10 Instagram Ads Mistakes Your Business Is Making in Nigeria

10 Instagram Ads Mistakes Your Business Is Making in Nigeria

Picture this: You’re scrolling through Instagram, sipping your coke, when suddenly an ad pops up. It’s for a local business, but something feels… off. The models look nothing like your friends, the slang is from two years ago, and they’re advertising thick sweaters and pull-over coats in the middle of Lagos’s scorching heat. You can’t help but swipe away.

Sound familiar? If you’re a business owner in Nigeria, you might be guilty of committing some of these Instagram ads mistakes without even realizing it.

On Instagram, over 30 million active users are waiting to discover your brand – if only you can catch their attention. One wrong move can send your ad budget down the bridge faster than you can say “wahala.”

But don’t worry, we’ve got your back. In this eye-opening guide, you will learn the 10 most common Instagram ads mistakes that are costing Nigerian businesses big time, and how to solve them.

By the time you finish reading, you’ll be creating Instagram ads that not only stop thumbs from scrolling but also turn those likes into naira. Let’s go and leave your competitors wondering what hit them…

Mistake #1: Not Assessing If Your Business Fits Instagram

One of the biggest Instagram ads mistakes businesses in Nigeria make is jumping into Instagram advertising without first considering if the platform is right for their brand.

Instagram is a visual platform, and not every business naturally lends itself to this format. It’s a place where people share photos and short videos. In Nigeria, where Instagram is incredibly popular, especially among younger users, your business needs to have a visual story to tell.

Ask yourself: Can your product or service be showcased visually? Some businesses naturally fit Instagram’s format. For example, fashion brands, restaurants, travel agencies, and beauty products often do well on Instagram. These businesses can easily avoid Instagram ads mistakes by showcasing their offerings through attractive images and videos.

However, if you’re selling something less visually appealing, like insurance or accounting services, you might find it harder to create engaging Instagram ads in Nigeria. This doesn’t mean you can’t use Instagram, but you’ll need to be more creative to avoid common Instagram ads mistakes.

Competitor Analysis

Look at your competitors in Nigeria. Are they on Instagram? How are they performing? If similar businesses are doing well, it’s a good sign that Instagram could work for you too.

Mistake #2: Lack of Clear Goals and Business Objectives

One of the most common Instagram ads mistakes that businesses in Nigeria make is jumping into advertising without setting clear goals. This oversight can lead to wasted money and disappointing results.

Why Goals Matter for Instagram Ads in Nigeria

When you’re spending money on Instagram ads, you need to know what you want to achieve. It’s like going on a journey without knowing your destination. You will end up somewhere, but it probably won’t be where you wanted to go. This is one of the biggest Instagram ads mistakes businesses make.

In Nigeria’s current economic situation, every naira counts. Without clear goals, you can’t measure if your Instagram ads are working. You might be getting likes and comments, but are these turning into sales? Are you reaching the right people? These are questions you need to answer to avoid costly Instagram ads mistakes.

Setting SMART Goals for Instagram Ads: To avoid Instagram ads mistakes, your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Let’s break this down:

1. Specific: Instead of saying “I want more customers,” say “I want to get 100 new customers through Instagram ads in Nigeria this month.”
2. Measurable: You need to be able to count or track your results. This helps you avoid Instagram ads mistakes by knowing exactly how your ads are performing.
3. Achievable: Be realistic. If you’re a small business in Lagos, aiming to be the most followed brand in Nigeria might not be achievable right away.
4. Relevant: Your Instagram ads goals should align with your overall business objectives. This prevents you from making Instagram ads mistakes that don’t contribute to your business growth.
5. Time-bound: Set a deadline. This creates urgency and helps you avoid the Instagram ads mistake of running campaigns for too long without results.

Common Goals for Instagram Ads in Nigeria

1. Brand Awareness: If you’re new or want to reach more people, this could be your goal. You might aim to increase your followers or post reach. Many businesses in Nigeria use Instagram ads to get their name out there.
2. Engagement: You might want more likes, comments, or shares. This goal is about building a community around your brand on Instagram.
3. Website Traffic: If you want more people to visit your website, this could be your goal. You can use Instagram ads in Nigeria to direct people to your site.
4. Lead Generation: If you’re looking to get contacts for potential customers, this is your goal. You might offer something free in exchange for contact information.
5. Sales: Direct sales can be a goal, especially if you’re using Instagram Shopping features. Many businesses in Nigeria are using Instagram ads to boost their online sales.

How to Set Goals for Your Instagram Ads in Nigeria

1. Look at what your business needs most right now. Is it more customers? More brand recognition? This helps you avoid Instagram ads mistakes by focusing on what’s important.
2. Know who you’re trying to reach in Nigeria. Are they young business professionals in Lagos? University students in Ibadan? Knowing this helps prevent Instagram ads mistakes.
3. Be realistic about what you can achieve with your budget and time. This prevents the Instagram ads mistake of setting goals you can’t reach.
4. If you’ve run Instagram ads before, look at how they did. This can help you set realistic goals and avoid repeating Instagram ads mistakes.
5. Your Instagram ads goals should fit with your bigger marketing plan. This prevents the Instagram ads mistake of having disjointed marketing efforts.

Track Your Goals

Once you’ve set your goals, you need to track them. This is crucial to avoid Instagram ads mistakes. Instagram provides tools to help you do this:

1. Instagram Insights: This tool shows you how your posts and stories are performing. It’s great for tracking engagement goals.
2. Facebook Ads Manager: Since Facebook owns Instagram, you can use this tool to track more detailed metrics for your Instagram ads in Nigeria.
3. Google Analytics: If your goal is website traffic or sales, use this to see how many people come to your site from Instagram.
4. Custom Tracking: For some goals, you might need to set up your own tracking. For example, if you’re using a special discount code for Instagram users.

