Hi. Welcome to our digital marketing training page. You have finally found one of the most comprehensive Digital Marketing Training Courses. This training is exclusively for business owners and the duration is 2 months.
Hosted by Prolanz Digital Marketing Agency in Lagos, Nigeria, this training gives you access to our digital marketing experts with both local and international experience. They will coach you (or your employees) and mentor them to achieve your business marketing goals.
Prolanz Digitals’ Marketing Course Training will develop your skillset and equip you with world-class training. You will have the best knowledge of the use of digital trends and marketing strategies.
Most importantly, we will equip you with abilities that will maximize profits in your business. And it’s not even expensive. Just USD 100 and you’re good to go!
At the end of this 2-month digital marketing training course in Nigeria, you will become a Globally Certified Digital Marketer. With our skills, you can improve your business sales and awareness more than you’re already doing.
Our Digital Marketing Training Courses
Digital Marketing is a type of marketing with which you can promote your products and services. With the right skills and strategies, you can reach out to your target audience through the use of the internet and various digital channels.
Such channels can be websites, social media, email, and messengers. You can reach them by sending emails, ranking in the top spots on Google for certain keywords, engaging through Instagram and Facebook, etc.
There are many aspects of digital marketing that you can use to grow your business, and we will be teaching all of them. They include:
5. Search engine optimization (SEO)
6. Pay-per-click (PPC) advertising
8. Google Business Profile management
9. Graphics design
Content Marketing
According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.
All these are done with the objective of driving profitable customer action. And that’s one of the many things we will teach you in this 2-month digital marketing training in Nigeria, hosted by Prolanz Digital Services.
There are many different types of content. This means that we should also have different types of content marketing. And you’re right, there are many types.
We have Webpages (blogging), Infographics, Podcasts, Videos, Books and lots more. Now let’s look at the significance of content marketing in digital marketing and what benefits it offers.
Benefits of Content Marketing for Businesses in Nigeria
1. Improve Your SEO and Website Traffic
If you know one or two things about inbound marketing, then you probably already know you can’t have a great SEO without a good content strategy.
Whenever you create relevant content for your content marketing, Google will notice the good work and reward you with better rankings on the search engine results pages (SERP).
2. Create Brand Recognition and Awareness
Whether a search engine user searches a query and your content pops up, they may share after viewing so that others can.
Also, when someone comes across a link from your content, he/she may share it and others will get to see it as well. Before you know it, your brand awareness is on its way to the next level.
3. You Can Connect With Your Target Audience Through Multiple Learning Formats
Each one of your potential customers has unique desires and needs. There’s no general format that can suit every need at once. Some people love visual learning, some want to glance through bullet points while others like to read.
Some people will prefer watching a video or listening to podcasts. Here are some of the most popular content marketing formats that your audience will prefer.
1. Blog posts
2. Infographics
3. White papers
4. Photo essays
5. Lookbooks
6. Videos
7. Podcasts
8. Webinars & classes
9. Emails
10. Tools and templates
11. Interviews
Live Q&As
4. Build Brand Affinity and Loyalty
Whenever your business steps in and provides the exact content a potential customer needs at exactly the right time, what do you think will happen afterwards?
Such a person will instantly develop an interest in your business and the stuff you do. But that’s only the affinity. The loyalty part comes in when a potential customer tries your brand over and over again.
Social Media Marketing
Social media marketing is a very crucial form of marketing for all brands and businesses in Nigeria. More than 3.8 billion people in the world make use of social media. This shows that social media is now part of our everyday lives.
This also means that if you need to reach your target audience, social media is the best place to be. Social media marketing is one of the aspects of digital marketing that we will train you in.
Doubting the effectiveness of social media marketing? Here are a few benefits
1. Higher Conversion Rates
Whenever your business has increased visibility on social media, it will open up more chances for lead conversion.
A post, tweet, image, video, or comment may trigger viewers to visit your company’s website. Aside from increasing traffic, it’s also an increase in leads.
2. More Brand Authority
Customer satisfaction, communication and brand loyalty all contribute to your brand authority in your industry.
