How to Run Facebook and Instagram Ads for Your Business in Nigeria in 2025 – Meta Ads Beginner’s Guide

For companies and SMEs, Facebook and Instagram Ads in Nigeria are two of the most effective ways to reach a large audience, increase sales, and build a brand that stands out.

This is the most in-depth Meta ads guide in the whole of Nigeria, brought to you by Prolanz Digital Marketing Agency in Lagos. 

In this Meta guide, you’ll learn how to create, manage, and optimize ads on Facebook and Instagram, and how to make sure every single naira you spend brings you closer to your business goals.

Let’s go in. Your customers are waiting.

Why Facebook and Instagram Ads Are a Must for Businesses in Nigeria in 2025

Here’s why you should start using them today.

1. Reach Millions of Potential Customers

The most obvious reason to run Facebook and Instagram Ads in Nigeria is their massive reach.

With over 30 million users on Facebook and even more on Instagram in Nigeria, these platforms provide one of the biggest audiences you can tap into.

If you’re a small business or a large company, Meta ads allow you to reach millions of potential customers, right where they spend their time.

2. Target the Right People

One of the biggest advantages of Meta Ads Manager is the ability to target the right people.

Using tools like Facebook audience targeting in Nigeria, you can create highly specific ad groups.

You can target people by location, age, interests, and even behaviors like whether they’ve made a purchase recently or attended a specific event.

This allows you to show your ad only to the people most likely to be interested in your products or services.

For example, if you sell clothing in Lagos, you can use location targeting on Facebook in Nigeria to show your ads specifically to users in Lagos who are interested in fashion.

It’s like having your own personal shopping assistant working 24/7 to bring you the right customers.

3. Affordable Advertising

Many Nigerian business owners think that ads on Facebook and Instagram are expensive, but that’s not true.

Instagram ads cost in Nigeria and Facebook ads cost in Nigeria are affordable, especially when compared to traditional advertising methods.

You can start with as little as ₦2000 per day, and if your ads are successful, you can increase your budget to scale your campaigns.

This makes it easy to manage your ad spend and ensures you’re only paying for the results you want, whether it’s clicks, leads, or sales.

4. Run Ads Across Multiple Platforms

Since Meta Ads integrates Facebook and Instagram, you can run Facebook Ads in Nigeria and run Instagram Ads in Nigeria simultaneously.

This means your ad will be shown across both platforms, increasing your chances of reaching more people. The best part? You don’t need to manage two different ad campaigns — you can do it all from one place.

5. Track Your Ad’s Performance

With Facebook ad tracking in Nigeria, you can see exactly how your ads are performing in real time.

This means you can track key metrics like clicks, impressions, conversions, and engagement. If something isn’t working, you can quickly make adjustments to improve your campaign’s performance.

Moreover, by using Meta Pixel in Nigeria, you can track the actions people take on your website after clicking on your ad.

This helps you understand which ads are driving the most sales or leads, so you can focus your budget on the ads that are bringing in the best results.

6. Target Specific Behaviors

Another unique feature of Meta Ads Manager is the ability to target people based on their behaviors.

For instance, if you know someone has recently made a purchase or visited a particular location, you can tailor your ads to meet their needs.

Behavioral targeting on Facebook in Nigeria is highly effective because it allows you to target people based on actions they’ve already taken, which increases the chances they’ll engage with your ad.

You can also target users based on interests, such as technology, fashion, or health, ensuring your ad appears to people who are most likely to care about your business.

7. High Return on Investment (ROI)

Ad spend ROI is one of the highest in the digital marketing world, especially for Facebook and Instagram Ads in Nigeria.

With the ability to track your ads and optimize them in real-time, businesses can achieve a high ROI by spending smarter, not harder. Facebook’s advertising system allows you to scale your ads without wasting money on ineffective campaigns.

For instance, if you’re running a local restaurant in Abuja, you can track which ads lead to reservations and adjust your budget accordingly. Running ads is one of the best ways to make money on Facebook.

By using Facebook ad campaign objectives in Nigeria like traffic or sales, you can set goals that directly align with your business’s needs, ensuring every ad dollar is well spent.

8. Building Trust with Social Proof

Designing Instagram ads in Nigeria that use user-generated content or testimonials can help build trust with potential customers.

When people see positive reviews or photos of others using your products, they’re more likely to take action. Whether it’s through Instagram Reels ads in Nigeria or Facebook Stories ads in Nigeria, including social proof in your ads helps your business appear more credible.

For example, if you sell beauty products, you can create carousel ads on Instagram in Nigeria showcasing real customers’ photos and reviews. This makes your brand feel more relatable and trustworthy, increasing your chances of conversion.

Also Read: How to Run Facebook Ads for Your Business in Nigeria in 2025 – Step-by-step Beginner’s Guide

How to Set Up Your Facebook and Instagram Accounts for Advertising

If you’re ready to run Facebook and Instagram Ads in Nigeria, the first thing you need to do is set up your accounts properly.

In this section, we’ll go through the steps for creating a Facebook Business Page and an Instagram business account.

We’ll also show you how to link both accounts for easy ad management through Meta Ads Manager.

How to Create a Facebook Business Page in Nigeria

To run Facebook and Instagram Ads in Nigeria, you need a Facebook Business Page. Here’s how to create one:

1. Go to Facebook: Open Facebook and log into your personal account. If you don’t have a personal Facebook account, you need to create one first.
   
2. Create a Business Page: On the left-hand side of the homepage, click on Pages, then select Create New Page.
   
3. Fill in Your Business Info: Add your business name, category, and description. Choose the most relevant category for your business to make it easier for people to find you.
   
4. Add Your Profile and Cover Photo: Upload a clear and professional profile photo and a cover photo that represent your brand. This helps your business look credible.
   
5. Add More Details: Once your page is created, fill in your business contact info like email, phone number, and address. You can also add a website if you have one.

Once your Facebook Business Page is up and running, you’re ready to move on to setting up your Instagram business account.

How to Switch to an Instagram Business Account in Nigeria

To run ads on Instagram, you need an Instagram business account in Nigeria. Here’s how to switch:

1. Open Your Instagram App: Go to your profile and tap the three lines in the top-right corner.
   
2. Go to Settings: Tap Settings at the bottom of the menu.
   
3. Switch to Professional Account: Under Account, select Switch to Professional Account. Then, choose the business category that fits your brand.
   
4. Connect to Your Facebook Page: Instagram will prompt you to connect your Facebook Business Page to your Instagram account. This is necessary for cross-platform ad management.
   
5. Complete Your Profile: Add your business contact info, a clear bio, and a website link (if you have one). Make your profile look professional and inviting for potential customers.
   

How to Link Facebook and Instagram Accounts in Nigeria

To manage ads for both platforms, you need to link your Facebook Business Page and Instagram business account in Nigeria. Here’s how to do it:

1. Go to Facebook Settings: From your Facebook Business Page, go to Settings.
   
2. Select Instagram: On the left side, find and click on Instagram.
   
3. Connect Instagram Account: Follow the prompts to connect your Instagram business account. This will link both accounts so you can run ads on Facebook and Instagram simultaneously through Meta Ads Manager.

Linking these accounts allows you to run Meta Ads in Nigeria and control your campaigns from a single platform.

How to Setup Meta Ads Manager

Now that your Facebook and Instagram business accounts are linked, it’s time to set up Meta Ads Manager. This is where you’ll manage all your ad campaigns.

1. Access Meta Ads Manager: Go to the Meta Ads Manager for Instagram in Nigeria. You can find it directly through Facebook’s interface or by visiting business.facebook.com/adsmanager.
   
2. Create an Ad Account: If you don’t have one yet, click on Create Account and fill in the necessary details like your country (Nigeria), currency, and time zone. This is where you’ll track your ad performance and set up payments.
   
3. Set Up Payment Method: Go to Payment Settings and add your payment details. This is how Facebook will charge you for running ads.
   
4. Link Your Instagram to Ads Manager: If you haven’t already, connect your Instagram business account to your Ads Manager. This will allow you to run Instagram ads from the same platform as your Facebook ads.
   