It’s okay to change your goals if they’re not working. One of the biggest Instagram ads mistakes is sticking with goals that aren’t helping your business. Keep an eye on your results and be ready to adjust.

Mistake #3: Not targeting a specific audience

One of the biggest Instagram ads mistakes that businesses in Nigeria often make is not targeting a specific audience. This mistake can lead to wasted money and poor results from your Instagram ads.

Why targeting matters for Instagram ads in Nigeria:

Imagine you’re selling soccer jerseys in Lagos. If you show your Instagram ads to everyone in Nigeria, you’ll be wasting money showing ads to people who are not interested in soccer, and also those with interest but can’t afford jerseys. This is a classic example of Instagram ads mistakes that many businesses make. By targeting your ads to soccer fans in Lagos who have shown interest in sports clothing, you’ll get much better results.

Nigeria is a big country with over 200 million people. Not everyone will be interested in your product or service. By targeting specific groups, you make your Instagram ads more effective and save money. This is crucial to avoid costly Instagram ads mistakes.

How to choose your target audience for Instagram ads in Nigeria

1. Look at who buys from you now. What age are they? Where do they live? What do they like? This information helps you avoid Instagram ads mistakes by targeting similar people.
2. If you have a business account, this tool shows you who follows you and engages with your posts. Use this data to avoid Instagram ads mistakes when choosing your audience.
3. Create buyer personas. These are detailed descriptions of your ideal customers. For example, “Mary, a 25-year-old bank worker in Abuja who likes fashion and fitness.” This helps you visualize who you’re targeting and avoid Instagram ads mistakes.
4. Consider location: Someone in Lagos might have different needs than someone in Kano. Don’t make the Instagram ads mistake of treating all of Nigeria as one market.
5. What does your ideal customer like? Sports? Music? Fashion? Instagram lets you target based on interests, helping you avoid Instagram ads mistakes.
6. Has your ideal customer bought similar products before? Do they use Instagram to shop? These behaviours can help you target more effectively and avoid Instagram ads mistakes.

Common targeting mistakes to avoid with Instagram ads in Nigeria

1. Too broad targeting: This is one of the most common Instagram ads mistakes. Targeting everyone in Nigeria rarely works well.
2. Too narrow targeting: While specific is good, don’t make your audience too small. This Instagram ads mistake can limit your reach.
3. Ignoring mobile users: Most Nigerians access Instagram on their phones. Don’t make the Instagram ads mistake of creating ads that don’t work well on mobile.
4. Not updating your targeting: People’s interests change. Avoid Instagram ads mistakes by regularly updating your targeting.
5. Forgetting about exclusions: Sometimes it’s important to exclude certain groups. For example, if you’re promoting a new product, you might want to exclude current customers.
6. Not testing different audiences: What works for one business might not work for another. Avoid Instagram ads mistakes by testing different audiences to see what works best for you.

Also Read

How to Run Instagram Ads for Your Business in Nigeria

Mistake #4: Creating content that doesn’t speak to your audience

One of the most common Instagram ads mistakes businesses in Nigeria make is creating content that doesn’t connect with their audience. This mistake can waste your advertising budget and hurt your brand image. 

Why content matters in Instagram ads

Instagram is all about visuals. When people scroll through their feeds, your ad needs to catch their eye and make them want to learn more. If your content doesn’t speak to your audience, they’ll just keep scrolling. This is one of the biggest Instagram ads mistakes you can make.

Know your Nigerian audience:

Nigeria is a diverse country with many different cultures, languages, and interests. What works in Abuja might not work in Port Harcourt. Here are some things to consider:

1. Age: Younger Nigerians might respond better to trendy, fun content, while older audiences might prefer more serious, informative ads.
2. Location: Urban and rural audiences in Nigeria often have different interests and lifestyles.
3. Language: While English is widely used, including local languages can make your Instagram ads more relatable.
4. Interests: What does your audience care about? Sports? Fashion? Technology? Your content should reflect these interests.

How to create content that speaks to your audience

Now that you understand your audience, let’s look at how to create content that connects with them.

1. If you’re targeting young professionals in Nigeria, show images of people that look like them, in settings they recognize. This helps avoid the Instagram ads mistake of using generic stock photos that don’t resonate.
2. Nigerians love good stories. Use your Instagram ads to tell stories that your audience can relate to. This could be about how your product solved a common problem or how it fits into everyday Nigerian life.
3. Use local slang and expressions. But be careful. If you’re not sure, ask a local.
4. If your product or service solves a problem specific to Nigeria, highlight this in your Instagram ads. This shows you understand your audience’s needs.
5. If you have Nigerian customers who love your product, feature them in your ads. This social proof can be very powerful.
6. Incorporate Nigerian holidays and events into your content. For example, create special Instagram ads for Independence Day or Eid celebrations.
7. Don’t try to be something you’re not. Nigerians can spot fake or insincere ads quickly. Being genuine helps avoid Instagram ads mistakes and builds trust.

Common content mistakes in Instagram ads in Nigeria:

1. Using Western-centric images

This is a big Instagram ads mistake. Make sure your visuals reflect Nigerian life and culture.

2. Ignoring local trends

Keep up with what’s popular in Nigeria. Using outdated references is a common Instagram ads mistake.

3. Being too salesy

Nigerians, like most people, don’t like feeling pressured. Focus on providing value rather than just pushing for sales.

4. Neglecting video content

Video is huge on Instagram in Nigeria. Not using video is a major Instagram ads mistake.

5. Poor quality visuals

Blurry images or badly designed graphics are Instagram ads mistakes that can make your brand look unprofessional.

6. Not considering mobile

Most Nigerians access Instagram on their phones. Make sure your ads look good on small screens to avoid Instagram ads mistakes.

7. Inconsistent branding

Your Instagram ads should match your overall brand style. Inconsistency is an Instagram ads mistake that can confuse your audience.

