come back for more. Eventually, your social media advertising budget paid off and earned your more customers, as well as more revenue.

6. Advertisement on Social Media Increases Conversion Rates

You have read 5 benefits of social media advertising so far. Having read them all, you should know that it also has a positive impact on your conversion rates.

Social media advertising can help your business generate more conversions. In a 2020 digital survey, 27% of people claimed to have discovered new brands and products through social media adverts.

There are many ways in which you can increase your conversion rate while running social media ads. Social media advertising platforms like Facebook Ads Manager and LinkedIn Campaigns Manager let ad runners plan intelligent audience targeting metrics.

This will make sure that your social media ads are getting to the users that will be interested in your brand or business. However, it doesn’t end there.

By making good use of social media retargeting, you can restore and grow warm leads. You will reach out to past visitors that didn’t partake in sales and convince them to re-engage with your business. Retargeting and remarketing of social media campaigns are very effective tools for increasing conversions.

When your social media campaigns start driving real results, you will have larger and more converting traffic visits. These will in turn increase your conversion rates.

Many brands and businesses in Nigeria have been attracting social media users that have a high chance of converting to real customers. This is made possible by narrowing down social media ads to the most relevant audience.

In turn, it will increase the overall sales and conversion rates of your brand or business.

7. Helps in Building a Strong Social Presence

One of the good things that social media advertising does is build a strong social presence for your business in Nigeria. It places your social media profile directly in front of your audience.

As your target audience clicks on your ad, they will be engaged with your ad content. It can also take them to your business profile or page.

Both of these cases will improve your social media presence. In the first case, you will have a significant engagement with your content. As you already know, engagement is very important for a strong social media presence.

In the second case, you will have increased profile or page views. You will gain new followers that are interested in your content, products and or services.

8. Gives Valuable Customer Insights

Another benefit of social media advertising is the provision of valuable customer insights.

Social media platforms have a very large collection of user data. Theses collection of data also includes demographics, interests and behavioural data.

Whenever you run an ad campaign on social media, you will be getting more accurate insights, depending on the number of people that responded to your ads.

You can take a look at the most engaged audience groups. From there, you will have a clue about what your target audience should look like.

Your target audience is a set of users that are most interested in your products and services. As a result, they are more likely to be interested in your brand or business.

Once you find them, find out their common behaviours and build a set of buyer personas with them. Mind you, buyer personas are essential for all brands and businesses in Nigeria.

Aside from the ad performance data, you can also get details on the users clicking on your ads. You can review the performance of your ads and see those that resonated with them.

You can also get information about your audiences, such as the age group, location, interests, devices used, time and lots more.

As an advertiser can use social media insights to optimize your ad campaigns. You can also use them to build a very effective social media advertising campaign that will drive more impressive results and revenue.

9. Improves the Content Visibility of Your Brand

Social media advertising does not promote only products. It promotes your brand’s content as well. You can pay for Facebook, Instagram and other social media platforms.

They will promote your blog posts, videos, or any other content that has already been posted on your business’s social media profiles. Therefore, social media ads increase content visibility and engagement.

When your content visibility and engagement increase, it will bring a larger and more relevant audience to your blog posts and social media pages.

This makes social media advertising a good way for B2B brands and businesses to create value and credibility. This is done with the help of content marketing and business promotion. 

Social media advertising is also very beneficial for brands and companies that want to gain more content visibility for their YouTube videos.

10. Re-engage Your Website Visitors

Social media platforms also have ad retargeting tools. Whenever you retarget an ad campaign, you can track and target the visitors that have visited your website but left without making any purchase.

With retargeting ads, an aspect of social media advertising, you can remind those visitors about your products or services. You can even notify them about your offers and discounts. This will prompt them to purchase from your business.

Not all the visitors that come to your website will patronize your brand during their first visit. To be honest, many of them will likely forget about your business.

This is one of the reasons why retargeting ads exist in the first place. They will help you remind past visitors to make a purchase or complete one (if they left while trying to buy something).