Also Read: How to Run Instagram Ads for Your Business in Nigeria

How to Run Facebook Ad Campaigns for Your Business: A Step-by-Step Guide

1. Create or Set Up Your Business Manager Account

First, you need to set up a Facebook Business Manager in Nigeria account. Here’s how you can do it:

1. Go to Business Manager: Visit business.facebook.com and click on Create Account.
   
2. Fill in Your Business Details: Enter your business name, email address, and other necessary information.
   
3. Add Your Facebook Page: After creating your account, add your Facebook Business Page to Business Manager. If you don’t have a business page, create one first.
   
4. Add Your Instagram Profile: Link your Instagram business account in Nigeria to your Business Manager. This will allow you to run Instagram ads in Nigeria seamlessly along with your Facebook ads.
   
5. Set Up Payment Method: To run ads, you need to add a payment method (like a debit or credit card) for Facebook to charge you for your ad campaigns.
   

2. Choose the Right Campaign Objective

When running Facebook Ads in Nigeria, it’s important to choose the right campaign objective to help you reach your business goals.

Meta offers six different campaign objectives, each designed to help you achieve specific results, whether it’s increasing brand awareness, driving traffic, or making sales. Let’s break down each one so you can figure out which is best for your business.

Facebook Ad Campaign Objectives

Here are the six Facebook ad campaign objectives in Nigeria:

1. Awareness

This objective helps you increase brand recognition and visibility.

When you select Awareness, your ads are shown to people who are most likely to remember your brand. This is ideal if you’re just starting out and want to introduce your business to a larger audience.

For example, a new online business in Nigeria can use this objective to show their ads to people who might not know about their products but are likely to be interested.

2. Traffic

The Traffic objective drives users to a specific destination — like your website, a product page, or a landing page.

This is great if you want more people to visit your website or learn more about your services.

For instance, a local store in Nigeria selling electronics might choose this objective to drive potential customers to their online store or a special product promotion page.

3. Engagement

If your goal is to boost likes, shares, comments, or get people to interact with your post, the Engagement objective is the right choice.

This objective helps you build a community and increase social media interaction.

A real estate business in Nigeria looking to engage with potential buyers might use this objective to get people to comment on posts about property listings.

4. Leads

The Leads objective helps you collect contact information, like email addresses or phone numbers, from people who are interested in your business.

You can do this using forms directly on Facebook or Instagram.

For example, a real estate business in Nigeria can use this objective to collect contact details of people interested in buying a home, offering them more information or setting up a viewing.

5. Sales

The Sales objective encourages people to make purchases or complete transactions directly on your website.

This objective is great if you want to turn people who see your ad into paying customers.

A fashion store in Nigeria might use the Sales objective to promote a special sale and drive purchases on their website.

6. App Promotion

This objective is used when you want to promote app installs or re-engage existing users.

If you have a mobile app, this objective will help get more people to download or use your app.

For example, if you’ve developed a fitness app in Nigeria, you can use this objective to encourage people to download the app or re-engage users who haven’t opened it in a while.

Which Objective is Best for Your Goal? (Local Examples Included)

Here’s a guide to help you decide which Facebook ad campaign objective in Nigeria works best for different business types:

Awareness – Building Your Brand

If you’re just getting started with Facebook and Instagram Ads in Nigeria, and you want to raise awareness about your business, the Awareness objective is perfect.

For example, a new restaurant in Lagos can use this objective to introduce their food and services to people in the area.

Traffic – Drive Website Visits

If your goal is to drive traffic to your website, Traffic is your go-to.

For a fashion business in Nigeria, you might use this objective to send people to your online store or product page to browse or purchase.

Engagement – Getting People to Interact

If you want to engage your audience and get more likes, comments, or shares, go with the Engagement objective.

A real estate business in Nigeria can use this objective to encourage people to comment on posts about property deals or ask questions about homes for sale.

Leads – Collecting Customer Information

For businesses that want to collect information like names, phone numbers, or emails, Leads is the best option.

For example, a real estate agent in Nigeria could run ads offering a free property guide in exchange for contact information.

Sales – Turn Ads into Purchases

If you’re looking to make sales directly from your ads, select the Sales objective.

A clothing store in Nigeria can use this to advertise a special sale and drive traffic to their website where users can buy the items.

App Promotion – Boosting App Downloads

If you have an app, use the App Promotion objective.

A mobile app developer in Nigeria could use this objective to promote their fitness app and encourage users to download it.

Also Read: How to Run TikTok Ads for Your Business in Nigeria

3. Set Your Budget (Daily vs Lifetime)

Setting the right budget for your Facebook Ads in Nigeria is key for ensuring that your ad campaigns are effective and that you don’t overspend.

There are two types of budgets you can set: Daily Budget and Lifetime Budget.

Let’s break them down and understand how much you should spend to get started with your ad campaigns.

Setting a Facebook Ad Budget

Daily Budget

• What It Is: This is the amount you’re willing to spend on your ad per day. Once you reach this amount, Facebook will stop showing your ad for the day.
  
• How It Works: With a Daily Budget, Facebook will try to spend that amount evenly throughout the day, but it can spend more on certain times when your ad performs well.
  

Lifetime Budget

• What It Is: A Lifetime Budget is the total amount you’re willing to spend for the entire campaign. This is useful when you want to run your ads for a specific time period, like a week or a month.
  
• How It Works: When you set a Lifetime Budget, Facebook will spread the total amount over the course of the campaign. It will adjust spending to get the best results over time, without exceeding your total budget.
  

Minimum Spend in Naira

In 2025, businesses in Nigeria can start running Facebook Ads with as little as ₦2000 to ₦3,000 per day.

However, the more you spend, the more reach and impact you’ll have. For a small business looking to get started, spending about ₦1,000 to ₦2,000 daily is a good start.

If you’re just starting out and testing ads, begin with a lower budget to see what works. You can increase the budget as you gather more data and see what type of ads are performing best.

How Much Is Enough to Start in 2025?

When setting your budget for Facebook and Instagram Ads in Nigeria, it’s important to balance affordability and effectiveness. Here’s some practical advice for businesses and SMEs:

1. Start Small: If you’re new to social media ads in Nigeria, start with a Daily Budget of ₦1,000 to ₦2,000 per day. This amount is enough to start testing your ads and see how they perform without breaking the bank.
   
2. Test and Adjust: Start with a small budget to test different ad creatives and target audiences. As you see which ads work best, you can gradually increase your budget to reach more people.
   
3. Scaling: As you start to see results, you can scale your ads by increasing your budget or switching to a Lifetime Budget for more control. For example, if a specific ad is performing well, you can increase your daily spend to get more exposure.
   

4. Target the Right Audience in Nigeria

When running Facebook and Instagram Ads in Nigeria, one of the most important steps is targeting the right audience.

By reaching the right people with your ads, you can improve your return on investment (ROI) and ensure that your ads are shown to users who are most likely to engage with your brand or make a purchase.

There are two main ways to target your audience on Facebook ads: Meta Advantage+ (AI-driven tools) and Manual Targeting.

Audience Targeting Options

Meta Advantage+

Meta’s Advantage+ is an advanced tool that uses AI-driven technology to help you target the right people for your ad campaigns. It looks at past performance data and uses it to automatically find the best audience for your ad.

How It Works: If you’ve run ads before, Meta Ads Manager can analyze how well your previous campaigns performed.

Based on that data, it will suggest audiences that are most likely to interact with your ad.

Using Meta Advantage+ removes the guesswork and helps you reach users who are more likely to take action, like clicking on your ad, visiting your website, or making a purchase.

This is especially useful for businesses looking to run meta ads in Nigeria without manually setting up each audience.

Manual Targeting

Meta Manual targeting gives you complete control over who sees your ads.

You can choose specific factors such as location, age, language, interests, and behaviors to define your audience. Here’s how it works:

• Location Targeting: This allows you to target people in specific locations. For example, you can target people living in Lagos, Abuja, or other major Nigerian cities.
  
• Demographic Targeting: This includes targeting based on factors such as age, gender, education, and job titles.
  
• Interest-Based Targeting: This lets you target people who have shown interest in specific topics or activities. For example, you can target users interested in tech products, real estate, or fitness.
  
• Behavioral Targeting: You can target users based on their past behaviors, like whether they’ve interacted with your page, made recent purchases, or attended an event.