Mistake #5: You’ve got too many steps to conversion

One of the most common Instagram ads mistakes businesses in Nigeria make is having too many steps between their ad and the final sale or action they want customers to take. This mistake can seriously hurt the success of your Instagram ads in Nigeria.

Before we go further, let’s explain what “conversion” means. In simple terms, conversion is when someone who sees your Instagram ad does what you want them to do. This could be buying a product, signing up for a newsletter, or downloading an app. When we talk about “steps to conversion,” we mean the number of things a person has to do between seeing your ad and completing that final action.

Common Instagram ads mistakes related to conversion steps:

1. Asking for too much information. Only ask for what you really need to complete the sale or action.
2. Complicated checkout process. Keep it simple. Every extra step is a chance to lose a customer.
3. Slow loading times. Optimize your website for speed, especially for mobile users in Nigeria.
4. Not offering local payment options. Use popular payment methods in Nigeria to avoid losing sales.

Why too many steps is a problem for Instagram ads in Nigeria

1. People scrolling through Instagram, especially in busy cities like Lagos or Abuja, often don’t have much time or patience. If your Instagram ad asks them to do too many things, they might give up.
2. Most Nigerians use Instagram on their phones. Typing or clicking through many pages on a small screen can be frustrating. This frustration can lead to Instagram ads mistakes where people abandon the process.
3. While the internet in Nigeria is improving, it’s not always fast everywhere. Each extra step in your conversion process means more loading time, which can lead to Instagram ads mistakes where people drop off.
4. The more steps you have, the more chances people have to second-guess their decision.
5. Other businesses using Instagram ads in Nigeria might have simpler processes. If yours is too complicated, you could lose customers to competitors.

Signs you’ve got too many steps to conversion

1. Low click-through rates: If lots of people see your Instagram ads (impresions) but few click, it might be because your call-to-action isn’t clear or simple enough.
2. High bounce rates: If people click your ad but leave your website quickly, it could be because they’re faced with too many steps.
3. Abandoned carts: For e-commerce businesses, if people add items to their cart but don’t buy, your checkout process might be too long.
4. Low conversion rates: If you’re getting lots of traffic from your Instagram ads in Nigeria but few actual conversions, too many steps could be the problem.

How to simplify your conversion process

1. Use Instagram Shopping

This feature lets you tag products in your posts and stories. People can buy directly through Instagram, reducing steps and avoiding common Instagram ads mistakes.

2. Create landing pages

Instead of sending people to your homepage, create a specific page for your Instagram ad. This page should have just the information needed to make a purchase or sign up, avoiding Instagram ads mistakes of information overload.

3. Reduce form fields

Only ask for information you absolutely need. Every extra field is a chance for someone to give up, leading to Instagram ads mistakes.

4. Use clear call-to-actions

Your Instagram ad should make it very clear what you want people to do. Vague CTAs are common Instagram ads mistakes.

5. Offer guest checkout

Don’t force people to create an account to make a purchase. This extra step is one of the biggest Instagram ads mistakes for e-commerce businesses.

6. Use progress indicators

If you can’t avoid multiple steps, show people how far along they are. This can prevent Instagram ads mistakes where people abandon the process because they don’t know how much more they need to do.

Examples of streamlined processes for Instagram ads in Nigeria

1. Fashion brand: Use Instagram Shopping to tag products in your posts. When someone clicks, they can buy directly without leaving the app.
2. Food delivery service: Create an ad that links directly to a menu page. Allow people to order with just a few clicks, avoiding Instagram ads mistakes of complicated ordering processes.
3. Online course: Use your Instagram ad to offer a free sample lesson. Link directly to a simple sign-up page where people just need to enter their email to get started.
4. Mobile app: Your Instagram ad should link directly to the app store. Avoid the Instagram ads mistake of sending people to your website first.

Mistake #6: Using only one kind of Instagram ad

One of the biggest Instagram ads mistakes businesses in Nigeria often make is relying on just one type of ad. This can limit your reach and effectiveness. Instagram offers many different ad formats, and using only one is like trying to fish with just one kind of bait.

Why using only one ad type is a problem

1. Limited reach: Different people prefer different types of content. By using only one kind of Instagram ad, you might miss out on reaching a large part of your potential audience in Nigeria.
2. Boring for viewers: If people keep seeing the same type of ad from you, they might start to ignore it. This is a common Instagram ads mistake that can lead to ad fatigue.
3. Missing out on features: Each type of Instagram ad has unique features. By sticking to just one, you’re not taking full advantage of what Instagram offers for advertisers in Nigeria.
4. Not suitable for all goals: Different ad types are better for different goals. Using only one type of Instagram ad in Nigeria might mean you’re not effectively meeting all your marketing objectives.

Types of Instagram ads available in Nigeria

To avoid Instagram ads mistakes, it’s important to know all the options available to you. Here are the main types of Instagram ads you can use in Nigeria:

1. Photo ads: These are simple, single-image ads that appear in users’ feeds. They’re great for showcasing products or creating brand awareness.
2. Video ads: These can be up to 60 seconds long and appear in feeds or stories. They’re excellent for demonstrating products or telling engaging stories.
3. Carousel ads: These allow you to use multiple images or videos in a single ad that users can swipe through. They’re perfect for showing different products or features.
4. Stories ads: These full-screen ads appear between users’ stories. They’re highly engaging and can include interactive elements.
5. IGTV ads: These are video ads that appear when users watch IGTV content. They’re great for longer-form content.
6. Reels ads: These short, entertaining video ads appear between Reels, Instagram’s TikTok-like feature.
7. Shopping ads: These allow you to tag products directly in your ads, making it easy for users to shop.
8. Explore ads: These appear when users are browsing the Explore page, helping you reach people who might not follow you yet.