Whenever consumers see your brand, company or business tweeting and posting on social media, they believe you are very credible. Their belief gets stronger when they see you replying to customers after taking your time to post original content.
3. Cost-Effective
Social media marketing is one of the most cost-efficient advertising strategies. It’s free to sign up and create an account on most social networks.
This is a very great benefit on its own. By being very cost-effective, your business will record a greater return on investment while spending as little as possible. That way, you can reserve a larger percentage of your budget for other digital marketing expenses.
4. More Inbound Traffic
If you don’t come out and put your business on social media, your inbound traffic will be limited to the regular customers that patronize you. The customers that are familiar with your business are most probably searching for keywords that you already rank for.
If you don’t make use of social media marketing, you will find it very stressful to reach new people beyond your reach.
5. Increase Your Brand Awareness
Social media is a very affordable digital marketing channel that you can utilize. By having a presence on various social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc, you can create content and share it with your target audience.
This will increase your business’s visibility, which will in turn increase your brand awareness. For a start, create professional social media profiles for your brand. Set everything up and start an interaction.
Social Media Advertising
Social media advertising is a form of digital advertising that displays paid ads to your target audience. This is done by making use of social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Tiktok, Snapchat, Pinterest and lots more.
Social media ad campaigns are one of the quickest and most effective ways with which you can connect your business with your target audience.
Benefits of social media advertising for your business in Nigeria.
1. Better Brand Recall
Apart from the conversions it drives, another way you can measure the impact of a social media campaign is the influence it has on people. A memorable ad campaign will have a very significant impact on your target audience.
Although most of them may not convert at the moment you want them, your brand would still linger in their mind. As a result, your business will be the first on their mind should they need to purchase a product or service you provide.
2. Reduces Marketing Costs
Even though you will have to spend some of your budget on social media advertising, it will bring you more money. It will help in reducing the overall marketing costs of your business.
And remember, social media advertising is more specific. You won’t be displaying ads to just anybody or everyone on a social media platform. Your ads won’t be seen or mistakenly clicked by people that barely fit as a target audience.
Oy the most relevant social media users will be seeing your advertisements. Your target audience is the people that have an interest in your brand’s industry and are most likely to be interested in what your business offers.
3. Improves Content Visibility
Social media advertising as an aspect of digital marketing allows business owners in Nigeria to promote their brand’s content.
It’s a fact well known that most users dislike product and service advertisements. But if you decide to promote content instead, you will be welcomed.
You can run paid ad campaigns to increase the visibility of your Infographics, videos, and other content that is already posted on your social media account. At the end of the day, it will increase your content visibility and engagement.
4. Increases Foot Traffic
Like we said earlier on, not all the social media users that saw your ad will purchase at the moment you want them to. Some may wait till they can see and feel the product in person. If it’s to their satisfaction, they will make a purchase decision.
However, the thanks will still go to the social media advertising campaigns you ran weeks ago.
Search Engine Optimization
Search Engine Optimization, SEO is the process of improving your site to increase its visibility when people search for products or services related to your business.
The more visibility your pages have in search results, the more likely you are to get attention. It will also keep both potential and existing customers close to your business.
SEO and Search Engine Marketing (SEM) are part of the things you will be learning in our 2-month digital marketing training.
Benefits of search engine optimization and search engine marketing for businesses
1. Find New Customers and Assist Growth
Come to think of it, the main reason why businesses create and own a website is to increase the number of customers.
A business or brand that has a website will most likely grow twice as fast as a company that has no web presence. One of the benefits of SEO is that it makes this dream come true.
With SEO, you can secure better spots on the search engine results page. This means more visibility, more visitors, more engagement as well as more leads. When the leads convert at the end of the day, it means more customers and more sales.
2. Bypass Your Competitors
Let’s picture two businesses in the same industry. These two brands also have similar products and selling prices.
Now, one of them has a website that is SEO optimized. The brand is ranking at the top spot of the SERP for certain keywords that are very crucial in the industry.
The other website has a non-optimized website and barely appears on the third page of the SERP. Other things equal, we all know which business will record more success in the long run.
Aside from growing in the digital marketing aspect, the brand with SEO optimisation will also get more customers from local SEO.