Also Read: How To Run Google Ad Campaigns for Your Business In Nigeria

5. Choose the Right Ad Placement

When running Facebook Ads in Nigeria, choosing the right ad placement is key to ensuring your ads reach the right people.

Let’s break down the options and see which placements work best in Nigeria.

Facebook Ad Placements

Facebook provides multiple options to show your ads to users. Here’s an overview of the most common placements:

• Feed: These are the ads you see while scrolling through your Facebook newsfeed. It’s one of the most popular ad placements as it blends seamlessly with regular posts.
  
• Stories: Full-screen, vertical ads that appear between users’ stories. These are great for quick, attention-grabbing content.
  
• Reels: Short, engaging video ads that play in the Instagram Reels feed. This is a great format for capturing users’ attention with fast-paced videos.
  
• In-Stream Ads: These ads appear before, during, or after a video on Facebook. They’re good for reaching users who are already watching content.
  
• Messenger: Ads that appear within Facebook Messenger, often used to encourage users to start a conversation with a brand.
  
• Audience Network: Ads shown on other websites and apps that are part of Facebook’s network, extending your reach beyond Facebook and Instagram.
  

Which Placements Work Best in Nigeria?

Here’s a breakdown of which ad placements work best for Facebook and Instagram Ads in Nigeria based on current trends and data:

Instagram Feed and Facebook Feed

Why They Work: Both Instagram Feed and Facebook Feed are the most commonly used placements for local businesses in Nigeria.

They appear right in the user’s main feed, making it easier for people to engage with the ads. If you’re running online business ads in Nigeria or promoting products, these placements are highly effective.

Example: If you’re selling fashion items, real estate, or tech products, Facebook audience targeting works best in the Feed, where users are likely to engage with visual content and shop directly from the ad.

Instagram Stories and Facebook Stories

Why They Work: Stories ads in Nigeria are great for businesses looking to create a sense of urgency, like running limited-time offers or promotions. Since Stories are full-screen and immersive, they capture the user’s attention quickly.

Example: If you have a real estate business in Nigeria or are launching a new product, using Stories can be an excellent way to show off products with clear calls to action, like “Swipe Up” or “Learn More.”

Reels Ads

Why They Work: Reels ads in Nigeria are a newer but very effective way to reach younger audiences. If you’re targeting a younger crowd interested in fun, creative, and entertaining ads, Reels is a good choice.

Example: For a fashion brand in Nigeria, showing your clothing line through a short, catchy video in Reels will likely lead to high engagement and potential sales.

In-Stream Video Ads

Why They Work: If your goal is to increase brand awareness and engage users who are already watching content, In-Stream Ads are perfect. These ads usually perform well for businesses in Nigeria who have engaging video content.

Example: If you’re running a tech-related campaign in Nigeria, showing a product demo or tutorial in an In-Stream ad can generate interest.

Messenger Ads

Why They Work: Messenger Ads in Nigeria work great when you want to drive one-on-one conversations. These ads prompt users to start chatting with your business, which is perfect for lead generation or offering personalized customer support.

Example: If you’re in the real estate business in Nigeria, Messenger ads can help you get in touch with prospective buyers who are curious about listings or want to know more about a property.

Which Placements Should You Choose?

The best placements depend on your goals and target audience.

If you’re a local business aiming to build brand awareness, Feed ads and Stories will give you a solid reach.

If you’re trying to boost engagement or promote a product, Reels and In-Stream ads will get users interacting with your content in a more dynamic way.

For Nigerian businesses, focusing on ad placements like Feed and Stories are usually a safe bet. These placements have been shown to produce strong results, especially for product-based ads.

Also Read: Tiktok Ads Vs Instagram Ads – Best Ads For My Business In Nigeria

6. Design a High-Converting Ad

If your ads are eye-catching and the message is clear, you’ll get better engagement, more leads, and eventually, higher sales.

Here’s how to design a high-converting ad for Facebook and Instagram Ads in Nigeria:

Choosing the Right Ad Format

Different ad formats are suited for different goals. Let’s break them down:

Image Ads

• Best for: Straightforward offers, promotions, and simple messages.
  
• Why It Works: Image ads are quick to create and easy to digest. If you have a limited-time offer or want to showcase one product, an image ad is perfect.
  
• Example: A sale on smartphones with a clear image of the product and a bold offer like “Get 10% off today!”
  

Video Ads

• Best for: Product demonstrations or storytelling.
  
• Why It Works: Videos grab attention more than static images and help you show your product in action. They’re perfect for telling your brand story or explaining how a product works.
  
• Example: A video showcasing how a tech product works or demonstrating a service like real estate tours or a cooking product.
  

Carousel Ads

• Best for: Showcasing multiple products or features.
  
• Why It Works: Carousel ads allow you to display multiple images or videos within one ad. This is great for businesses with a variety of products or different features of one product.
  
• Example: A fashion store in Nigeria can use a carousel to showcase multiple outfits or a real estate business in Nigeria can showcase different properties.
  

Collection Ads

• Best for: Businesses with a large catalog, like clothing stores or e-commerce platforms.
  
• Why It Works: Collection ads allow users to discover a product collection directly within the ad, making it easier for them to browse and shop without leaving the app.
  
• Example: A fashion e-commerce store in Nigeria can use a collection ad to show a whole collection of shoes, shirts, or accessories.
  

Headline + Copy + CTA Formula That Works in Nigeria

Creating the right copy is just as important as choosing the right ad format.

Your ad’s headline, body copy, and call to action (CTA) should be clear, compelling, and direct.

Here’s a formula that works well in Nigeria:

Headline → Benefit → Call to Action (CTA)

This simple formula helps you create ads that speak directly to the audience and guide them to take action.

Example Formula:

• Headline: “Limited Offer on Our Best-Selling Products”
  
• Benefit: “Shop now and save 20%!”
  
• Call to Action: “Shop Now”
  

Why It Works:

• Headline grabs attention.
  
• Benefit highlights what users get by clicking on the ad.
  
• Call to Action (CTA) tells users exactly what to do next.
  

This simple structure works great for Facebook and Instagram Ads in Nigeria, where the audience is looking for clear, valuable offers.

Example:

“Exclusive Offer on the Latest Smartphones – Order Today and Get 10% Off!”

Ad Design Tips

Now that you’ve got your format and copy, let’s look at some design tips to make sure your ads stand out.

Avoid Text-Heavy Graphics

Ads with too much text can be overwhelming and hard to read, especially on mobile.

Keep the design clean and simple. The focus should be on the image or video, with a short, clear message.

Example: Use one or two words like “Sale” or “Limited Time Offer” instead of lengthy descriptions.

Use High-Quality Images and Bold, Easy-to-Read Fonts

Clear, high-resolution images and bold fonts help grab attention and make your ad more professional.

Avoid low-quality visuals as they can make your brand look untrustworthy.

Example: Use a bright, clear picture of your product or service. Ensure the text is easy to read, even on smaller screens.

Mobile Optimization

Most users in Nigeria access Facebook and Instagram through their mobile phones. This means your ad needs to look great and be easy to read on a small screen.

Tip: Test your ad on both mobile and desktop to make sure it looks good and works well on both devices.

Also Read: Why Is My Facebook Ads Not Converting? No Sales for My Business In Nigeria

7. Add Destination & Tracking

To get the most out of your Facebook Ad campaigns in Nigeria, make sure you are sending your potential customers to the right place and tracking how well your ads perform.

This will help you understand what’s working and what needs to be improved.

Let’s go step-by-step through adding links and tracking tools.

Add Your Link or WhatsApp Number

When you create Ads in Nigeria, you’ll want to send people somewhere — either to your website or to your WhatsApp for more direct communication.

Add Website Links for Direct Traffic

If you want to drive people to your website (maybe to make a purchase or learn more about your services), simply add your website link to your ad. When users click on your ad, they’ll be taken directly to the webpage you’ve linked to.

Example: If you run an online clothing store in Nigeria, you can link directly to your store’s homepage or a specific product page where customers can shop.

Add WhatsApp Links for Customer Inquiries

If you want potential customers to reach out to you directly on WhatsApp, you can add a WhatsApp or WhatsApp Business link to your ad. This allows users to message you instantly with their questions or orders, making it easier for them to inquire or buy.

