Do you own a business? If so, you need to consider setting up a Facebook fan page.
There isn’t anything worse than checking a website and clicking their Facebook link to find that they’ve redirected you to a personal page.
Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways. A Facebook fan page is one of the best ways to connect with your customers
Sprout social defined Facebook fan page as a business account that represents a company or organization. It looks similar to a Facebook Profile, but it offers unique tools for managing and tracking engagement.
Regardless of what type of business you have, you can benefit from having a fan page presence on Facebook and here is why…
You have the ability to reach a larger market.According to research, Facebook has 600 million users (nearly twice the population of the United States); every day, half of the users log in; Every day, the average user spends 55 minutes on Facebook; In addition to English, Facebook is available in 70 other languages. Imagine the Audience you can reach with a fan page.
2. You get detailed analytics
Facebook’s Insights feature allows you to monitor the demographics of your fan base by gender, age, place, and even language. You can also keep track of the comments that get the most attention, so you can keep delivering content that will engage your target audience.
3. It helps you in branding!
Like a website, fan pages allow you to brand your business, use your logo, and customize your “look.” You will keep your “name” consistent across the board when it applies to all facets of your online presence with this incredibly useful tool at your disposal.
4. You get the joy of having unlimited fans.
Your personal profile page has a limit of 5000 friends that is imposed by Facebook.
A fan page, on the other hand, will allow you to have an unlimited number of “fans”. Some celebrity fan pages reach thousands and even millions of
5. It helps you do better on Search Engine
Google has completely indexed fan pages, meaning that anything you post on your page can be identified by anyone doing a Google search. This benefit does not apply to content from your personal profile page or a community. Any links from your Facebook page to your website will boost your chances of getting higher Google rankings.
6. A fan page lets you interact with your target market (fans)
Your Facebook fan page allows you to communicate with your fans in a more personal way than you do on your website. This is why having a Facebook fan page is so beneficial.
Many of the communication tools are available for free on Facebook! You can post content, videos, and photographs, hold competitions, and ask questions, among other things. This engagement will help you form bonds with your target audience.
6. With a Facebook fan page, you can drive traffic to your site.
Another significant advantage of Facebook fan pages is that they can be customized to appear as a miniature version of your website. You may have an opt-in option, show videos, and even allow customers to place orders directly from your fan page. You will improve your ability to sell your goods and services to your fan base by communicating and developing relationships!
8. A fan page gives you instant admission.
Unlike personal profiles and groups, anyone who comes across your fan page has complete access to it. If someone comes across your fan page when looking for something on Google, they can access the whole page without “liking” or “joining” it.
9. You do not have to worry about your web hosting payment if your video goes viral and gets a lot of views in a month.
It is a known fact that people’s response rates to videos are much higher than text. The use of videos on your fan page will increase the quality of their experience on your fan page which will keep them coming back.
10.Facebook fan page gives you the luxury of Events
You can use Facebook Events to advertise happenings within your business to your fan base to gain more reach
How do I convert my Facebook profile to a fan page?
Log in and ever your Facebook profile
When you have a login,
Click on the link