Should they see your ads on social media, they will want to explore them and check out your products and (or) services.

With this, your business will no longer miss out on any potential customers. It will also bring back a large percentage of visitors that have probably forgotten your brand. In this way, ad retargeting will also increase sales and conversions.

11. Try Out a Variety Of Ad Formats

We have many social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and lots more. Each of them offers a variety of ad formats that you can make use of in your ad campaigns.

Some ad formats are listed below.

1. Image ads

2. Carousel ads

3. Video ads

4. Text ads

5. Product ads

6. Story ads

7. Messenger ads

A single social media platform can offer many ad formats. Some platforms may (and may not) offer an ad format that some other platform offers.

A common example is the “Stories” ad format. It is available on Instagram, Facebook, and Snapchat. However, it’s not available on LinkedIn.

The social media platform you choose for your advertisement is what will determine the ad formats that will be available to you. You can always select any ad format you prefer, as long as it will deliver your business’ message well.

If you are not sure of which format to use, try and experiment with different formats and observe the ones that generate the best results.

12. Leads to an Increase in Physical Traffic

Aside from re-engagement and increasing content visibility, social media advertising increases in-store traffic.

Although you can track the traffic visits and conversions that come from your ads, you might still not have the most accurate measurement of how your ads are performing.

A few social media users may not make a purchase immediately after seeing your ad and learning about your products. They might wait till they see the product physically before making a purchase decision.

When they convert at the end of the day, it will still be as a result of the social media campaigns you ran in the past. According to Curalate, 21% of consumers later purchased a product in a physical store after seeing it in a brand’s social media post.

13. Reach a Wider Audience

To be honest, this is the most significant benefit of social media advertising. In fact, it should be the first on our list of the benefits of social media ads.

More than 3.6 billion people are using social networks in the world. Social media platforms allow business owners to reach their target audiences on these platforms.

Although organic is free and long-lasting, it usually takes longer to reach your audiences. With paid social media advertising, you can reach your audience and convert them faster.

With paid ads, you can drive more traffic to your site, speed up lead conversions and increase your sales. Whenever a user clicks your ad and is interested in what he/she is seeing, he/she will also want to explore your social media business profile. You can also gain more followers from this action alone.

Social Media ads can help your brand with more visibility. This is not so hard to actualize, as you can reach a lot of people. Whenever your advertisements have a large reach, you have an increased chance of attracting potential buyers.

Prospective customers may not buy at first, but they will be interested in purchasing from you as time goes on.

The Best Social Media Advertising Platforms

The Best Social Media Advertising Platforms

Many social media advertising platforms on the Internet offer PPC ads. However, you should only go for a platform or platforms that will allow you to reach your target audience.

Your social media advertising campaign should be done on social media platforms where your target audience is most active. They include the following networks.

1. Facebook

2. Instagram

3. Twitter

4. LinkedIn

5. YouTube

6. TikTok

Our strategists and social media specialists at Prolanz Digital Services will help your brand in selecting the best networks for your social media ad services.

Facebook Advertising

This social media platform is currently the largest social media advertising platform and is still most likely to be in the years to come. Facebook has 2.912 billion monthly and 1.929 billion daily active users as of January 2022.

Facebook is widely known all over the world as the leading social media advertising platform. Its advertising policy and protocols are suited for any brand, business and company you can think of.

This goes without saying that Facebook ads are a good place to learn and practice social media advertising as a beginner.

Facebook allows many social media advertising companies and businesses to get to target audiences, depending on their campaign objectives.

Your campaign objective may be to drive results and revenue, create brand awareness or achieve a social media marketing goal.

Facebook offers a variety of ad formats. It allows users as well as social media advertisers to post ads in the form of photos, videos, carousels, slideshows, and Facebook Instant Experiences.

Facebook Carousel

Carousel is a feature available on Facebook. It allows people to add up to 10 pictures or videos and links inside one ad alone. This is very beneficial to you as an advertiser, as it will enable you to direct your audience to different places on your website.