This short story has illustrated the power of search engine optimization. With a good SEO strategy and practice, you can outrank your competitors, even if they are more established than you.
By the end of this digital marketing training, you will be very skilled and full of SEO practices that you can use to outrank your competitors on the search engine results page.
3. Search Engine Optimization Is a 24/7 Brand Promotion
Unlike traditional marketing and PPC marketing, Search Engine Optimization does not stop when your physical store is closed or when your ad budget is exhausted.
Your blog posts and other website pages won’t be deleted or cease to exist when your digital marketing budget runs out. This is unlike pay-per-click advertising which needs a constant supply of money.
Any marketing result that is being driven with organic SEO will always last longer than that driven by paid ads. Google search engine processes over 60,000 web searches every second. And if your website is ranking at the top spots, you will get a large share of website traffic.
Also, SEO helps your business to get to potential clients at the exact moment they need your product or services. When you’re closed for the day, a client will have to wait for the next working day. But with a well-functioning website optimized for SEO, that won’t have to happen.
Pay-per-click (PPC) Advertising
Pay Per Click (PPC) is a form of digital marketing in which you (or your business) pay a fee each time one of their ads is clicked.
In simpler terms, PPC is a marketing method that involves the use of advertising campaigns to get visitors to your site. With this digital marketing training, you will get trained in the use of PPC tools and also learn how to run ads.
We have many advantages of pay-per-click advertising. A few of them are explained below.
1. Get the Fastest Results
All brands and businesses need results, and some want them faster. PPC is the fastest way to run an ad campaign and get immediate results.
PPC advertising is very efficient in reaching your target audience, and in the fastest possible way.
2. Pay Per Click Advertising Doesn’t Depend on SEO or Google Algorithmic Changes
Google algorithm changes from time to time. Whenever it changes, the ranking for each keyword also changes. As a result, a website ranking at the topmost spot may drop to the third spot.
Don’t quote us wrong. We’re not implying that SEO is not good for business owners. What we’re saying is that you need to stick with the best strategies and practices before you can experience long-lasting success. Also, you must have an SEO-optimized website.
This doesn’t apply to PPC ads. As long as you create a profitable campaign, you don’t need to worry about Google and its algorithm changes.
3. Make the Most Out of Business Opportunities
Unlike organic SEO, pay-per-click advertising can be set up within a very short time. This makes it very easy to create, even if it’s not part of your schedule.
For instance, let’s assume that you provide web hosting services. You have a web hosting pricing packages that other website owners can purchase in exchange for your service.
Assuming that one of your close competitors is temporarily offline as a result of a technical problem, that will be a very great opportunity for your business. To take advantage of this, all you need to do is run a targeted PPC campaign.
Most of the competitor’s customers will click your ads and patronize you. Mind you, this is not possible with organic SEO, unless you’re ranking directly under or above that competitor.
However, it is very much possible and efficient with PPC ads, since they’re fast and easy to create. Moreover, they generate instant results.
4. Open Your Doors to Local Customers
One of the things that PPC advertising is good for is ranking for local and “near me” searches.
For instance, maybe you run a bakery in Lagos, Nigeria. Now, someone may search for the query “cake bakery near me“. If your website is already running a PPC ad for that keyword and location, it will appear among the ads, above the search engine results.
In short, search engine users that are searching with their phones for products and services in your location will see your ads. If they click on them they will get further details on how to reach your store. If they don’t click, then your PPC ad budget won’t be spent.
Also, 75% of search engine users are likely to visit a physical store after they find it in the search results.
Email Marketing
Email marketing is one of the most cost-effective forms of digital marketing. As a result, this type of marketing has a very high return on investment.
To be specific, email marketing has an ROI of 4400%. This means that you will get ₦44,000 for each ₦1,000 you spend on email marketing.
Email marketing is one of the best ways to keep your customers active. This includes your potential customers, current customers and past customers. In this digital marketing training, you will learn how to use email marketing to retarget your leads and convert them to actual customers.
Just in case you don’t know the importance of email marketing as a business owner, read the stats below.