Examples of using multiple ad types in Nigeria

1. Fashion brand: Use photo ads to showcase new arrivals, video ads to show clothes in motion, and shopping ads to make it easy for people to buy.
2. Restaurant: Use Stories ads to show daily specials, carousel ads to display your menu, and video ads to give a tour of your restaurant.
3. Tech company: Use video ads to demonstrate your product, carousel ads to show different features, and Stories ads for quick tips and tricks.
4. Travel agency: Use photo ads to show beautiful destinations, video ads to give virtual tours, and carousel ads to display different travel packages.

Mistake #7: You don’t use Instagram stories enough

One of the biggest Instagram ads mistakes businesses in Nigeria make is not using Instagram Stories enough in their advertising strategy. This oversight can significantly limit your reach and engagement with potential customers.

Why Instagram Stories matter for ads

Instagram Stories have become incredibly popular in Nigeria, especially among younger users. They offer a unique way to connect with your audience that regular posts can’t match. Here’s why not using them enough is one of the most serious Instagram ads mistakes:

1. High visibility: Stories appear at the top of the Instagram app, making them more likely to be seen than regular posts.
2. FOMO effect: Stories disappear after 24 hours, creating a sense of urgency that can drive engagement.
3. Full-screen experience: Stories take up the entire screen, giving your ads more impact and helping you avoid Instagram ads mistakes related to distraction.
4. Interactive features: Stories offer various interactive elements like polls, quizzes, and sliders, which can boost engagement and help you avoid Instagram ads mistakes related to low interaction.
5. Behind-the-scenes content: Stories are perfect for showing the human side of your brand, which can be very appealing to Nigerian audiences.

How to use Instagram Stories ads effectively in Nigeria

1. Keep it short and sweet: Attention spans are short. Make your point quickly to avoid Instagram ads mistakes related to losing viewer interest.
2. Use vertical format: Stories are meant to be viewed vertically on phones. Not optimizing for this format is one of the common Instagram ads mistakes.
3. Add text and stickers: These can help explain your message and make your ad more engaging.
4. Use sound: Unlike feed ads, many people watch Stories with sound on. Take advantage of this to avoid Instagram ads mistakes related to incomplete messaging.
5. Include a clear call-to-action: Tell viewers exactly what you want them to do next.
6. Use interactive features: Polls, quizzes, and sliders can boost engagement and help you avoid Instagram ads mistakes related to low interaction.
7. Showcase your products: Use the product sticker to tag items and make them easy to buy.
8. Tell a story: Use the sequential nature of Stories to create a narrative that captures attention.

Examples of effective Instagram Stories ads in Nigeria

1. Fashion brand: Show a model trying on different outfits, with product tags for easy shopping.
2. Restaurant: Create a Story showcasing your daily specials, with a “Swipe Up” link to make a reservation.
3. Tech company: Use a series of Stories to explain how your app works, with interactive polls to gauge interest.
4. Travel agency: Create a Story that takes viewers on a virtual tour of a destination, with a link to book at the end.

Mistake #8: Not tailoring your advertising to your location

One of the most critical Instagram ads mistakes businesses make in Nigeria is failing to tailor their advertising to their specific location. This oversight can seriously hurt the effectiveness of your Instagram ads in Nigeria.

Why location matters for Instagram ads in Nigeria

Nigeria is a large and diverse country with over 200 million people, numerous ethnic groups, and varied cultures. What works in Lagos might not work in Kano or Port Harcourt. Here’s why not tailoring your ads to your location is one of the biggest Instagram ads mistakes:

1. Cultural differences: Nigeria has over 250 ethnic groups, each with its own culture and traditions. Ignoring these differences in your Instagram ads can lead to misunderstandings or offense.
2. Local trends and preferences: Fashion, food, and entertainment preferences greatly across Nigeria. Not considering these in your ads is one of the common Instagram ads mistakes.
3. Economic differences: Income levels and spending habits differ across Nigerian states and cities. Advertising luxury goods in a low-income area is an example of Instagram ads mistakes related to poor targeting.
4. Religious considerations: Nigeria is roughly split between Christianity and Islam, with regional variations. Ignoring religious sensitivities in your Instagram ads can lead to serious mistakes.

How to tailor your Instagram ads to your location in Nigeria

1. Use local languages: While English is widely used, incorporating local languages can make your ads more relatable. For example, using Yoruba in Lagos or Hausa in Kano can help avoid Instagram ads mistakes related to language barriers.
2. Feature local landmarks: Including recognizable local places in your Instagram ads can create a stronger connection with your audience and avoid Instagram ads mistakes related to irrelevance.
3. Feature local influencers: Partnering with influencers from specific regions can lend credibility to your brand and help avoid Instagram ads mistakes related to lack of trust.
4. Use local slang and expressions: But be careful! Using slang incorrectly is one of the biggest Instagram ads mistakes you can make. If you’re not sure, ask a local.
5. Use local events and holidays: Tailoring your Instagram ads to coincide with local festivals or events can increase their relevance and help avoid Instagram ads mistakes related to poor timing.

Examples of location-specific Instagram ads in Nigeria

1. Fashion brand in Lagos: Create Instagram ads showcasing styles popular in Lagos, perhaps featuring well-known Lagos landmarks in the background.
2. Food delivery service in Abuja: Use Instagram ads highlighting local Abuja dishes and restaurants available through your service.
3. Tech company in Port Harcourt: Create Instagram ads that show how your product can solve specific challenges faced by businesses or individuals in Port Harcourt.
4. University in Ibadan: Use Instagram ads featuring campus life and successful alumni to attract students from the surrounding area.

Mistake #9: Not A/B testing your content

One of the most significant Instagram ads mistakes businesses in Nigeria often make is failing to A/B test their content. This oversight can lead to missed opportunities and wasted advertising budgets.

What is A/B testing?