Example: If you run a local real estate business, you can add a WhatsApp link for people to inquire about available properties in Lagos or Abuja.

How to Use Meta Pixel & UTM Codes for Tracking

Tracking is key because it shows you how well your ads are performing. You should use Meta Pixel and UTM Codes to get more detailed insights into your ad campaigns.

What is Meta Pixel and Why is It Important?

Meta Pixel is a piece of code that you add to your website. Once set up, it tracks user actions on your website after they click on your ad.

This allows you to see how well your ads are converting (e.g., if people are making purchases, signing up for a service, or visiting specific pages).

How It Helps:

With Meta Pixel, you can measure actions that happen on your website, like making a purchase or filling out a form. You can also use it to re-target people who visited your site but didn’t take action, like completing a purchase or contacting you.

What are UTM Codes and Why are They Important?

UTM codes are tags you add to your links so that when someone clicks on your ad, you can track exactly where they came from.

This allows you to see how well different ads or sources are performing in real-time.

UTM codes help you track detailed information like:

• Which ad or campaign brought the most traffic
  
• Where your traffic is coming from (Facebook or Instagram)
  
• Which specific ad format performed best
  

Example: If you’re running ads in Nigeria for a new clothing line, you can use UTM codes to track how many people clicked on the ad, visited your website, and made a purchase.

Also Read: Get New Customers for Your Business in Nigeria – All 5 Best & Fastest Ways

8. Publish Your Facebook Ad and Wait for Review

Once you’ve created your Meta Ads in Nigeria, it’s time to publish them and wait for approval. Here’s what to expect after hitting the “Publish” button:

Facebook’s Ad Review Process

After you click “Publish” on your ad, Facebook will start reviewing it.

This is to make sure your ad follows Facebook’s rules and guidelines. The review process generally takes up to 24 hours.

During this time, Facebook checks whether the ad meets their advertising policies, which include rules about what you can and can’t promote (e.g., no misleading claims or inappropriate content).

How Long Does It Take for a Facebook Ad to Go Live?

Most of the time, you’ll see your ad go live within 24 hours after publishing.

In most cases, it’s quicker, but if it takes longer, you’ll get an email or notification on your Facebook Ads Manager telling you why.

What to Do If Your Ad Gets Disapproved

If Facebook disapproves your ad, don’t panic. It’s actually a common situation, and you can easily fix it.

Step 1: Review Facebook’s Advertising Guidelines

The first thing you should do is go over Facebook’s ad guidelines. This will help you understand what went wrong. The guidelines cover things like:

• Prohibited content: Ads with false information or content that violates Facebook’s standards.
  
• Targeting issues: Ads that target the wrong audience or violate targeting rules.
  
• Design problems: Ads with too much text in the image or misleading images.
  

Step 2: Make Corrections

Once you understand why your ad was disapproved, correct the issues. For example:

• Update the image or video: If it’s text-heavy or misleading, replace it with something clearer.
  
• Change the ad copy: If the text violated any of Facebook’s rules, rewrite it to be more compliant.
  
• Adjust targeting: If your targeting was too narrow or didn’t follow Facebook’s rules, modify it.
  

Step 3: Re-submit the Ad for Review

After making the necessary corrections, you can re-submit your ad for review. Facebook will then take another look at your updated ad and, if it complies with their policies, approve it and make it live.

Also Read: Best Time To Run Facebook Ads For Your Business in Nigeria

How to Run Instagram Ad Campaigns for Your Business: A Step-by-Step Guide

To run Instagram ads for your business in Nigeria, there are two main methods: boosting posts and using Meta Ads Manager.

Boosting posts is a simpler option, allowing you to promote existing posts directly from Instagram, with basic targeting options and a quick setup.

On the other hand, Meta Ads Manager offers more advanced features, allowing you to create highly customized ad campaigns with better targeting, budget control, and performance tracking.

#1. How to Run Instagram Ads via Boosting Posts

This process is simple, doesn’t require you to create a complex campaign, and can be done directly from your Instagram app. Let’s break it down step by step:

What Are Boosted Instagram Posts?

Boosting an Instagram post means turning one of your organic (non-advertised) posts into an ad. This allows you to reach more people than your followers and can drive more traffic to your page, website, or product.

Difference Between Boosted and Organic Posts:

Boosted posts are shown to people beyond your followers, while organic posts only reach people who follow you or those who see your post through interactions.

1. Sponsored Label:

When you boost a post, it gets a “sponsored” label, indicating it’s an ad.

2. Link Features:

Boosted posts can include links that direct people to your website, product page, or other destinations.

How to Boost an Instagram Post in Nigeria in 2025

Step 1: Selecting the Post to Boost

Select a post that has already performed well organically (with a lot of likes, comments, or shares). These posts are more likely to perform well when boosted because they already have some social proof.

Step 2: Choosing What You Want Users to Do

You’ll decide what you want users to do once they see your boosted post. Here are some options:

• Visit your profile: Direct them to your Instagram page.
  
• Visit a website: Link to your product or service page.
  
• Message you: Encourage users to contact you via Instagram Direct.
  

Step 3: Targeting Your Audience

• Suggested Audience: Instagram will suggest an audience based on your current followers and the performance of your post.
  
• Manual Targeting: You can also set your target audience by choosing demographics like location, age, gender, and interests. For example, if you run a real estate business, you could target users interested in real estate and homes in Nigeria.
  

Audience Targeting Works Like This:

The more specific your audience targeting, the better your results will be. For example, if you are running Facebook and Instagram Ads for a local shop in Lagos, you can target only people in that city who have shown an interest in local shopping or specific products.

Step 4: Setting the Budget and Duration

For boosted posts, you can set a daily budget starting as low as $1 per day (about ₦1500). The amount you spend will determine how many people see your ad each day. The higher your budget, the larger your reach.

Ad Duration:

Decide how long you want your post to be boosted. You can either set a fixed timeline or choose to run the ad until you manually pause it.

Step 5: Reviewing and Publishing the Boosted Post

Before you publish your boosted post, review everything:

• Is your target audience correctly set?
  
• Does your budget make sense for your goals?
  
• Are your links working properly?
  

After reviewing, hit “Boost” and your ad will be sent for review.

Monitoring Your Boosted Post Performance:

Once your post is live, you can track its performance directly from your Instagram app. Check metrics like reach, engagement, and website clicks to see how well your ad is doing.

Pros and Cons of Boosting Instagram Posts

Pros of Boosting Instagram Posts:

1. Quick and Easy Process for Beginners:

Boosting a post is straightforward and doesn’t require you to dive deep into the Meta Ads Manager.

2. Affordable, Especially for Small Budgets:

If you’re on a limited budget, boosting is an inexpensive way to promote your content.

3. Amplify High-Performing Organic Content:

If you’ve got a post that’s already getting a lot of attention organically, boosting it can help you extend that reach and increase engagement even further.

Cons of Boosting Instagram Posts:

1. Limited Targeting Compared to Ads Manager:

Boosting posts doesn’t offer the same level of targeting options as running an ad through Meta Ads Manager. You can’t set specific campaign objectives, such as sales or lead generation.

2. No Multiple Post Variations:

Unlike in Facebook and Instagram Ads in Nigeria via Ads Manager, you can’t run multiple versions of an ad or test different creative ideas.

3. Restrictions on Boosted Content:

Some content, like Instagram Reels with copyrighted music or interactive stickers, cannot be boosted. If your post has third-party music or non-Instagram effects, you won’t be able to boost it.

Also Read: 10 Instagram Ads Mistakes Your Business Is Making in Nigeria

#2. How to Run Instagram Ads via Meta Ads Manager

Meta Ads Manager is a tool that lets you run and manage both Facebook and Instagram Ads in Nigeria from one central hub.

Unlike boosting posts directly from Instagram, Meta Ads Manager gives you advanced features like detailed audience targeting, multiple ad formats, and performance tracking.

Step 1: Creating an Instagram Ad Account in Meta Ads Manager

Before you can run ads, you need to set up an Instagram ad account.

• Go to Meta Business Suite and log in.
  
• Click on “Business Settings” and then “Ad Accounts.”
  
• Click on “Create Account” and fill in your details (name, time zone, currency).
  
• Once set up, link your Instagram business account in Nigeria to the ad account to run ads directly on Instagram.
  