Facebook Slideshow

This Facebook feature is very simple. It lets users create video ads out of still images.

Facebook Instant Experiences

Facebook Instant Experiences is a tool that advertisers like you can make use of for ad creation. It allows people to create advertisements using photos, videos, text, carousels, product feeds, and lots more.

The Facebook Instant Experiences feature is accessible from the Facebook app. This makes the user experience very great and convenient.

Each tool has its benefits. How it works out for you depends on the reason why you’re running the ad campaign in the first place. It also depends on the type of content you have access to.

Aside from providing various ad formats, Facebook provides some targeting options. These targeting options allow advertisers like you to target specific demographics, interests, and behaviours.

Facebook has a very huge database and user base. It can target its users based on where they make purchases, where they travel and lots more.

Instagram Advertising

Facebook is the owner of Instagram, so it’s not hard to see why their advertising systems are similar. Instagram started social media advertising in 2015. It has experienced massive growth in revenue over the years.

When it comes to Instagram advertising, one of the things you should have is visuals. Visuals are a very important element that makes your Instagram ads very creative and unique.

Even if your products and services have no close competitors, you still won’t get real conversions from your Instagram ads if their visuals are poorer than normal.

A lot of things are similar on both Facebook and Instagram. Most of the ad formats present on Facebook are also available for Instagram users. Instagram ads can be in the same format as Facebook. It can be in pictures, videos, carousel, or slideshows, as well as Instant Experiences.

Instagram also lets advertisers plan their campaigns based on their marketing campaign objectives and goals. An advertiser may have any of the following goals:

1. Website clicks

2. Leads conversions

3. App installs

4. Engagements

5. Video views

6. Awareness.

Speaking of audience targeting and the likes, Instagram advertisers can do it the same way as Facebook ads.

Twitter Advertising

Twitter has around 396.5 million active users from all corners of the world. This social network also provides paid advertisements to its users. Social media advertisers on Twitter also have the option to choose an objective they want to achieve for their business.

You can target your audience on Twitter based on their location, gender, languages, device, platform, and carrier. Twitter has two major differences from other social media ad platforms.

Firstly, it allows advertisers to target their audience by keywords. They can reach people based on their Pinterest searches. Twitter also lets advertisers target users, or people similar to users that follow a particular account.

In case you don’t understand the last paragraph, we will shed more light. As a business owner, you may want to target users who are like users that follow your competitors. Twitter makes this possible as well as very easy.

All you need to do is include the Twitter accounts of your competitors in the target audience. However, you should note that you are not targeting the specific followers of your close competitors. You are only targeting users that are similar and behave like those followers.

LinkedIn Advertising

LinkedIn provides three different ad products to advertisers. The one you eventually go for depends on the goals of your campaign. The 3 LinkedIn ad products are:

1. Sponsored Content

2. Sponsored InMail

3. Text Ads

Sponsored Content are the advertisements you see in your LinkedIn feed. Sponsored InMail are sponsored ads sent to LinkedIn users through a message. Such ads appear in a user’s inbox.

Text Ads are usually displayed in some locations on the LinkedIn feed on a desktop. LinkedIn’s audience targeting is very good for employee and company-specific targeting.

As a business owner, you can target your audience on LinkedIn based on their Industry, position, seniority, age location, demographics as well as company size.

YouTube Advertising

YouTube is the second most visited search engine in the world behind Google. It has 2.6 billion people who use it at least once every month.

Social media advertising agencies in Nigeria like Prolanz Digitals recommend YouTube advertising for certain brands and businesses. This includes those with short video ads of 6 to 15 seconds. Advertisements like these are displayed before a YouTube user can watch his/her intended video.

Our social media advertising company in Lagos, Nigeria also recommends YouTube advertising for brands and businesses with longer video advertisements. Such video ads would be displayed in search results. They are also known as TruView discover ads.