According to MarketingSherpa:
91 per cent of US adults like to receive promotional emails from companies they do business with.
According to McKinsey:
Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.
According to eMarketer:
For 80 per cent of professionals, email marketing drives customer acquisition and retention.
According to Optinmonster:
Email marketing is more likely to drive sales than social media marketing.
Here are some benefits of email marketing:
1. Improve Your Business’ Sales
Over 60 per cent of consumers claimed to have purchased due to a marketing email they received from a business.
Whenever you promote your brand with email marketing, you’re giving your audience a shortcut to purchasing their device.
You can use email marketing to push and sell your products or services to prospective customers. You can also use email marketing to increase referrals by prompting existing customers to refer to your brand.
Email marketing is also a friendly reminder. You can send emails to past customers and remind them about your business. That might spark weak flames and drive warm leads.
However, email marketing is not as shiny as it sounds. You have to be experienced and very good at it if you want to drive results. And that’s what our 2-month digital marketing training was all about.
2. Build your brand
With email marketing, you can increase your brand recognition and awareness. You can connect with both potential and existing customers and keep their memory afresh with your brand.
Your business’ reach will be extended when they share your newsletters and discount offers with family and friends.
3. Create Personalized Content for Your Customers
Personalization is one of the most important benefits of email marketing. People don’t like reading broadcast emails that are created for a whole audience. It doesn’t address them personally and they’ll feel somehow.
However, that doesn’t happen with email marketing. It allows you to categorize your customers into different lists based on their preferences. With this list, you can personalize the email content before sending it to your customers.
The Benefits and Potential of Our Digital Marketing Training in Nigeria
You might be having lots of doubts. You can even have questions like: “How does digital marketing benefit a business?”, “Why digital marketing is important for small businesses?” Here are the answers to your questions.
1. Get More Targeted Customers With Our Digital Marketing Training
The main motive of any brand, business or company is to achieve their marketing goals and reach out to the target audience. This has never been easier, as digital marketing makes it less stressful to reach your potential customers and convert them.
Now, come to think of it. If your business has a chance or even a slight opportunity to channel its budget and advertise to only people that are most likely to convert into customers, wouldn’t you go for it?
This is a perfect example of what digital marketing brings to your company’s doorstep. If you have the right strategy, enough budget and good digital marketing skills, it won’t be long before you start driving results.
2. Our Digital Marketing Training Leads to High Conversion Rates
The conversion rate of a brand, business or company is the percentage of visitors that took the desired action. The desired action varies depending on the intent of the content being discussed.
For instance, let’s say you create a post with the intent of making customers buy a product. If 1000 visitors view the post but only 300 bought the product, then your conversion rate is 30%.
When you use digital marketing for your small brand or business, your conversion rates will increase beyond your expectations.
With the help of Conversion Rate Optimization, your brand, business or company can reach out and convince a larger number of visitors. Through these visitors, you can achieve your desired goal of getting more conversions if the content is compelling enough.
By using a good pay-per-click marketing strategy, it won’t take long to arrive at your desired destination. PPC advertising is a form of advertising in which your business is charged a fee each time your ad is clicked.
With pay per click ads, you can propel your small business to a big company and increase the number of customers. This as well increases your conversion rate.
And this is where our digital marketing training comes into play. At Prolanz Digital Services, we will give your business the best coaching in PPC marketing and advertising.
3. Higher Return On Investment at Lower Cost
…and lower risk! Every business aims to get as much return on investment while spending as little as possible. Our digital marketing training in Nigeria makes this very much easier.
Big and established companies can afford high marketing budgets, but small businesses have to work hard and manage little budgets to earn tangible profits.
This is where digital marketing comes into play. It helps small and medium-sized enterprises to minimize budgets for product or service marketing and promotion.
Moreso, the cost of digital marketing is far cheaper than that of traditional marketing.
Although you can outsource your digital marketing by hiring a digital marketer in Nigeria, it may be a little costly for a start.
This 2-month digital marketing training in Nigeria will impact your company with professional skills. With these skills, you can conduct your digital marketing in-house.