Requirements:

• You’ll need a Facebook Page to run Instagram ads.
  
• Make sure your Instagram account is set up as a business profile to access all the features of Meta Ads Manager.
  

Step 2: How to Choose the Best Campaign Objective for Your Instagram Ad Campaign in Nigeria

Meta Ads Manager allows you to choose from six different campaign objectives, depending on your goal.

Overview of 6 Campaign Objectives:

• Awareness: Aim to increase brand visibility and recognition. Good for businesses trying to get their name out there in the market.
  
• Traffic: Direct users to your website or a specific page. Perfect for businesses aiming to drive more visitors to their online store.
  
• Engagement: Focus on increasing likes, shares, and comments, or getting users to interact with your post. Ideal for building a community around your brand.
  
• Leads: Collect customer information such as emails or phone numbers. Great for businesses like real estate or service providers who want to capture potential customers.
  
• App Promotion: Promote app installs or re-engage users who have already downloaded your app. Best for app developers or businesses offering digital services.
  
• Sales: Target conversions and in-app purchases. This is ideal if you want to sell products directly through Instagram ads.
  

Step 3: Setting Up the Ad Set

Once you’ve chosen your campaign objective, you’ll move to the ad set where you define your audience, budget, and schedule.

Target Audience:

• Defining Audience Demographics: Choose factors like age, gender, location, and interests to reach the right people. For example, if you’re selling electronics in Nigeria, you can target users interested in gadgets and living in major cities like Lagos or Abuja.
  
• Advanced Targeting Options: You can also target based on behaviors (e.g., frequent buyers) or create custom audiences using your customer data. For example, you can target people who’ve engaged with your Instagram business account or have visited your website.
  

Budget and Schedule:

• Daily or Lifetime Budget: Choose whether you want to spend a fixed amount per day (daily budget) or set a total for the whole campaign (lifetime budget).
  
• Ad Schedule: Decide when your ad will appear. You can run your ads continuously or schedule them to appear during specific times.
  

Ad Placements:

• Instagram Feed, Stories, Explore, or Reels: Decide where your Instagram ads will show up.
  For example, Instagram Feed ads are great for high-quality images or short videos, while Instagram Stories ads work well for time-sensitive offers or promotions.
  
• Manual vs. Automatic Placements:
  
  • Automatic Placements let Meta choose where your ads will perform best.
    
  • Manual Placements allow you to pick specific locations, like Instagram Feed or Stories, based on your goals.
    

Step 4: Crafting Your Instagram Ad

Now that your ad set is ready, it’s time to create your ad. 

Ad Creative:

• Choosing the Ad Format: Pick from single images, videos, carousel ads (multiple images/videos), or collection ads (grouping products in a full-screen experience). Each format serves a different purpose depending on what you’re trying to achieve.
  
• How to Upload Creative or Use Existing Content: You can either upload a fresh ad creative or repurpose an existing post from your Instagram business account in Nigeria.
  

Ad Copy:

Write a clear, concise message. Make sure your text aligns with the visual content and encourages action. Use straightforward language that speaks to your target audience.

Call to Action (CTA):

• Why a Strong CTA Matters: Include a strong call to action like “Shop Now,” “Learn More,” or “Sign Up.” This directs your audience on what to do next after viewing your ad.
  

Step 5: Review and Publish

Before you hit “Publish,” take the time to review everything.

Final Review:

• Check how your ad will look across different placements like the Instagram Feed or Instagram Stories.
  
• Ensure your audience, budget, and schedule are set correctly.
  

Publishing Your Instagram Ad:

Once you’re happy with your ad, click Publish to go live.

After publishing, monitor your ad’s performance using Meta Ads Manager to see how well it’s performing and adjust as necessary.

Also Read: How To Make Ad Videos for Your Business in Nigeria

How to Track and Analyze Instagram Ads Campaign Performance in Nigeria

Once your Instagram campaign is running, it’s key to track and analyze their performance.

Without proper tracking, you won’t know if your ads are working and how to improve them.

Luckily, Meta Ads Manager and Instagram Insights offer powerful tools to measure your ads’ effectiveness.

Here’s how you can use them to make the most of your campaigns.

How to Use Meta’s Analytics Tools in Nigeria

Meta Ads Manager is your go-to tool for analyzing Instagram ads. It helps you measure different aspects of your ad performance and decide what’s working and what’s not.

Instagram Insights:

Instagram Insights gives you a quick look at how well your posts and stories are doing. It shows you metrics like likes, comments, and shares.

Meta Ads Manager Reporting Features:

Meta Ads Manager offers more detailed reporting. You can see metrics like Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), and more.

Key Metrics to Track

When you’re running Instagram Ads in Nigeria, here are some key metrics you should focus on:

• CTR (Click-Through Rate):
  This tells you how many people clicked on your ad compared to how many people saw it. A higher CTR means your ad is attracting interest.
  
• CPC (Cost Per Click):
  This shows how much you’re paying for each click on your ad. Lower CPC means you’re getting more clicks for your money.
  
• CPM (Cost Per Thousand Impressions):
  This metric tells you how much it costs to show your ad 1,000 times. It helps you understand the efficiency of your ad in reaching a broad audience.
  
• CPE (Cost Per Engagement):
  This tracks how much you’re paying for each interaction with your ad (like a comment, share, or like).
  
• Engagement:
  Engagement includes likes, comments, shares, and how users interact with your ad. The more engagement you get, the more people are interested in what you’re offering.
  
• Conversions:
  Conversions tell you how many people took action after seeing your ad, like making a purchase or signing up. This is a critical metric for measuring your ad’s success in achieving business goals. More conversions indicate more chances of making money on Instagram.
  

How to Setup Meta Pixel for Performance Tracking in Nigeria

Meta Pixel is a tool that tracks actions on your website after users interact with your ad. By setting it up on your website, you can get valuable insights into how your Instagram ads are driving conversions.

How to Install Meta Pixel:

To install Meta Pixel on your website, go to Meta Ads Manager, click on Pixels in the Events Manager, and follow the instructions to add the Pixel code to your website. Once it’s set up, the Pixel will start tracking actions like purchases, sign-ups, or page visits.

Benefits of Using Meta Pixel Data:

• Better Audience Segmentation:
  The Pixel allows you to track which users take specific actions on your website. This data helps you understand your audience better and refine your targeting.
  
• Retargeting:
  You can retarget people who visited your website but didn’t convert. For example, if someone viewed a product but didn’t buy it, you can show them an ad reminding them to complete the purchase.
  

How to Customise Reporting in Meta Ads Manager

Meta Ads Manager gives you the ability to filter and customize your reports. This helps you see the exact performance data that’s most important for your business.

How to Filter Ad Performance:

You can filter your data by ad placement, audience demographics, or performance goals. This helps you understand where your ad is performing best and where it needs improvement.

For example, you might find that your Instagram Feed ads are performing well, but your Instagram Stories ads aren’t getting as much engagement. You can then adjust your strategy to focus more on the Feed placements.

Meta Campaign Score

Meta provides a campaign score (a rating between 0 and 100) that shows how well your ad is optimized based on their recommendations.

This helps you know whether your ad is on track or needs some adjustments.

A higher score means that your ad is optimized for better performance, while a lower score means you may need to improve things like targeting, budget, or creative.

Also Read: 6 Tips to Increase Sales with TikTok Ads for Your Business in Nigeria

Advanced Instagram Ad Features and Best Practices

When you run Instagram Ads in Nigeria, you have access to some powerful features that can help optimize your ads and improve their performance.

This section will show you how to use these advanced features, as well as the best practices that will make your Instagram ads stand out.

Using Meta Advantage+ Features in Nigeria

Meta Advantage+ is an AI-powered tool that helps you optimize your Instagram ads with little manual effort. Here’s how it works:

AI-Powered Optimization:

Meta Advantage+ uses AI to analyze your ad’s performance and automatically adjust your settings to improve results. This makes it easier for you to get better results without constantly tweaking your ads.

A/B Testing with Automatic Recommendations:

A/B testing is when you run two versions of an ad to see which one performs better. Meta Advantage+ can automatically help you with A/B testing by providing recommendations based on data, making it faster and easier for you to find the most effective version of your ad.