If your brand, business or company has any one of these assets in YouTube ads, it can get its target audience by studying the common demographics, interests, and keywords.

TikTok Advertising

Advertising on TikTok is a good business approach for brands and businesses in Nigeria. TikTok has over 1 billion active users as of January 2022. This has already outshined Twitter (over 360 million) and Snapchat (over 293 million).

As of now, Tiktok is the third largest social media network after Facebook and Instagram. Back in 2019, TikTok launched a beta version of its advertising platform. As a result, popular brands like Nike and Apple Music used TikTok advertising.

There are many ad formats available to advertisers on TikTok. If they are used in the right way, your business will be placed in front of Gen Z.

If the main target audience of your brand, business or company is Gen Z, TikTok advertisements will be a very great investment. This is not so hard to see, as 66% of TikTok users are under the age of 30. 41% of TikTok users are in the age bracket of 16 to 24. 

If you understand Generation Z, you will know that it’s the most profitable, yet the hardest to get to.

As good and juicy as it may sound, Tiktok advertising is not suitable for all companies in Nigeria. For instance, if your company manufactures products for the elderly, TikTok advertising is not suitable for you. If you try it, you will most definitely have a low return on investment (ROI). And that’s if you even earn anything at all.

How Much Does It Cost to Pay for Social Media Advertising?

How Much Does It Cost to Pay for Social Media Advertising

We have discussed the 6 best social media advertising platforms for Nigerian businesses. Now, let’s talk about the social media advertising costs of each platform.

Facebook Advertising in Nigeria: How Much Does It Cost?

Before we talk about the costs attached to Facebook advertising, let’s look at the bidding options. At the moment, Facebook only has 4 bidding options.

Facebook Advertising Bidding Options

1. Cost-per-click (CPC): You only pay when someone clicks on your ad.

2. Cost-per-thousand impressions (CPM): You only pay when 1000 people see your ad.

3. Cost-per-like (CPL): You only pay when someone likes your business page.

4. Cost-per-action (CPA): You only pay when someone converts through your ad.

Most brands, businesses and companies in Nigeria make use of the CPC bidding option. This is for the best results, as the CPC option provides the most cost-effective way to arrive at your goals.

Also, we should talk about Facebook’s bidding strategies. There are two bidding strategies available on the platform; automatic and manual.

Automatic Bidding

This bidding is also known as the lowest cost. It lets Facebook change its bidding strategy on your behalf without necessarily exceeding your monthly advertising budget.

This is done to have the lowest possible cost per click or action.

Manual Bidding

Manual bidding is also known as target cost. It gives your brand, business or company maximum control over its bidding strategy. This type of bidding can help your business get a better cost per click or action.

At Prolanz Digital Services, we charge a Facebook advertising fee between NGN 40,000 to NGN 400,000. All our pricing has a duration of 30 days. There is a free trial and money-back guarantee period attached as well.

Instagram Advertising in Nigeria: How Much Does It Cost?

Just like Facebook, Instagram also provides four bidding options.

Instagram Advertising Bidding Options

1. Cost-per-click (CPC): You pay every time someone clicks on your ad.

2. Cost-per-thousand impressions (CPM): You pay every time 1000 people see your ad.

3. Cost-per-like (CPL): You pay every time someone likes your post.

4. Cost-per-action (CPA): You pay every time someone completes your desired action, like a purchase.

Being a business based in Nigeria, you can go for any of the four bidding options. However, our digital marketing agency in Lagos recommends that companies select the CPC option.

CPC is one of the most cost-effective Instagram bidding strategies. If your company goes for CPL and CPA, it will have to pay more, without necessarily making a difference in the driven results of your social media campaign.

Generally, impressions are not good enough for long-term goals like follower increase and sales. However, a few successful companies make use of CPM to increase their brand awareness. Popular examples are Think Target, Starbucks, and Home Depot.

At Prolanz Digital Services, we charge an Instagram advertising fee between NGN 30,000 to NGN 200,000. All our pricing has a duration of 30 days. There is a free trial and money-back guarantee period attached as well.

