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The ultimate beginners guide to social media management in 2021 Social media has undergone tremendous growth in the last few years that we have seen it emerge into a strong business tool. According to Statista, Nigeria has approximately 33 million active social media users as of January 2021. Small, medium and large scale businesses in

 Do you own a business?  If so, you need to consider setting up a Facebook fan page.  There isn’t anything worse than checking a website and clicking their Facebook link to find that they’ve redirected you to a personal page. Small business owners who use social networking sites effectively are able to promote their businesses

You’ve got a nice web store with all the right stuff. What you need now are some clients! The question is, how do you increase views and sales on your company’s Facebook page? That is what we will cover in this blog. 1. Using a fan page, build a personal business presence. One of social

  Who is a digital marketer? Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin. The Digital Marketer Defined In general

Today, one of the most effective ways to touch the buyer persona is through content, but is your content good enough to unleash a wave of emotions? Can your content bring a couple of tears? Can you jump up with excitement, anticipation, or a tantrum? With Storytelling you can do it. We tell you some

See Why your brand needs to use storytelling With the emergence of new technologies, consumers have become actors in their consumption. Before buying a product, they learn about the brand, its values, its history and its commitments to a more responsible purchasing objective. This shift in consumer trends has created a new paradigm for brands

Instagram has over 500 million users. Instagram story is a very good way to reach your potential customers and create a strong connection with your existing customers. First launched in August 2016, Instagram stories have grown a lot on the platform. Instagram stories have also reduced the number of feed posts published by brands and

Heard of Instagram Reels? Of course, you’ve heard of it. Instagram reel is a format for content. According to Instagram.com, it is new way to create and discover short, entertaining videos on Instagram. Everyone is saying Instagram reel is a direct competitor of TikTok. Here you will discover what it is, how to use it