A/B testing, also known as split testing, is a method where you create two versions of your ad (version A and version B) with one small difference between them. You then show these two versions to similar audiences and see which one performs better. This helps you make data-driven decisions about your Instagram ads in Nigeria, rather than relying on guesswork.

Why is A/B testing important for Instagram ads in Nigeria?

1. Improved performance: A/B testing helps you find out what works best for your Nigerian audience, leading to better-performing ads and avoiding costly Instagram ads mistakes.
2. Better use of budget: By identifying what resonates with your audience, you can allocate your budget more effectively and avoid Instagram ads mistakes that waste money.
3. Know your audience: A/B testing gives you insights into what your Nigerian audience prefers, helping you avoid Instagram ads mistakes related to misunderstanding your market.
4. Staying competitive: In the fast-paced world of Instagram ads in Nigeria, A/B testing helps you stay ahead of the competition and avoid Instagram ads mistakes that could put you behind.

What elements should you A/B test in your Instagram ads?

To avoid Instagram ads mistakes, consider testing these elements:

1. Images or videos: Test different visuals to see which ones capture attention best in the Nigerian market.
2. Ad copy: Try different wording to see what resonates most with your Nigerian audience.
3. Call-to-action (CTA): Test different CTAs to see which ones drive more action and avoid Instagram ads mistakes related to weak calls-to-action.
4. Ad format: Compare carousel ads to single image ads, or video ads to photo ads, to see what works best for your product or service in Nigeria.
5. Targeting: Test different audience segments to find your most responsive audience and avoid Instagram ads mistakes related to poor targeting.
6. Placement: Compare the performance of ads in the feed versus Stories to optimize your ad placement and avoid Instagram ads mistakes related to wrong placement.
7. Timing: Test ads at different times of day or days of the week to find when your Nigerian audience is most responsive.

How to conduct A/B tests for your Instagram ads in Nigeria:

1. Choose one variable to test: To avoid Instagram ads mistakes, only change one element at a time. This ensures you know exactly what caused any difference in performance.
2. Create two versions of your ad: Make version A and version B identical except for the one element you’re testing.
3. Split your audience: Divide your target audience randomly into two groups. Instagram’s ad platform can do this automatically for you.
4. Run your ads simultaneously: This ensures external factors like time of day or current events don’t skew your results and lead to Instagram ads mistakes.
5. Gather data: Let your ads run for a sufficient time to collect meaningful data. The duration may vary depending on your audience size and budget.
6. Analyze results: Look at metrics like click-through rate, engagement rate, and conversion rate to determine which version performed better.
7. Implement and iterate: Use the winning version in your future ads, then test a new element to continuously improve and avoid future Instagram ads mistakes.

Examples of A/B tests for Instagram ads in Nigeria:

1. E-commerce store: Test product images with models versus images of the product alone to see which drives more sales.
2. Restaurant: Compare ads featuring popular local dishes versus international cuisine to see which attracts more customers.
3. Tech company: Test ads with technical specifications versus ads focusing on benefits to see which resonates more with the Nigerian audience.
4. Fashion brand: Compare ads with celebrity endorsements to ads featuring everyday Nigerians to see which generates more engagement.

Mistake #10: Weak Call-to-Actions (CTAs)

One of the most critical Instagram ads mistakes businesses in Nigeria often make is using weak Call-to-Actions (CTAs) in their advertisements. This mistake can severely impact the effectiveness of your Instagram ads in Nigeria, leading to lower conversion rates and wasted advertising budgets.

Why CTAs matter in Instagram ads

CTAs are like signposts that tell your audience what to do next after seeing your ad. When running Instagram ads in Nigeria, a weak CTA is like giving someone directions but forgetting to tell them where to turn. It leaves your audience confused about what step to take next, which is one of the biggest Instagram ads mistakes you can make.

Common CTA mistakes in Instagram ads in Nigeria

1. Vague or unclear CTAs: Using phrases like “Click here” or “Learn more” without specifying what the user will get are common Instagram ads mistakes. These don’t give the user a compelling reason to act.
2. Passive language: CTAs that lack urgency or excitement can lead to Instagram ads mistakes where users scroll past without engaging.
3. Mismatched CTAs: Using a CTA that doesn’t align with the ad content or the user’s stage in the buying journey is one of the frequent Instagram ads mistakes businesses make.
4. Too many CTAs: Overwhelming the user with multiple actions to take can lead to Instagram ads mistakes where the user takes no action at all.
5. Ignoring local context: Not considering Nigerian cultural nuances or language preferences in your CTAs can result in Instagram ads mistakes that fail to resonate with your audience.
6. Forgetting mobile users: With most Nigerians accessing Instagram on mobile devices, not optimizing your CTAs for small screens is a critical Instagram ads mistake.

How to create strong CTAs for Instagram ads in Nigeria

1. Be clear and specific: Instead of “Shop now,” try “Get your discounted Ankara dress now.” This specificity helps avoid Instagram ads mistakes by clearly communicating the value proposition.
2. Use action words: Verbs like “Discover,” “Experience,” “Unlock,” or “Transform” can make your CTAs more dynamic and help avoid Instagram ads mistakes where users don’t feel compelled to act.
3. Create a sense of urgency: Phrases like “Limited time offer” or “While stocks last” can motivate quick action and help avoid Instagram ads mistakes where users intend to act later but forget.
4. Highlight the benefit: Tell users what they’ll gain by taking action. For example, “Start your free trial” is stronger than just “Sign up.” This approach helps avoid Instagram ads mistakes where the value isn’t clear to the user.
5. Keep it short and sweet: In the fast-paced world of Instagram, concise CTAs often perform best. Long, complicated CTAs are Instagram ads mistakes that can lose your audience’s attention.
6. Use power words: Words like “Free,” “New,” “Exclusive,” or “Guaranteed” can make your CTAs more appealing and help avoid Instagram ads mistakes where your offer doesn’t stand out.
7. Personalize when possible: Using words like “You” or “Your” can make the CTA feel more personal, helping to avoid Instagram ads mistakes where the user doesn’t feel directly addressed.