YouTube Advertising in Nigeria: How Much Does It Cost?

Over 1 billion hours of video are watched on YouTube every day. If your target audience and main consumers of your business are within the age of 18 to 34, then YouTube advertising is meant for you.

YouTube Advertising Bidding Options

YouTube advertising has 4 bidding options.

1. Cost-per-click (CPC): With YouTube CPC, you pay when someone clicks on your YouTube ad.

2. Cost-per-thousand impressions (CPM): With YouTube CPM, you pay when 1000 people see your ad on YouTube.

3. Cost-per-view (CPV): With YouTube CPV, you pay when someone views your video ad for 30 seconds or until the end.

4. Cost-per-action (CPA): With YouTube CPA, you pay when a person takes the desired action, like visiting your site.

Now, your business may want to consider YouTube advertising, since it has to do with video content. Generally, videos have the most impactful graphic memory. They are very hard to forget and the best format for brand awareness.

If your brand or business wants to advertise on YouTube in Nigeria you should go for CPC and CPV. These two have a very high success rate based on reviews from advertisers that have tried them in the past.

However, note that your marketing or advertising team will have to create a video ad. Although you can shoot an ad video anywhere, the best results come from a professionally shot video.

Prolanz Digital Services is the best digital marketing and social media advertising agency in Lagos, Nigeria. We are very experienced in YouTube advertising.

At Prolanz Digitals, we charge a YouTube advertising fee between NGN 30,000 to NGN 200,000. All our pricing has a duration of 30 days. There is a free trial and money-back guarantee period attached as well.

LinkedIn Advertising in Nigeria: How Much Does It Cost?

LinkedIn Advertising: Bidding Options

Whenever you’re running an ad campaign on LinkedIn, you are open to using four types of bids.

1. Cost-per-click (CPC): With CPC, you pay only when someone clicks on your LinkedIn ad.

2. Cost-per-thousand-impressions (CPM): With CPM, you only pay when 1000 people see your LinkedIn ad.

3. Cost-per-send (CPS): With CPS, you pay every time you send a sponsored email to a user.

4. Cost-per-open (CPO): With CPO, you pay every time someone opens your sponsored email.

Most of the companies in Nigeria that advertise on LinkedIn make use of CPC. However, a lot of companies and businesses make use of CPS as well as CPO.

Each of these bidding options should be used depending on the reason why you’re advertising in the first place. For instance, CPC is the best for generating sales leads. CPS and CPO are best for recruiting applicants on LinkedIn. They will let your ad get to the best suitable candidates.

At Prolanz Digitals, we charge a LinkedIn advertising fee between NGN 30,000 to NGN 200,000. All our pricing has a duration of 30 days. There is a free trial and money-back guarantee period attached as well.

Twitter Advertising in Nigeria: How Much Does It Cost?

Twitter Advertising: Bidding Options

Unlike most other social media advertising networks, Twitter lets advertisers access five different bidding options.

1. Cost-per-click (CPC): CPC allows you to pay for every click on your Twitter ad.

2. Cost-per-thousand impressions (CPM): CPM lets you pay for every 1000 impressions on your Twitter ad.

3. Cost-per-engagement (CPE): With CPE, you pay when someone interacts with your Twitter ad.

4. Cost-per-follow (CPF): With CPF, you pay when someone uses your ad to follow your business.

5. Cost-per-download (CPD): With, you pay when someone downloads something, like an app.

Although CPC is known to have very great value across all social media ad platforms including Twitter, CPE also offers value.

Whenever Twitter users engage with your ad, it shows that your campaign hasn’t been for anything. You are triggering them to react and you are succeeding in that regard.

Aside from increasing brand awareness, It can lead to organic relationships. It can set up a connection between you and your users, even though it was initially triggered by a paid approach.

