Social Media Marketing
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Social media marketing is very important for all brands and businesses in Nigeria. Grow Your Following and Sales Online With a The Right Social Media Marketing Strategies.
More than 3.8 billion people in the world make use of social media. This means that social media is now part of our everyday lives.
This also means that if you need to reach your target audience, social media is the best place to be.
Social media is a very effective marketing channel. 90 percent of customers claimed to patronize a brand that they follow on social media.
No matter the country you are in and no matter the size of your business, it’s a good thing to let the experts do their thing if you want to get the most out of your social media marketing.
And that’s where Prolanz Digital Services comes into the play. We are the number 1 and leading digital marketing agency in Lagos, Nigeria. We provide our clients with many online marketing solutions, including social media marketing and social media management.
What Are The 6 Types Of Social Media Marketing?
What most people used to ask was what are the 6 types of social media? However, this question is now outdated, and it’s no longer correct. In the world today, we have more than 6 types of social media.
Popular examples are Facebook, LinkedIn, Twitter and Instagram.
Social media networks are the ones we commonly know, and use everyday. In fact, most of us think only of them whenever we hear about social media.
A social networking site is a type of social media that allows users to connect with each other. They can find and connect with other users with similar interests and activities. Facebook, Twitter, and Instagram are all social network websites.
You can connect with your family, friends and customers thanks to social networking sites. You can share thoughts, post photos and videos, and also create and participate in groups of interest.
Popular examples are Pinterest, Flipboard, Diggs and StumbleUpon.
Bookmarking sites are also a type of social media in Nigeria. They allow their users to save and organize links to many online resources and websites.
One of the features that these bookmarking sites use in providing their services is “tag” links. Tag links make it easier for users to search and share content with their followers. Pinterest, Flipboard, Diggs and StumbleUpon are all examples of bookmarking sites.
Popular examples are Reddit and Digg.
A social news site allows its users to post news links and other items to external articles. From there, other users can vote on the content, and the content with the highest number of votes will be shown.
Reddit and Diggs are good examples of a social news site.
Popular examples are YouTube, Pinterest and Vimeo.
Media sharing websites provide a platform for their users to share many kinds of media. The most common media sharing sites are image sharing and video hosting sites.
Many of these sites also provide their users with some social features. Their users are allowed to create profiles and drop comments on the posted images and videos.
These social media sharing platforms all endorse user-generated content. Any registered user can create, curate, and share content that will lead to other conversations.
Pinterest and Vimeo are very popular media sharing sites. But as you already know, YouTube remains the most popular media sharing site in the world.
Popular examples include Twitter and Facebook
Microblogging sites are exactly what they sound like. So you should already have a picture or glimpse of it in your head.
Microblogging sites allow their users to post short text entries. Their posted content can also have links to product and service sites. They can also link to other social media sites.
Once a user posts a content, it will be uploaded to the newsfeed of everyone that subscribed to that user’s account.
The most popular Microblogging platforms are Facebook and Twitter. However, Twitter is most commonly used and preferred by many.
A popular example is Blogger (formerly Blogspot) owned by Google.
An online forum is a site that provides its users with a medium to engage in conversations. Users can do this by posting and replying to community messages.
A blog comment site also works in the same way. However, there is a little difference. A blog comment site is more focused. The comments are mostly related to the specific subject of the blog.
Blogger (formerly Blogspot) is a good example of a blogging site. However, Blogger houses many different websites. Each of these sites have a different niche, since they are not universal like most social media sites.
Blogger is very popular, since it’s a free alternative for WordPress users. On top of that, it’s also owned by Google.
he most popular examples are TripAdvisor, Yelp and FourSquare.
The first thing that most people do before buying a good is that they look for reviews. The same thing applies to people that want to try out a service.
That’s what social review sites like TripAdvisor and FourSquare are used for. They collect and show reviews from community members. Reviews and ratings are available for all sorts of locations and experiences.
These reviews have been keeping people out of trouble and also giving them a chance to make better purchase decisions. These sites are not only good for customers and clients. They are good for brands and businesses as well.
For instance, a customer might stop patronizing your business after a disappointing experience. But such customers might not tell you what you did wrong. All you will notice is that he/she is no longer patronizing you. But why?
By having a presence on social review sites, you can get to understand your customers’ perspectives. This will help you to understand what they like and don’t like. It creates room for improvement.
TripAdvisor, Yelp and FourSquare are all commonly used for social reviews.
The most popular community blogs include Medium and Tumblr.