By using Meta Advantage+, you’ll save time and effort while improving the results of your Instagram Ads in Nigeria.

Retargeting and Custom Audiences

Retargeting is an essential part of any successful ad campaign. It involves showing ads to people who have already interacted with your brand, whether by visiting your website or engaging with your content.

How to Use Custom Audiences for Retargeting:

You can create Custom Audiences in Meta Ads Manager to target users who have visited your website or engaged with your Instagram account. This allows you to reach people who are already interested in your business, making it easier to convert them into customers.

Dynamic Ads for Retargeting:

Dynamic ads show products to people based on what they’ve already viewed or interacted with on your website. For example, if a customer visited your online store and looked at a specific pair of shoes, dynamic ads will show them that exact product again to encourage them to make a purchase.

Using retargeting and Custom Audiences is a powerful way to increase the effectiveness of your Instagram ads in Nigeria, by reaching people who are more likely to convert.

Best Practices for High-Performing Instagram Ads

To get the best results from your Instagram ads in Nigeria, follow these best practices:

Visuals and Copy:

Keep your ad visuals clean, simple, and engaging. Avoid cluttering your image or video with too much text. The message should be clear and communicate your value right away. For example, if you’re offering a discount, make sure it’s visible and easy to understand.

Use Real People in Ads:

Showing real people in your ads, whether through customer testimonials or user-generated content, can make your ads more relatable. This helps potential customers trust your brand more.

CTA in Visuals:

Include a clear call-to-action (CTA) directly in your visuals, such as “Shop Now,” “Learn More,” or “Sign Up.” This guides users on what to do next and encourages them to take action.

Consistency Across Placements:

Your ad creative should work well across all placements (Feed, Stories, Reels, Explore). Make sure your visuals and copy look good on all devices, as most users will be viewing your ads on mobile.

How to Use Instagram Reels for Ads

Instagram Reels is one of the most engaging formats on the platform. To get the most out of Reels ads, here’s what you need to do:

Best Practices for Creating Reels Ads:

Keep your Reels ads short and engaging. Instagram users scroll quickly, so it’s important to grab their attention fast. Make the content visually dynamic and fun, as this is what users expect from Reels.

Leverage Instagram’s Most Engaging Format:

Instagram Reels are one of the most popular formats on the platform. By creating Reels ads, you can tap into this trend and engage with a wider audience.

Also Read: Google Ads vs SEO: Which is Better for My Business In Nigeria

The Cost of Instagram Ads in Nigeria in 2025

In this section, we’ll break down the costs and guide you on how to effectively manage your Meta ads budget in Nigeria.

Cost Breakdown for Instagram Ads: Average Costs in 2025

The cost of Instagram ads in Nigeria can vary based on your ad objectives, audience, and competition. Here are the average costs you can expect for the most common Instagram ad metrics in 2025:

• Cost Per Mille (CPM): The average cost for 1,000 impressions is around ₦1,600 to ₦3,000.
  
• Cost Per Click (CPC): On average, you will pay ₦150 to ₦350 per click.
  
• Cost Per Engagement (CPE): This is typically around ₦10 to ₦25 per engagement (like, comment, or share).
  
• Cost Per Lead (CPL): For generating leads (contact info, etc.), the average cost is ₦500 to ₦1,500.
  

Please Note: These costs are always varying based on Meta’s preferences, naira to dollar exchange rate, and of course, your business niche, the objective of your ad and the audience you’re targeting.

Factors Affecting Instagram Ad Costs

The price you pay for Instagram ads in Nigeria can change based on several key factors:

• Ad Objective: The objective you select for your campaign plays a huge role. For example, a traffic campaign (driving users to your website) can cost more than an awareness campaign (increasing brand visibility).
  
• Competition: If you’re targeting a popular market or a highly competitive audience in Nigeria, like real estate or tech, the cost of your ads may be higher.
  
• Audience: The more specific your audience (e.g., targeting a specific location like Lagos, or niche interests like “luxury goods” or “sports”), the higher your costs may be. However, more specific targeting can also lead to a better return on investment (ROI).
  

How to Set Your Instagram Ad Budget

When deciding how much to spend on your Instagram ads, it’s key to have a clear plan in place:

• Setting a Daily vs. Lifetime Budget: You can choose between a daily budget (how much you want to spend each day) or a lifetime budget (total amount for the entire campaign). Starting with a daily budget of at least ₦2,000 to ₦3,000 is a good way to test performance, especially for small businesses in Nigeria.
  
• How Much is Enough to Start?: For small businesses, ₦2,000 to ₦5,000 per month is a reasonable starting point. However, the more you invest, the better data you’ll collect, helping you refine your ads for improved ROI.
  
• Scaling Your Budget: Once your ad starts performing well, consider increasing your budget gradually. Scaling your budget can help you reach more people, but always ensure you’re getting a positive ROI before increasing spend.
  

Practical Tips for Managing Your Instagram Ad Budget

• Start Small: If you’re new to Instagram ads in Nigeria, begin with a smaller budget and test different ad formats. This allows you to see what works without committing too much.
  
• Track Your Ad Spend: Use Meta Ads Manager to track how much you’re spending and how effective your ads are. Adjust your budget based on what’s performing well.
  
• Optimize for ROI: Keep an eye on your ad spend ROI in Nigeria. If you’re not seeing the results you want, try adjusting your targeting or switching your ad creative.
  

Also Read: How To Manage a Facebook Page For a Business in Nigeria

Common Mistakes to Avoid with Facebook and Instagram Ads in Nigeria

Running Facebook and Instagram Ads in Nigeria can bring great results, but it’s easy to make mistakes. Here are some of the most common mistakes to watch out for and how to avoid them:

1. Over-targeting or Under-targeting Your Audience

One of the biggest mistakes in Facebook and Instagram Ads in Nigeria is getting your audience targeting wrong. Here’s why:

• Over-targeting: If you make your audience too narrow, you might not reach enough people. For example, if you’re selling a product for young people but only target a very specific age group, you could miss out on potential customers.
  
• Under-targeting: On the flip side, if you target too broadly, your ad might reach people who aren’t interested in what you’re offering. For example, a business selling luxury goods might reach people who are more interested in budget-friendly options, which leads to wasted ad spend.
  

2. Ignoring Mobile Optimization

Did you know that most people in Nigeria access social media from their phones? So, it’s crucial to optimize your ads for mobile devices.

• Mobile-first: If your ads aren’t mobile-friendly, you could lose a lot of potential customers. For example, ads that are too big, have small text, or slow-loading images won’t work well on mobile devices.
  
• Make it easy to view and interact: Use clear images, readable fonts, and fast-loading content that will catch the attention of mobile users. Remember, your target audience is likely scrolling through their feed quickly, so grab their attention instantly.
  

3. Skipping Retargeting Campaigns

Many businesses in Nigeria miss out on the power of retargeting — reaching people who have already interacted with your ads or visited your website.

• What is retargeting?: Retargeting ads show up for people who have already clicked on your ad, visited your website, or engaged with your Instagram content. This is a great way to remind them about your product or service and encourage them to take the next step, like making a purchase.
  
• Why it works: Retargeting can increase conversion rates because these people have already shown interest in your brand. They are more likely to convert (buy, sign up, etc.) after seeing your ad again.
  

Best Practices for Successful Facebook and Instagram Ads in Nigeria in 2025

Running Facebook and Instagram Ads in Nigeria can bring incredible results when done right. If you follow some best practices, you’ll set yourself up for success. Here’s a breakdown of the key strategies you need to follow:

Using Meta Advantage+ Features

Meta Advantage+ is an AI-powered tool that helps improve your Facebook and Instagram Ads in Nigeria without needing much manual effort. Here’s how to use it effectively:

• AI Optimization: Meta Advantage+ uses AI to automatically optimize your ads. This means it helps improve your ad performance by adjusting targeting, budget, and delivery based on data from past campaigns.
  
• A/B Testing: The tool also helps you run A/B tests, comparing different ads to see which works best. This makes it easier to understand what resonates with your audience and adjust accordingly.
  

Crafting Clear and Concise Ad Copy and Visuals

The best-performing ads in Facebook and Instagram Ads in Nigeria are those that communicate quickly and clearly. Here’s how to craft your ad copy and visuals:

• Be Simple and Straightforward: When writing your ad copy, keep it clear and easy to understand. Avoid long sentences or complicated jargon. Stick to the point and highlight your offer immediately.
  