At Prolanz Digitals, we charge a Twitter advertising fee between NGN 30,000 to NGN 200,000. All our pricing has a duration of 30 days. There is a free trial as well as a money-back guarantee period attached.

TikTok Advertising in Nigeria: How Much Does It Cost?

TikTok Advertising: Bidding Options

There are 3 bidding options available on TikTok:

1. CPC (cost per click) For clicks, you’ll be billed based on CPC. For conversions, you will have the oCPC (optimization Cost Per Click) bidding method. However, you will pay via CPC.

2. CPM (cost per mille) For reach, your ads will be billed as CPM.

3. CPV (cost per view)

TikTok is a good advertising platform for popular brands. Examples of popular companies that had successful campaigns on TikTok are Nike, Disney, and Grubhub. However, Tiktok is not recommended for small businesses, as its marketing results are not guaranteed.

TikTok doesn’t publish its ad prices. However, a leaked TikTok pitch deck let us know that large business campaigns can cost anywhere between USD 25,000 to USD 150,000 based on the type of campaign you need.

As for self-service ads, TikTok needs a minimum budget of USD 500 for general campaigns. A minimum of USD 20 is needed for ad groups. These prices are the lowest amount you can spend and still see results.

Why Choose Prolanz Digital Services as Your Social Media Advertising Agency in Nigeria? What Our Social Media Advertising Agency in Lagos Can Do for You?

Why Choose Prolanz Digital Services as Your Social Media Advertising Agency in Nigeria What Our Social Media Advertising Agency in Lagos Can Do for You

1. Profitable Advertising Goals

At Prolanz Digital Services, our social media representatives will arrange an initial consultation with your marketing team (if you have one). The aim of the meeting will be to discuss your social advertising goals, strategies and expectations.

The meeting can be held at our company office in Lagos, at your company or on the internet.

After this discussion, we will come up with smart, realistic advertising goals that will deliver the best results. The marketing goals we set for you will match your financial capacity as well as your marketing requirements.

2. Campaign Tracking and Reporting

One of the biggest challenges of social media marketing and advertising is performance tracking.

Our digital marketing agency in Lagos will work relentlessly to utilize all applicable tracking systems that can be implemented. Combined with our professional skills, we will optimize your social media accounts regularly to track and report on the best possible results.

3. Transparent Data Analysis

From the moment we run your campaign audit to the moment we report on your monthly campaign performance, we will always give you detailed and honest reports.

That way, you will be able to know where and how every of your social media ad spend is spent.

On your request, we will also let you access our client portal. That way, you can regularly see how effective social media ads are.

4. Diverse Advertising Strategy

One of the things we do at Prolanz Digital Services is keeping track of the latest industry trends, as well as social media algorithm updates. This is to ensure that your paid social media advertising strategy delivers the most profitable results.

5. Dedicated Social Media Advertising Strategist

Prolanz Digitals is a team of social media advertising experts that are veterans of social ad campaigns on a variety of networks.

We will assign you a dedicated account manager and representative. This staff will manage your campaign and report directly to either your company manager or marketing team.

You will also be able to contact this person directly whenever you have questions or concerns.

6. Expert Consultations

Does your business have an existing in-house social media team that can manage your paid social media ad campaigns, but still in need of expert training?

Our social media managers at Prolanz Digital Services are ready to direct them in the right steps. Our social media marketing agency in Lagos, Nigeria will give them the consultation and training they need. Let’s help you put them on the right track!

Connect With a Top Social Media Advertising Company in Nigeria. Get Social Media Ads Services That Drive Massive Revenue!

Connect With a Top Social Media Advertising Company in Nigeria. Get Social Media Ads Services That Drive Massive Revenue!

Prolanz Digital Services is the leading digital marketing company and social media marketing agency in Lagos and the whole of Nigeria. For your social media advertising, we will drive the most business growth through our social media services.

Whether you want to enhance your brand’s social media presence or drive targeted leads with social media advertising, our social media advertising services will unfailingly help you achieve your goals.

Click on the button below to reach out to us right away