It’s not easy and cheap to create and maintain a blog from a self-hosted website. That’s where community blogs come into play.
Community blogs like Tumblr and Medium give their users a platform to share their thoughts and views. They also can also appear on the Search Engine Results Page (SERP).
What Are The 6 Types Of Social Media Marketing?
Prolanz Digitals is a digital marketing and social media marketing agency that offers the best social media services to their clients.
Here are the top 10 social media services you need to increase engagement and sales, and we are in the best position to help you achieve them.
A social media marketing package depends on your target audience, what your business is struggling with, and what you are looking for.
From there, a social media marketing agency in Nigeria like Prolanz Digitals will create a full-service social media package. Such a package will suit your needs and exclude misc services that will have little impact on your progress.
After calculating your social media marketing budget for you, a social media marketing agency in Nigeria will also find out if you have an in-house marketing team. If you have, they will reinforce and work with them.
If your business doesn’t have an in-house marketing team, Prolanz Digital Services will provide you a package that includes social media management and implementation.
A platform-specific social media marketing plan will focus on a single social media platform. It will also have everything that you need for a successful marketing on that platform without having to lift a finger.
Every social media platform has different features and way of operation. This is why you need to take your time in deciding which social media platforms to do marketing on.
You will also need to be an expert in each platform you choose so as to make sure they are worth your investments. As you can see, this is a very huge responsibility. And it’s part of what social media marketing agencies in Nigeria do.
Many brands and businesses in Nigeria don’t see business profile creation and branding as a thing of note.
Social media profile creation and branding helps brands and businesses to start appearing on social media with a business profile that reflects who they are as a brand. This makes it easier for potential customers to find them on each social media platform.
If you have a good profile, your target audience and potential customers will know what they will get if they patronize you. Prolanz Digital Services is very good in social media profile creation and branding. We are the best in Lagos, and Nigeria as a whole.
A social media content strategy is the backbone of any social media marketing activity. It integrates your business with all types of marketing tactics. That’s why a social media content strategy is very crucial to the success of your social media marketing campaigns.
Now you might think that some businesses in Nigeria will just choose a social media platform and post content there, without any content strategy. That’s common, but they will yield a little Return On Investment (ROI).
Even if they manage to have some amount of success, you will notice that they could have gotten more if they had and stuck to a social media content strategy.
A social media content strategy is a very important social media marketing service that helps businesses focus on the right audience. They will also have the right keywords and the right content to give to their target audience.
Social media content management is another important social media marketing service that your business needs. There are also brands that prefer managing their own content. But it doesn’t always have to be so, especially if you are busy with other business activities.
If you like to manage your social media content but don’t have the required time and resources, you can reach out to us at Prolanz Digitals.
For effective posting and scheduling of social media content, you can hire a social media marketing agency. They will schedule your posts and manage your social media presence on your behalf.
Social media advertising is increasing with 6.2 percent each year. Being a business operating in Nigeria, you should probably know what social media advertising means.
Facebook advertising is one of the most commonly used social media advertising platforms, since it has the largest target audience.
However, it’s advisable to do your social media advertising on the platforms that are best suited for your brand. For example, LinkedIn advertising is the best social media platform for B2B business.
TikTok is one of the right social media advertising platforms to use if your target audience is Gen Z (people born within 1997 to 2012).
Whichever social media platform you use for advertisements, you should always budget an extra 10% to 15% for advertising management fees. This additional budget will be used to pay your social media marketing agency for their hired service.
Your social media marketing doesn’t end with posting of content and running of ad campaigns. Research and analysis are also important to make sure your business is reaching its full potential on social media.
The research and analysis process involves reaching to the right audience, outranking competitors, and monitoring your influencer marketing campaigns, content, and ads.
You can also use social media listening and analytics tools. They can help you to track your campaigns and identify the trending topics. They will also let you know which hashtags you should be using, and where you should engage with your audience and potential customers.
A social media marketing agency in Nigeria like Prolanz Digital Services will do this for you. We will track your performance on social media and create the data needed to adjust your campaigns.
How Much Does A Social Media Agency Charge?
Before agreeing to any price, it is important that you know the different ways through which a social media marketing agency can charge for their services.
HOURLY
Hourly rates are commonly used by freelancers and individual social media marketers. Both of you will have an agreement on the number of hours that the social media marketer will work in a day, week, or a month.
You can still hire a freelance social media marketer in Nigeria at the rate of ₦2,000 per hour. This can (and should) be increased as time goes on.