• Strong Visuals: Use high-quality images or videos that grab attention. Whether it’s a picture of your product or a video showing it in action, make sure the visual is compelling.
  
• Match Visuals with Copy: Your image should match the message you’re conveying in your text. For example, if you’re offering a discount, make sure it’s clearly stated both in the image and the caption.
  

Regular Monitoring and Optimization

Even after you launch your Facebook and Instagram Ads in Nigeria, your job isn’t over. You need to regularly monitor and adjust your campaigns to keep them running smoothly:

• Track Performance: Keep an eye on key metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate. Monitoring these numbers will help you understand how your ad is performing.
  
• Make Adjustments: If something isn’t working — like your targeting or budget — make changes. Meta Ads Manager provides detailed reports, so you can make data-driven decisions to improve performance.
  
• Optimize for Better Results: Over time, you’ll learn what works best for your audience. Use this information to tweak your ad strategy, optimize for better results, and improve your ad spend ROI in Nigeria.
  

How to Scale Facebook and Instagram Ads for Business Growth in Nigeria

When you’re ready to take your Facebook and Instagram Ads in Nigeria to the next level, scaling becomes essential.

Scaling is all about growing your business by increasing your ad reach, budget, and audience while still keeping your campaigns effective.

Here’s how you can scale your ad campaigns effectively:

How to Increase Your Ad Spend While Maintaining Performance

When you start seeing positive results from your Facebook and Instagram Ads in Nigeria, you’ll want to spend more money to reach even more people. However, increasing your ad spend needs to be done carefully to avoid wasting money. Here’s how to do it right:

1. Start Slow

Don’t just double your budget all at once. Gradually increase your ad budget by 20% to 30% every few days. This helps Meta Ads Manager adjust to the changes and maintain performance.

2. Monitor Results

Keep an eye on your ad performance as you scale. If you see a drop in performance (such as higher costs per click or lower engagement), it’s a sign you need to slow down and optimize.

3. Optimize for the Best Performing Ads

Focus on scaling ads that are already performing well. Let Meta’s algorithms find the best audience and increase your budget only for ads that are giving you the best ROI.

Using Lookalike Audiences and Broader Targeting to Reach New Customers

As your ad campaigns grow, you’ll want to reach even more people. This is where Lookalike Audiences and broader targeting come in handy:

1. Lookalike Audiences

This tool lets you target people who are similar to your existing customers. Meta’s algorithms will find users who share similar behaviors and interests, making it easier for you to reach people who are more likely to be interested in your product or service.

2. Broader Targeting

If you want to expand beyond your usual audience, you can broaden your targeting. You can include new locations, age groups, interests, and behaviors to increase your reach. For example, if you’re running Instagram ads for a clothing brand in Lagos, you can expand targeting to other Nigerian cities and regions.

Running Multiple Ad Sets Within a Campaign: How to Manage Multiple Segments and Products in the Same Campaign

Once you’ve got a handle on your budget and audience, you can take things further by running multiple ad sets within the same campaign. Here’s how you can make this work:

1. Target Multiple Audiences

You can create different ad sets targeting various audiences. For example, you can target one set of ads to people interested in fashion and another to people interested in lifestyle. This way, you’re optimizing your campaign to suit different types of customers.

2. Test Different Products or Offers

If you’re running a product-based business, use different ad sets for each product or promotion. This helps you identify which products are most appealing to your audience, giving you more insight into what works best.

3. Optimize for Each Ad Set

Monitor the performance of each ad set and adjust your budget accordingly. If one ad set is outperforming others, you can allocate more budget to it, helping you maximize your ROI.

Get More Sales from Facebook & Instagram Ads

Now you’ve seen the full breakdown on how to run Facebook and Instagram ads in Nigeria — step by step, from setup to results.

But here’s the truth: Facebook and Instagram ads can be tricky if you don’t know what you’re doing. It’s easy to waste money, target the wrong people, or run ads that don’t bring in sales.

That’s where we come in.

At Prolanz Digital Marketing Agency, we have 9 years experience helping Nigerian businesses like yours run profitable Facebook and Instagram ads — the kind that generate massive revenue.

Whether you’re a small business trying ads for the first time or a big company looking to scale, we’ll build and manage a strategy that works.

Want to learn how to do it yourself?

We also offer practical training for business owners, marketers, and staff — so your team can handle your ad campaigns confidently, without guesswork.

✅ Need someone to manage your ads for you?

✅ Want to train your team to handle it in-house?
✅ Or maybe you just want a free advice before you spend a kobo?

Click below to chat with us on WhatsApp. Let’s help you turn clicks into customers.

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Your business deserves better sales. Let’s make it happen.

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FAQs on Facebook and Instagram Ads in Nigeria

1. How much does it cost to run Facebook and Instagram ads in Nigeria?

The cost to run Facebook and Instagram Ads in Nigeria depends on factors like your target audience, ad objectives, and duration. Typically, you can start with as little as NGN 1,000 per day.

However, if you’re aiming for more reach or higher engagement, you may need a bigger budget.

Facebook ads cost in Nigeria can range from NGN 1,000 to NGN 5,000 per day, while Instagram ads cost in Nigeria may vary based on your target audience.

2. How much does Facebook pay per 1000 views in Nigeria?

Facebook and Instagram Ads in Nigeria are typically priced based on cost-per-thousand impressions (CPM).

On average, CPM rates in Nigeria range from NGN 200 to NGN 2,500 depending on the targeting options, ad format, and competition in your industry.

For Facebook ads in Nigeria, CPM can be lower than for Instagram, but this varies based on factors like your location targeting and audience engagement.

3. Can I pay for Facebook ads in Naira?

Yes, you can pay for Facebook and Instagram Ads in Nigeria using Naira.

Facebook allows you to set up payments using local methods, including Nigerian bank cards and direct transfers.

Ensure your payment method is linked to your Facebook Business Manager in Nigeria to make payments smoothly.

4. Can I run Facebook ads in Nigeria?

Yes, you can definitely run Facebook Ads in Nigeria.

Facebook is available to businesses in Nigeria, allowing you to set up and run ad campaigns through Meta Ads Manager.

Whether you are promoting products, services, or events, Facebook provides a robust platform for advertising to a local audience.

5. How much are Facebook ads per 1000 views?

Facebook Ads in Nigeria typically cost around NGN 200 to NGN 2,500 per 1,000 views, depending on targeting options and ad quality.

If you are targeting a broader audience, costs may be lower.

However, narrowing down your audience to a specific location or interest group can increase the cost per 1,000 views, especially for competitive industries.

6. What card can I use for Instagram ads in Nigeria?

You can use most local Nigerian bank cards, including Visa, Mastercard, and Verve for Instagram ads in Nigeria.

Link your card to Meta Ads Manager for Instagram in Nigeria and ensure your payment method is set up in the system.

This allows for seamless payments for boosting posts or running ad campaigns on Instagram.

7. Can Nigerians monetize on Facebook?

Yes, Nigerians can monetize on Facebook through various programs like Facebook’s Partner Program and by running online business ads in Nigeria.

By creating engaging content and having an active audience, you can earn money through ad revenue, sponsorships, and promotions via Facebook’s tools.

8. How can I run FB ads without paying?

Unfortunately, you cannot run Facebook Ads in Nigeria without paying.

Facebook’s ad system requires a budget to be set, even if you’re running a small-scale campaign.

However, you can boost organic posts using minimal budget and reach a broader audience compared to just posting without ads.

9. Can I run TikTok ads from Nigeria?

Currently, TikTok Ads are available for Nigerian businesses, but the platform does not have the same ad penetration as Facebook and Instagram Ads in Nigeria.

TikTok allows you to promote your business and reach younger, more engaged audiences.

However, Instagram Ads in Nigeria and Facebook Ads tend to be more effective for local businesses.

10. How much do Facebook and Instagram ads cost?

The costs for Facebook and Instagram Ads in Nigeria depend on the targeting, placement, and duration of your campaign.

For example, Facebook ads cost in Nigeria may start from NGN 1,000 per day, while Instagram ads cost can be slightly higher due to their visual nature.

