What is Digital Marketing?

While the online platform presents limitless marketing possibilities, there’s never enough time nor money to test each and every opportunity that could benefit your business. With stakes this high, diving straight in to digital marketing without a suitable strategy may leave you lost like a needle in a haystack.

A digital strategy should be a key priority for any organisation. It provides both direction and stability, which are essential for survival in today’s digital waters. The Prolanz Digitals team boasts a wealth of experience, with Google AdWords certified professionals, analytics experts and social media moguls, all waiting to help steer you in the right direction may leave you lost like a needle in a haystack.

Why?

The main reason for defining a strategy is to consider how to engage with the digital audience and to determine which platforms would best support this activity. This allows you to reach your target audience more effectively, using their preferred platforms. From social media to SEO, a good digital strategy will incorporate a variety of online engagement methods.

Our experienced team at Prolanz Digitals will undertake a comprehensive review of your brand and digital assets to ascertain your current position. Every organisation needs a clear idea of what it is they want to achieve online, in terms of reaching new customers or building relationships with existing ones.

Even if your organisation already has a strategy in place, it’s always a good idea to revisit and revise it, as change is the only constant when it comes to the online environment. Whether increased signups or sales, it’s important to have a clear objective before spending any money on online marketing. Whatever your objectives, we can produce a tailored strategy to meet your needs.

How?

Many organisations are either changing their plans of action to incorporate digital marketing or are boosting their existing strategies with digital advertising techniques. The four Ps in traditional marketing – Product, Price, Place and Promotion – are largely as relevant today as ever. Perhaps the least relevant is ‘Place,’ as today, products and services can be distributed, purchased and consumed almost immediately from anywhere.

Conversely, ‘Promotion’ seems almost made for the digital domain. Promotion is raising customer awareness of a product or brand, generating sales and creating brand loyalty. What better way to make waves than by plunging into today’s mass digital media?

When you begin to consider a digital marketing strategy, it forces you to think deeper about your target audience. Knowing who your customers are and what they want is essential. This understanding of who your target audience is and where they can be found enables you to adjust your online marketing messages accordingly and decide on the best digital channels to use.

By focusing on a specific audience, you will avoid wasting both time and budgets testing out different types of channels, directed at a general, diluted audience.

A digital marketing plan can also help to identify what makes your business unique. It’s important to exploit your individuality and use it to get your message across to the target audience through a variety of digital channels. An in-depth and detailed strategy can reveal new opportunities and expand your reach.

What?

It’s important to establish how much you are willing to spend to achieve a new inquiry or sale. From this starting point, the team at Prolanz Digitals can begin to plan a budget for your marketing spend that helps you to achieve your business goals.

Once a campaign is up and running, it’s important that it maintains momentum. From responding to feedback to replying to comments, it’s crucial to engage with your consumers across key platforms. A digital marketing campaign requires attention.  Prolanz Digitals can help you manage your social media business accounts to ensure you retain the interest of your audience with current and captivating images and content.

It’s equally important to analyse results. Every campaign must be dissected to understand what worked. At Prolanz Digitals, our detailed strategies that include analytics, enable performance to be measured against a set of activities and key objectives. This analysis has a ripple effect and will go on to inform your digital marketing strategies in the future.

Three Steps to Create Your Digital Strategy

1. What Does Success Look Like to Your Business?
   What are you looking to achieve from your online marketing activity? Whether it is leads, signups or sales, it is important to have a clear objective before spending any money on online marketing.
2. What Is Your Target Cost Per Acquisition?
   How much are you willing to spend per new inquiry or sale? From here we can begin to plan a budget for your marketing spend to help you achieve your business goals.
3. Create A Digital Marketing Strategy Document
   Our highly experienced team will devise a strategy to improve your online marketing performance. We will analyse the key channels that will provide success to your marketing efforts.