Additionally, it’s easy to learn digital marketing skills when you go to professional trainers that are practising it in real life. And that’s who we are, and what we do at Prolanz Digitals.
4. Levels the Marketing Playground
…and gives you an advantage over your competitors. One of the main challenges that small and medium-sized businesses have is insufficient funds. They are not able to compete well with bigger businesses and companies as a result of their lack of resources.
However, that’s no longer the case for brands using digital marketing. If used with a good strategy, digital marketing can place you at the same level as your competitors, as far as marketing and advertising are concerned.
If you know how to create good content and are creative enough you can easily compete with bigger companies and steal the attention of their target audience without much stress.
5. Our Digital Marketing Training in Nigeria Will Help to Enhance Your CRM
According to Tech Target, Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
Every brand, business and company need to satisfy their customers if they want to keep existing. This can only be possible if your business makes good bonds and builds friendly relationships (aside from being professional) with customers.
This used to be a very demanding and exhausting thing to achieve. And the main limitations and restrictions are due to the lack of sources and mediums.
And then, digital marketing came into play. And it changed the game for good.
With digital marketing, all types and sizes of businesses can build and improve their customer relationship management (CRM) without much stress.
Meanwhile, having a good CRM is very crucial to the continuity of any business, even if it’s a new or small one. It helps you to create trust and customer loyalty.
The Impact of digital marketing on CRM is a very significant one. It’s now something that small businesses can manage and operate just in the way big companies do. And for that, we owe digital marketing a very big thank you.
6. Our Digital Marketing Training Allows For Efficient Tracking for Future Campaigns
To have a better understanding of what we’re talking about here, let’s assume you own and run a local store in your neighbourhood. Can you give an accurate number of how many customers pass through your door?
How about the total amount of purchases made? What of the number of people that only priced but didn’t buy your product?
Even if you can provide accurate answers to this, you still won’t be able to know which traditional marketing channel brought you a particular customer. It may be from a newspaper ad, a billboard, fliers and posters, radio TV and many more.
Either way, it’s something you will never know!
However, you can know through digital marketing. You can find out how each specific customer learnt about your brand. With digital marketing, you can also find out which strategy and campaign brought your company the highest return on investment.
Now, let’s step up the game a little. Picture yourself as the owner of a website. With the use of analytics tools, you can know many things about your customers. This includes info like demographics, geographical locations, the time they spent before leaving your site, whether or not they attempted to make a purchase, etc.
This can be any more useful for small businesses than it already is. That’s for you to know how beneficial it is. If you have a very small marketing budget, you can spend it only on campaigns that will work out.
That way, you won’t have to use the money to fuel traditional marketing campaigns that are not driving results.
7. With Our Digital Marketing Training, Your Business Can Become Global Even Though It’s Local
A major setback of having a small brand or business is that it’s local. 8 out of 10 times, it’s restricted to the locality in which it bases.
But not anymore.
Since the advent of digital marketing, it has solved a lot of challenges and reduced limitations caused by geography and locality.
Google business profile, formerly known as Google My Business is one of the aspects of digital marketing.
Having a Google Business Profile (Google My Business) account is a huge benefit for all businesses in Nigeria, no matter the products or services that they offer.
Google Business Profile (formerly known as Google My Business) is a multi-purpose service that allows individuals to highlight information and descriptions about their businesses.
You can do a lot of things on Google My Business (GMB), including getting reviews and questions, publishing posts, photos, videos and many more.
Powered by Google, Google My Business lets your business show up on the web whenever someone searches for your brand name or something very similar online.
One of the aims of our digital marketing training in Nigeria is to coach your brand on Google Business Profile (GBP) optimization services that will drive results. By the time you are done with this 2-month intensive training, your business will start showing up in Google searches.
8. Win Customer Loyalty
Another big goal of a business establishment is winning customers’ loyalty. A satisfied customer is the best marketer your company can ever have.
Things like this do take time and effort as well. You can keep valuable customers loyal to your brand by sending them personalized messages. The content can be for sales, discounts and coupon codes.
You can as well give them special offers and promotions. The whole idea is that they don’t get enticed by your competitors.
What Do You Need to Start Our Digital Marketing Training Course In Nigeria?
