CONTENT MARKETING
Prolanz Digital Marketing Agency is the best content marketing agency in Lagos, Nigeria.
We have started and managed successful content marketing strategies for many businesses in Nigeria.
Partner with Prolanz Digital Marketing Agency and let’s start a content marketing campaign that drives real results. Talk to us about your goals, budget, and more. You can contact us online or give us a direct call at +2347088546064 to talk about your business!
A content marketing agency creates content marketing strategies on behalf of its clients. These clients can be local businesses, small brands, online businesses, companies and even organizations.
At Prolanz Content Marketing Agency, we plan, produce, distribute, and measure the impacts of content on behalf of our clients. This includes blog posts, infographics, videos, social media content, long-form guides, whiteboards, podcasts, and lots more.
Our content marketing strategies aim to provide value to the audience of our clients. At the end of the day, we will successfully build a strong customer base and generate sales that maximize revenue.
What Our Content Marketing Agency in Nigeria Can Do For You?
Benefits of Content Marketing For Businesses in Nigeria
1. Content Marketing Drives More Sales
And that’s the point exactly! Everything you do for your business is to increase sales, right? Besides, having thousands of traffic visits and social media engagement is meaningless if they don’t result in more sales.
Now here’s the thing. More than half of your leads (potential customers) won’t buy from you the very first time they hear about your brand, business, company or organization.
This is a normal human activity that applies to everyone, and your potential customers are no different. As humans, we all have to go through a buying process before we can decide to make a purchase.
Note that the time duration of this buying process will depend on the significance and price of the item or service involved. For instance, a carton of milk will have a faster buying process than a new car.
Before consumers can make a purchase, they have to first realize that they have a problem that needs to be solved. This is the AWARENESS stage.
From there, they will do some research to better understand their problem. This is known as the CONSIDERATION stage.
After thorough consideration, they will make a decision based on the available solutions. Eventually, they will go for the option that is best for them, while also being affordable. This is known as the DECISION stage.
An effective content marketing strategy will assist your potential customers during these 3 stages. It starts by first making them aware of what might be the solution to a problem. In other words, by educating them on what they’re searching for.
Our content marketing agency brings your potential customers one step closer to your point of sales. We also establish a relationship with your target audience, which will in turn make them more likely to buy from your business rather than your competitors.
2. Content Marketing Boosts Your Brand Awareness
Content marketing will, directly and indirectly, put more potential customers on your product and service pages.
If you write a blog post related to the product or service your business offers, some of the readers will visit your product/service pages after reading the content. (Remember to insert the link to those pages in the article).
Now that’s a direct instance. Let’s talk about an indirect instance.
You know, whenever a website creates very great content, other sites will also link to it, either for reference, informational or even SEO reasons.
Now, if you happen to create fantastic content, big websites with large audiences can also link to it. In that case, their readers can visit your website to read more.
When they do, they will stumble on that link that leads to your product/service page. They might even make a purchase, but if they don’t, they will be aware of your existence.
Now they know your website, your business and the products/services it offers. And don’t forget, you have content marketing to thank for it.
5. Content Marketing Improves Customer Service Experience
Customer service is all about how well you satisfy your customers, even when they’re not currently making a purchase. They might have made a purchase, or even yet to make one.
Either way, how fast and how well you respond is what will determine if they’ll buy from you again.
Are there certain questions that your customer support or sales team answer every day? If yes, then you can write about them. Answer them in a way that a 10-year-old would understand, and then compile them into a post.
If the questions are voluminous, you can make the answers a series of articles that your customer service and sales team can share whenever they get enquiries from potential and existing customers.
What do content marketing agencies charge?
The price of digital marketing services varies. The same applies to content marketing. There are many forms of content, so we will focus on the written and visual ones.
Written content can be in the form of blog posts, articles, or in-depth guides and downloads. Visual content can be in the form of images, videos, GIFs, photographs, flowcharts, illustrations and motion graphics amongst others.
Depending on other pricing factors, a content marketing agency in Nigeria may charge between ₦100,000 to ₦500,000 per month.
The biggest benefit of working with an agency like Prolanz Digitals is that our content creators are familiar with writing for marketing purposes, while also being experts in optimizing copy for search engines.
What Type of Content Does Prolanz Digitals Create?
At Prolanz Digital Marketing Agency, we incorporate the most essential content types into our content marketing services.
1. Blog Posts and Articles
Blog posts and articles are among the chief cornerstones of Content Marketing. Aside from generating most of your traffic visits, they will also build your brand awareness and boost engagement.
According to Google, MOZ and other giants in the SEO industry, the most elaborate and latest blog posts perform best. At Prolanz Digital Marketing Agency, we publish lengthy blog posts multiple times a week.
The average blog post length is between 1,500 – 2,500 words. Our content marketing agency creates an average of 3,000 words.
2. Infographics
There are instances when clients have complex ideas that their business wants to deliver to customers. These ideas however may be too hard to explain using only a blog post.
By making use of written text and visuals, ideas will be easily presented at a glance. That’s where infographics come in. They have bullet points, numbers and visual elements as opposed to the long-form content of blog posts.
At Prolanz Digitals, our content marketing service includes the design and distribution of infographics in a visually appealing way. Your brand can show complex ideas to customers without using too many words.
3. Videos
While blog posts and infographics are great for informational purposes, videos engage the audience within the shortest possible time.
According to research by HubSpot, 54% of audiences prefer video content from businesses they love. The reason for this is not so hard to see, as video content incorporates visuals, audio and motion graphics.
Our content marketing firm in Nigeria has all the skills and resources to create high-quality video content for your brand, business, company or organization. Videos are hard to produce, but they generate great results.
4. Case Studies
A case study shares stories of how its expertise has already been used to help other businesses. This content form is a very important one, and it can be used to convince potential customers to make a purchase.
Our content marketing agency in Lagos has created countless case studies for clients that helped portray them as experts in their industry. We can do the same for you.
5. Testimonials and Customer Reviews
Testimonials and customer reviews are the content generated straight from your audience. They give highlights of why your business stands out.
We can help you get reviews from your past and existing customers and showcase them on several distribution channels. That’s a very affordable way to generate content without doing all the work.
6. Whatever Content Your Business Needs
If you really want your business to get ahead of its competitors, you should explore whatever content format that is suitable for its growth.
At Prolanz Digital Marketing Agency, we create and experiment with numerous forms of content until we arrive at the most-performing ones suitable for your brand.
We create podcasts, emails, visual content, eBooks, lead magnets, whitepapers, Slideshare presentations, carousel posts, webinars, social media posts and many more.