Examples of strong CTAs for Instagram ads in Nigeria

1. For a fashion brand: “Upgrade your style with our new collection”
2. For a food delivery service: “Satisfy your cravings in 30 minutes or less”
3. For a tech product: “Experience faster internet today”
4. For an educational course: “Boost your career with our certified program”
5. For a travel agency: “Explore Nigeria’s hidden gems – Book now”

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Frequently Asked Questions on 10 Instagram Ads Mistakes Your Business Is Making in Nigeria

1. Why do Instagram ads fail?

Instagram ads can fail for various reasons, including poor targeting, low-quality visuals, or an unclear call to action. For Nigerian businesses, avoiding Instagram Ads Mistakes, such as not defining the target audience precisely, can help increase ad effectiveness and engagement.

2. What are the negatives of Instagram ads?

While Instagram ads reach a large audience, they can also be expensive and sometimes lack conversion compared to other platforms. Nigerian businesses should carefully plan their budget and avoid common Instagram Ads Mistakes, like neglecting analytics, to make ads cost-effective.

3. What not to do Instagram ads?

Avoid low-quality visuals, unclear messaging, and over-targeting. For businesses in Nigeria, avoiding Instagram Ads Mistakes, such as using irrelevant hashtags or ignoring the local audience’s interests, can make ads more effective.

4. What are the mistakes people make on Instagram?

Common Instagram mistakes include neglecting the target audience, using poor-quality images, and not having a call to action. Nigerian businesses should focus on avoiding these Instagram Ads Mistakes for better engagement and results.

5. Why is my Instagram ad reach so low?

Low reach may be due to ineffective targeting, high competition, or insufficient budget. In Nigeria, businesses can avoid Instagram Ads Mistakes by refining audience targeting and adjusting budgets for better reach.

6. Why does Instagram keep rejecting my ads?

Instagram might reject ads that don’t follow their policies on content, such as those containing restricted language or images. Nigerian businesses should review Instagram’s ad guidelines to avoid Instagram Ads Mistakes, ensuring compliance with all ad rules.

7. Which ad is best on Instagram?

Carousel ads, Stories ads, and video ads often perform well on Instagram. Nigerian businesses should consider their goals and choose ad formats that suit their target audience, avoiding Instagram Ads Mistakes like irrelevant ad choices.

8. Do ads really work on Instagram?

Yes, Instagram ads can be very effective for reaching a large, engaged audience. Nigerian businesses, however, need to avoid Instagram Ads Mistakes by ensuring ads are well-targeted and visually appealing to achieve the best results.

9. Why is Facebook ads better than Instagram ads?

Facebook ads offer broader demographic reach and a wide variety of ad formats, while Instagram is more visually focused. In Nigeria, choosing the right platform based on audience insights and avoiding Instagram Ads Mistakes can help businesses optimize campaigns.

10. What is the best time to run ads on Instagram?

Peak times are typically evenings and weekends. Nigerian businesses should analyze when their audience is most active and avoid Instagram Ads Mistakes by timing ads to increase visibility and engagement.

11. Can Instagram ads increase followers?

Yes, Instagram ads can help grow followers if they’re engaging and relevant. Nigerian businesses should ensure they avoid Instagram Ads Mistakes like unclear targeting, which can lead to irrelevant audience reach.

12. How to do Instagram ads effectively?

Effective Instagram ads are visually appealing, well-targeted, and have a strong call to action. Nigerian businesses should avoid Instagram Ads Mistakes by focusing on clear goals and attractive visuals to improve ad performance.

13. Why are my Instagram ads not doing well?

Ads may underperform due to poor targeting, low-quality visuals, or unclear messaging. For Nigerian businesses, avoiding Instagram Ads Mistakes and continuously optimizing ads based on performance can improve results.

14. How do I boost my Instagram ad?

To boost an Instagram ad, go to your post and tap “Boost Post” to start the promotion. Nigerian businesses should refine targeting options to avoid Instagram Ads Mistakes and improve ad reach.

15. What is the best audience for Instagram ads?

The best audience depends on the product or service, but a well-defined target audience with interests aligned to your business is ideal. Nigerian businesses should avoid Instagram Ads Mistakes by narrowing down targeting for higher engagement.

16. How do I fix my Instagram ads problem?

Identifying the specific issue is key, whether it’s low engagement, poor reach, or ad rejection. For Nigerian businesses, adjusting targeting and content to avoid Instagram Ads Mistakes can help fix these issues.

17. How do you know if your Instagram ad is working?

Metrics like reach, engagement, and conversions help assess ad performance. Nigerian businesses can avoid Instagram Ads Mistakes by tracking analytics and adjusting campaigns based on performance.

18. Why is my boosted post not reaching anyone?

This could be due to narrow targeting, budget constraints, or high competition. Nigerian businesses should adjust their audience criteria and budget to avoid Instagram Ads Mistakes that limit reach.

19. Who is the highest-paid Instagram ad?

Influencers with large, engaged followings typically earn the highest for Instagram ads. Nigerian businesses should focus on influencer partnerships relevant to their brand, avoiding Instagram Ads Mistakes like misaligned collaborations.

20. Are TikTok ads better than Instagram?

TikTok ads tend to have higher engagement for younger audiences, while Instagram ads can reach a broader demographic. Nigerian businesses should avoid Instagram Ads Mistakes by assessing each platform’s potential based on their audience.

21. What does a successful Instagram ad look like?

A successful Instagram ad is visually appealing, has clear messaging, and includes a call to action. Nigerian businesses should avoid Instagram Ads Mistakes by ensuring content aligns with audience preferences.