Our digital marketing training in Lagos is open to all small and medium-sized enterprises, both in Nigeria and beyond.
This includes complete beginners that don’t even know what digital marketing means. If your business already has professionals that need to expand their knowledge or renew their digital marketing certification, then they are welcome as well.
In short, any brand, business or company that wants one or more of its employees to learn digital marketing are welcome. Here’s what you will need.
1. A Laptop
We don’t need to talk about this much. Although we usually recommend laptops, you can use a desktop computer if you will be learning online. But just make sure it has an interrupted power supply.
2. Internet Access
You will surely need this if you want to learn from us through the internet. However, if you can come down to our office and learn physically, we will provide you with free internet bandwidth.
3. 100 Dollars
This is the tutorial fee for the digital marketing training. It covers the costs for the whole period of 2 months. If your business is based in Nigeria, you can pay the naira equivalent.
What You Will Learn In Just 2 Months
Module 1 – Intro To Digital Marketing For Small Business Owners
OUTLINE:
❖ Intro to digital marketing
❖ Intro to social media marketing
❖ Intro to Facebook ads
❖ Intro to Instagram ads
❖ Intro to google ads
❖ Intro to youtube ads
❖ Intro to search engine marketing
❖ Intro to website designing
Module 2 – Direct Response Marketing
OUTLINE:
❖ Direct response marketing – Best digital marketing approach for small businesses
❖ Facebook & IG ads (Brand awareness, Engagement & Traffic ads)
❖ Facebook Whatsapp ads (Messaging ads)
❖ Lead generation ads
❖ Conversion ads
❖ Copywriting
❖ Sales & Lead funnels (Landing pages, Sales pages, Optin page etc)
❖ Lead nurturing and closing
❖ Email marketing
Module 3 – Branding For SMEs
OUTLINE:
❖ Graphics designing
❖ Video editing
❖ Social media management
❖ Content marketing
❖ Website designing
Why Learn From Prolanz Digital Marketing Agency?
1. Our Step-by-step System Ensures You Won’t Get Stuck
Digital Marketing is sometimes intimidating and there’s so much to learn. We’ll make sure that you stay focused throughout the whole training process.
We’ll also break everything into small and easy steps. One step at a time.
2. Our Digital Marketing Training Courses Are Tested By Professionals and Proven to Work
We practice what we preach. In fact, we can show the digital marketing results that we have driven over our 8 years of existence. All you need to do is chat us up and we’ll show you the results.
Moreover, we have trained other business owners and SME managers like you to achieve better results than we do.
3. You Need No Skills, Knowledge or Experience. Come as You Are!
Are you new to digital marketing? Have you ever practised it? Whether yes or no, your answer makes no difference. By the end of this 2-month training, you will know as much as anyone can know in digital marketing.
To register for this training, you don’t need to know how to build websites already. You don’t need to be a content writer or a graphic designer.
We will teach you how to do everything from A to Z.
4. You Will Get Support at Every Step of the Way
To be honest, digital marketing is voluminous. The training can be a little bit stressful. As a result, we have outlined our courses in a step-by-step format.
Also, we give 6-month support to all our students. For instance, let’s say that you’re trying to run a digital marketing campaign to boost sales 3 or 6 months after our course, and you need some help.
Just inform us and we’ll support you in getting the campaign to run smoothly and successfully.
5. You Will Get the Best Learning Experience With Personal Attention
Our digital marketing course at Prolanz Digitals is highly practical and learnt by even professionals. We will give you a high level of personal support, coaching and mentorship.
That way, you can achieve the best learning outcome and get results.
Become a Certified Digital Marketing Professional
The demand for digital marketing in Nigeria is very high. If you want your business to keep driving leads, converting customers online and running ad campaigns, you need professional digital marketing training.
If you have your digital marketing training at Prolanz Digitals, you can stand out with digital marketing certifications that will increase your earning potential.
We will train your business reps for you and make them globally recognized digital marketers. We are one of the best digital marketing agencies in Lagos that certify companies with standard skills in digital marketing.
And we’re ready if you are. Contact us through our website by clicking on the button below right away