Benefits of Paying For Social Media Services Per Hour
1. You won’t have to pay them any bonus if they deliver faster.
2. The payment will be simpler and easier to calculate.
Disadvantages of Paying For Social Media Services Per Hour
1. If your social media marketing agency charges you per hour, it means they know how many hours it will take them to complete a task.
This won’t benefit you, since they could stall and work at slow rates just to increase the number of hours, which will in turn increase their payout.
2. Such an agency or person can easily charge more money for extra work.
MONTHLY
This is the type of pricing done by most social media managers that work in a physical office, or by social media marketing companies that earn a fixed income from each client.
The monthly pricing system is such where you pay at a fixed date every month while making use of their social media marketing services.
Advantages of Paying For Social Media Services Per Month
1. You won’t have to pay your social media marketer for extra work, edits, revisions and corrections even if you ask for it more times than normal.
2. You won’t have the need to find new social media experts all the time. You can hire a social marketing agency and pay them monthly.
3. Paying your social media marketing agency per month will make payments easier for you. This is because it is scheduled to be paid on specific days in the calendar.
Disadvantages of Paying For Social Media Services Per Month
1. The monthly pricing system can seem too costly for you, especially if you are used to paying per hour.
PROJECT-BASED
This is the best pricing option. It works for both freelance social media managers and social media marketing firms. The project-based pricing method is recommended for long-term projects, contracts, campaigns and promotion.
You can go for this method of pricing if you plan to begin the work with their help and continue it yourself as time goes on. You can also pay your social media manager per hour once you know the number of hours they need to finish a task.
Advantages of Paying For Social Media Services Per Project
1. It’s easier to pay per project than to pay per hour.
2. This method of payment is also more flexible.
3. The social media expert or social media marketing agency will have to do the job at your pace. This is because they can only receive the full payment after they complete your project, and to your satisfaction.
4. You won’t have to pay your social media marketer for extra work, edits, revisions and corrections even if you ask for it more times than normal. They know you won’t pay them the agreed price if you are unsatisfied with the project.
Disadvantages of Paying For Social Media Services Per Project
1. You might have to agree to a higher price if you want your project to be completed as quickly as possible.
PACKAGE-BASED
Package-based pricing is always the best and most efficient pricing method for hiring and paying social media marketing agencies in Nigeria.
In this type of pricing, you will see many pricing packages, with each having more features than the preceding one. You can subscribe to the package that appeals to you, or the one that has what your business need to thrive
The subscription can be monthly, 3 months, 6 months or yearly. Either way, you will have to pay beforehand. But what if the services of that social media marketing agency are bad? Does that mean your money is wasted?
Yes. But it doesn’t need to come to that.
Most social media marketing agencies in Nigeria offer free SSM trials to their prospective customers. An example is our digital marketing agency, Prolanz Digitals. We let our customers try out our services for 3 days before finally deciding whether to patronize us or not.
Some social media marketing agencies also allow a money-back guarantee period. It’s usually 15 or 30 days. The period starts counting from the moment you pay for and subscribe to a package. However, money-back guarantee features have terms and conditions attached, so make sure you read before paying.
Some of the features in a pricing package might not be needed for your social media account. This is why social media marketing agencies like Prolanz Digitals give custom pricing packages. This type of package-based pricing is available only on demand.
Here, a business will list the features that they want and in what quality they need it. Once we receive the list, we will go through it and calculate how much you will pay for them.
Advantages of Paying For Social Media Services Through Packages
1. You will know the features and services that the agency can offer you right from the start.
2. As a result, proposals will be straight to the point, and you will know at once whether or not to work with the social media marketing company.
Disadvantages of Paying For Social Media Services Through Packages
1. You can only demand for a service that is part of the social media management package you purchased. Anything aside from that, you will have to pay extra.
2. If a pricing package is too expensive for the features it has, you can’t negotiate the price. You will have to consider another package or request a custom package.
Doing all these can be stressful, especially if you are always busy and don’t have the time.
Social Media Marketing Consultancy in Nigeria
Hiring a social media marketing consultant can change your business for good. You should hire a social media marketing consultant for your business if any of the conditions below apply to you.
1. If you find it hard to get new customers or retain existing ones
2. If you are getting a small return on investment (ROI) from your social media marketing campaigns
3. If your social media marketing strategy is Inconsistent or lacking a clear pattern
4. If your employees don’t have enough experience in social media marketing
A social media consultant has the knowledge and skills that you need to convert your social media campaigns to something that will bring you great profit. You will also have someone to advise and do your strategic planning for you.