22. Can Instagram have fake ads?

Yes, some ads on Instagram can be deceptive, but the platform works to remove fake accounts. Nigerian businesses should ensure authenticity to avoid Instagram Ads Mistakes that can harm brand trust.

23. How long does it take for Instagram ads to work?

Instagram ads usually start showing results within a few days. Nigerian businesses should monitor ad performance regularly to avoid Instagram Ads Mistakes and optimize results over time.

24. How much do Instagram ads cost?

Instagram ad costs vary based on targeting, ad type, and duration. In Nigeria, budgeting carefully and avoiding Instagram Ads Mistakes can help businesses control costs effectively.

25. Which is better, Google Ads or Instagram ads?

Google Ads works well for intent-based searches, while Instagram ads are ideal for visual engagement. Nigerian businesses can avoid Instagram Ads Mistakes by choosing the platform that best matches their campaign goals.

26. Is it cheaper to advertise on Facebook or Instagram?

Generally, Facebook ads are slightly cheaper than Instagram ads. Nigerian businesses should budget effectively and avoid Instagram Ads Mistakes by analyzing both platforms’ cost and engagement.

27. Should you boost on Instagram or Facebook?

Both platforms have unique advantages; boosting on Instagram works well for visual content, while Facebook offers a wider reach. Nigerian businesses can avoid Instagram ad mistakes by experimenting with boosts on both platforms.

28. How do you know if your Instagram ad is successful?

Success is measured by engagement, reach, and conversions. Nigerian businesses should avoid Instagram Ads Mistakes by consistently monitoring metrics and optimizing campaigns based on performance.

29. What type of Instagram ad is most effective?

Video ads, Stories ads, and Carousel ads are often the most effective as they engage users in different ways. For Nigerian businesses, choosing the right ad format and avoiding Instagram ad mistakes can enhance ad effectiveness.

30. How do I make my Instagram ad more effective?

Improving visuals, refining targeting, and adding a strong call to action can make ads more effective. Nigerian businesses should avoid Instagram Ads Mistakes, such as unclear messaging, to boost performance.

31. Why am I not getting followers on Instagram ads?

If your Instagram ads are not bringing in followers, it could be due to unclear targeting or lack of engagement-oriented content. Nigerian businesses should focus on delivering ads that resonate with their target audience, avoid Instagram Ads Mistakes, and make sure ads encourage users to follow their page.

32. How do you get 1000 followers on Instagram fast?

Growing followers quickly involves running targeted ads, posting high-quality content, and engaging consistently with users. Nigerian businesses can avoid Instagram Ads Mistakes by ensuring that ads are relevant, engaging, and backed by a strong social media strategy.

33. How many followers do you need on Instagram to get paid for ads?

There’s no set number, but many brands start collaborating with influencers with at least 1,000 followers, while larger deals typically go to those with 10,000 followers or more. Nigerian businesses can avoid Instagram Ads Mistakes by collaborating with influencers who have engaged audiences relevant to their market.

34. Which ads are more effective, Facebook or Instagram?

Effectiveness depends on the target audience; Facebook has a broader age range, while Instagram is more popular among younger demographics. Nigerian businesses should avoid Instagram Ads Mistakes by choosing platforms based on where their ideal audience is most active.

35. Which category on Instagram gets the most views?

Categories like fashion, food, travel, and lifestyle generally receive high engagement. Nigerian businesses can avoid Instagram Ads Mistakes by aligning their ad content with trending categories that appeal to their audience.

36. How do you target a rich audience on Instagram ads?

Targeting high-income demographics can be done through interests, lifestyle, and purchasing behaviors. Nigerian businesses should avoid Instagram Ads Mistakes by carefully defining their audience’s lifestyle indicators to reach affluent users effectively.

37. How do I get more followers on Instagram ads?

Focus on high-quality visuals, appealing offers, and clear calls to action. For Nigerian businesses, avoiding Instagram Ads Mistakes such as using generic or irrelevant content will help attract more genuine followers.

38. How to get more views on Instagram?

Consistent posting, using the right hashtags, and optimizing content can increase views. Nigerian businesses should avoid Instagram Ads Mistakes by regularly updating content based on audience preferences and trending topics.

39. Why is my Instagram ad not boosting?

If your ad isn’t boosting, it might be due to insufficient budget, narrow targeting, or rejected content. Nigerian businesses should double-check ad guidelines and avoid Instagram Ads Mistakes by ensuring all content complies with Instagram’s policies.

40. Which platform pays more, Instagram or TikTok?

TikTok tends to pay more per view for creators, but Instagram offers higher visibility for influencer partnerships. Nigerian businesses should avoid Instagram Ads Mistakes by choosing platforms based on their brand and engagement goals.

41. Is it easier to grow on Instagram or TikTok?

TikTok has a faster growth rate due to its algorithm, while Instagram may take more consistent engagement. Nigerian businesses should avoid Instagram Ads Mistakes by exploring both platforms and using the one that aligns with their growth goals.

42. Why do I get more views on TikTok than Instagram?

TikTok’s algorithm often favors new and unique content, leading to more views. Nigerian businesses should avoid Instagram Ads Mistakes by ensuring Instagram content is optimized and relevant for their audience.

43. What are the negatives of Instagram ads?

Instagram ads can be costly and may not guarantee conversion. Nigerian businesses should avoid Instagram Ads Mistakes by setting clear objectives, refining targeting, and carefully managing their ad budget.

44. What is not allowed in Instagram ads?

Instagram restricts content that includes inappropriate language, nudity, and certain restricted products. Nigerian businesses should review Instagram’s ad guidelines to avoid Instagram Ads Mistakes that may lead to ad rejections.

45. Do Instagram ads get you real followers?

Yes, Instagram ads can attract real followers when the content is engaging and relevant. Nigerian businesses should avoid Instagram Ads Mistakes, such as irrelevant targeting, to ensure they attract genuine followers.

46. Are meta ads better than Instagram ads?

Meta ads (Facebook ads) reach a wider audience across multiple platforms, while Instagram ads focus on visually engaging younger users. Nigerian businesses should choose based on their goals and avoid Instagram Ads Mistakes by analyzing each platform’s effectiveness.

47. How much do Instagram ads cost per month?

Monthly costs for Instagram ads depend on factors like audience, reach, and ad type. Nigerian businesses should set a realistic budget and avoid Instagram Ads Mistakes by continuously monitoring ad spend.

48. Are Instagram ads worth it for small businesses?

Yes, Instagram ads can offer excellent brand visibility and engagement for small businesses. Nigerian companies should avoid Instagram Ads Mistakes by defining a clear goal and targeting their ideal audience effectively.

49. Why are Instagram ads more expensive than Facebook ads?

Instagram ads often have a higher cost-per-click due to competition and younger user demographics. Nigerian businesses should avoid Instagram Ads Mistakes by optimizing their targeting and ad strategy to maximize budget efficiency.

50. What kind of Instagram ads perform best?

Video and Carousel ads generally perform well as they engage users more effectively. Nigerian businesses can avoid Instagram Ads Mistakes by choosing ad formats that are visually appealing and engaging.

51. What social media has the most effective ads?

Platforms like Facebook, Instagram, and Google are known for effective ads, but TikTok is increasingly popular for video content. Nigerian businesses should analyze where their audience spends time and avoid Instagram Ads Mistakes by selecting the right platform.

52. Which platform is easiest to go viral on?

TikTok currently has the highest potential for viral content due to its algorithm. Nigerian businesses should avoid Instagram Ads Mistakes by leveraging Instagram’s features to boost engagement while considering TikTok’s viral potential.

53. Which platform is easier to gain followers?

TikTok’s algorithm favors rapid follower growth for engaging content. Nigerian businesses should avoid Instagram Ads Mistakes by optimizing content on both platforms to gain followers faster.

54. Who gets paid more, TikTok or Instagram?

Top influencers on both platforms earn well, though TikTok has high rates for sponsored views, and Instagram has extensive partnerships. Nigerian businesses can avoid Instagram Ads Mistakes by partnering with influencers on the platform that best aligns with their audience.

55. Should I run Facebook or Instagram ads?

Both platforms have unique benefits; Facebook ads cover a broader demographic, while Instagram ads are ideal for visual, engagement-driven audiences. Nigerian businesses should test both to determine effectiveness, avoiding Instagram Ads Mistakes by focusing on their main audience.

56. Are Google ads better than Instagram ads?

Google ads capture active searchers, while Instagram is better for visual engagement. Nigerian businesses should avoid Instagram Ads Mistakes by selecting platforms aligned with campaign goals and audience behavior.

57. Do Instagram ads work well?

Yes, Instagram ads are effective for brand awareness, follower growth, and conversions when executed correctly. Nigerian businesses should avoid Instagram Ads Mistakes by crafting relevant, appealing ads with clear goals.

58. What is the click rate for Instagram ads?

Click rates vary based on targeting, ad content, and format, generally ranging from 0.5% to 1.5%. Nigerian businesses can increase click rates and avoid Instagram Ads Mistakes by testing different ad formats.

59. What is the difference between Instagram boost and Instagram ads?

Boosting a post promotes it to a larger audience, while Instagram ads offer more specific targeting options. Nigerian businesses should avoid Instagram Ads Mistakes by understanding which option aligns best with their objectives.

60. Are influencers better than ads?

Influencers provide authentic recommendations and can reach niche audiences, while ads allow broader targeting. Nigerian businesses can avoid Instagram Ads Mistakes by combining both strategies to achieve optimal results.

61. What type of Instagram ad is most effective?

Video ads and Stories ads are typically the most engaging on Instagram. Nigerian businesses should avoid Instagram Ads Mistakes by choosing visually compelling ad formats tailored to their target audience.

62. Is it cheaper to advertise on Facebook or Instagram?

Generally, Facebook ads are less expensive than Instagram ads. Nigerian businesses should avoid Instagram Ads Mistakes by determining the right platform and managing ad spend wisely.

63. How much do ads on Instagram cost?

Costs vary based on audience, ad type, and competition. Nigerian businesses should avoid Instagram Ads Mistakes by monitoring ad spend closely and adjusting budgets as needed.

64. Will my Instagram ads show on Facebook?

Yes, if cross-posting is enabled, Instagram ads can also appear on Facebook. Nigerian businesses should avoid Instagram Ads Mistakes by setting up ads for cross-platform visibility to expand reach.

65. Can you run Facebook and Instagram ads at the same time?

Yes, Meta allows you to run ads on both platforms simultaneously. Nigerian businesses should avoid Instagram Ads Mistakes by leveraging both platforms effectively to reach a larger audience.

66. What is more profitable, Facebook or Instagram?

Profitability depends on the audience; Facebook is more cost-effective, while Instagram appeals to younger, engaged audiences. Nigerian businesses should avoid Instagram Ads Mistakes by aligning with their audience’s preferred platform.

67. What is the best time to run ads on Instagram?

Evenings and weekends are typically the best times for engagement on Instagram. Nigerian businesses should avoid Instagram Ads Mistakes by experimenting with posting times to find the optimal schedule for their audience.

68. Which ads are more effective, Facebook or Instagram?

Effectiveness depends on audience and content type; Facebook is broad, while Instagram is more visual. Nigerian businesses should avoid Instagram Ads Mistakes by selecting the platform that matches their campaign objectives.

69. How do you target a rich audience on Instagram ads?

Use targeting options related to luxury interests, higher-income lifestyle indicators, and specific geographical areas. Nigerian businesses should avoid Instagram Ads Mistakes by refining audience criteria for the best reach.

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