On average, expect to spend NGN 1,000 to NGN 5,000 per day, but it can vary based on the competition in your industry and the reach you’re aiming for.

11. How much does social media marketing cost in Nigeria?

The cost of social media ads in Nigeria can vary based on your objectives and audience.

On average, Facebook and Instagram Ads in Nigeria can cost anywhere from NGN 1,000 to NGN 5,000 per day.

For businesses in Nigeria, the cost will also depend on factors like audience targeting, competition, and ad type.

12. How much should I pay for Instagram ads?

For Instagram ads in Nigeria, the amount you should pay depends on your budget and the goals of your campaign.

On average, Instagram ads cost in Nigeria can start from NGN 1,000 per day, but higher budgets can be allocated to increase reach or conversions.

Your budget should reflect the scale of the campaign and your business needs.

13. Which ads are cheaper: Facebook or Instagram?

In general, Facebook Ads in Nigeria tend to be cheaper than Instagram Ads in Nigeria, especially for broad targeting.

However, Instagram Ads are known for higher engagement rates and better performance in industries that rely heavily on visuals.

So, while Facebook might offer cheaper rates, Instagram might provide better ROI depending on your business goals.

14. What is the cheapest social media to run ads on?

While Facebook and Instagram Ads in Nigeria offer great results, Facebook ads cost in Nigeria is typically lower than Instagram.

If you are looking to get the most value for a smaller budget, Facebook is often the best choice for social media ads in Nigeria, especially if you’re targeting a broad audience.

15. Is $5 a day enough for Facebook ads?

Yes, $5 a day can be enough to run small-scale Facebook ads in Nigeria, especially if you target a narrow audience and use efficient bidding strategies.

However, to see better results and expand your reach, increasing your daily budget might be necessary.

Facebook ad budget in Nigeria can be adjusted based on the type of campaign and objectives.

16. What are the best strategies for Facebook and Instagram Ads in Nigeria?

The best strategies for Facebook and Instagram Ads in Nigeria include targeting the right audience, using high-quality visuals, and testing different ad formats like video, carousel, or stories. Also, regularly optimize your campaigns by monitoring Facebook ad performance metrics in Nigeria and making adjustments to improve results.

17. How do I run Facebook ads in Nigeria for my business?

To run Facebook Ads in Nigeria, you need to create a Facebook Business Manager in Nigeria account, link your business page, and define your campaign goals. Afterward, set your budget, choose your target audience, design your ad creatives, and track your performance using Facebook ad tracking in Nigeria.

18. What are the costs of running Facebook and Instagram ads in Nigeria?

The costs for Facebook and Instagram Ads in Nigeria can range from NGN 1,000 to NGN 5,000 per day, depending on the competition and your campaign objectives. If you’re focusing on lead generation or conversions, you may need a higher budget to achieve optimal results with Instagram ads cost in Nigeria.

19. How do I set a Facebook ad budget in Nigeria?

To set your Facebook ad budget in Nigeria, determine how much you’re willing to spend daily or for the lifetime of the campaign. For small businesses, starting with NGN 1,000 per day is often enough, but this may vary based on your Facebook ad campaign objectives in Nigeria and the target audience you’re reaching.

20. How can I improve ad performance on Instagram for Nigerian businesses?

To improve Instagram ad performance in Nigeria, ensure your ad visuals are engaging, your copy is clear, and your targeting is precise. Utilize Meta Ads Manager for Instagram in Nigeria to monitor performance and adjust your campaigns based on real-time analytics and Instagram ad metrics in Nigeria. Additionally, using Instagram Stories ads and Instagram Reels ads in Nigeria can significantly boost engagement.

21. What are the most effective ad placements for Facebook and Instagram in Nigeria?

The most effective Facebook ad placements in Nigeria depend on your campaign goals. For local businesses, Facebook Feed and Instagram Feed are great for visibility, while Instagram Stories and Facebook Stories ads are perfect for promotions or limited-time offers. Using automatic placements via Meta Ads Manager can also help optimize performance.

22. How do I create and design Facebook ads for Nigerian businesses?

To design Facebook ads in Nigeria, start by choosing a clear goal for your campaign, such as brand awareness or sales. Use high-quality visuals, concise text, and a strong call-to-action (CTA). Consider using Facebook ad design best practices in Nigeria, such as keeping the design simple and mobile-friendly since most users access Facebook via their phones.

23. What’s the best way to run Instagram ads in Nigeria for local businesses?

To run Instagram ads in Nigeria for local businesses, focus on targeting your local audience based on location, interests, and behaviors. Leverage Instagram ad targeting in Nigeria and use Instagram business account in Nigeria to create engaging ads that highlight your products or services.

24. How can I use Meta Ads Manager for Instagram in Nigeria?

Meta Ads Manager for Instagram in Nigeria allows you to manage and optimize your Instagram ads. You can create campaigns, set budgets, define your target audience, and monitor ad performance. This tool offers greater control over your Instagram ad budget in Nigeria and campaign settings compared to just boosting posts.

25. How can I track Facebook ad performance in Nigeria?

To track Facebook ad performance in Nigeria, use Facebook ad tracking in Nigeria through the Ads Manager. This allows you to measure key metrics such as CTR (click-through rate), CPC (cost per click), and CPM (cost per 1000 impressions). You can also use Facebook Pixel in Nigeria for better tracking and optimization.

26. What are the steps for boosting Instagram posts in Nigeria?

To boost Instagram posts in Nigeria, first select the post you want to promote. Next, choose your objective (e.g., website visits, engagement). Define your audience based on Instagram audience targeting in Nigeria, set your budget, and schedule the post. Finally, monitor the performance of your boosted Instagram posts in Nigeria.

27. How do Facebook audience targeting strategies work in Nigeria?

Facebook audience targeting in Nigeria involves selecting your audience based on criteria like age, gender, location, and interests. You can refine your targeting by using behavioral data, location targeting, or even Facebook audience insights in Nigeria to better reach users who are most likely to engage with your ads.

28. What is Meta Pixel, and how can I use it for Instagram ads in Nigeria?

Meta Pixel in Nigeria is a tool that tracks conversions and user actions on your website. By installing Meta Pixel on your site, you can measure the effectiveness of your Instagram ads in Nigeria and optimize your campaigns. It also helps with retargeting ads for users who have previously interacted with your business.

29. How do I set up Instagram ads for Nigerian entrepreneurs using Meta Ads Manager?

To set up Instagram ads in Nigeria using Meta Ads Manager, you first need an Instagram business account in Nigeria. Then, you can define your campaign objectives, target your audience, choose your ad placements (Feed, Stories, Reels), and set your budget. Use Meta Ads Manager for Instagram in Nigeria to monitor ad performance and optimize for better results.

30. Why should Nigerian businesses use Facebook Business Manager for ads?

Facebook Business Manager in Nigeria is essential for businesses looking to run multiple ad campaigns, manage ad accounts, and collaborate with team members. It offers a central hub for creating, tracking, and optimizing your Facebook and Instagram ads in Nigeria, making it easier to scale your ads efficiently.

31. How much should I spend on Facebook ads in Nigeria to see results?

The amount you should spend on Facebook ads in Nigeria depends on your campaign goal. For small businesses, starting with a budget of about NGN 1,000 – 3,000 per day can help you see results. However, if you’re aiming for broader reach or sales, you may need to adjust your Facebook ad budget in Nigeria accordingly.

32. What is the cost of Instagram ads in Nigeria?

The cost of Instagram ads in Nigeria varies depending on factors like targeting, competition, and objectives. On average, you can expect CPC (cost per click) to range between NGN 30 – 150. The cost also depends on how well your ads are performing and how specific your audience targeting is.

33. How do I create a successful Facebook ad campaign for Nigerian customers?

To create a successful Facebook ad campaign for Nigerian customers, you need to define your objective clearly, such as driving traffic or increasing sales. Choose the right Facebook audience targeting in Nigeria and ensure your ad copy is simple, clear, and tailored to local interests. Keep your budget flexible and monitor performance with Facebook ad tracking in Nigeria.

34. What are the benefits of using Instagram ads for online businesses in Nigeria?

Instagram ads in Nigeria offer online businesses a chance to reach a highly engaged audience. With features like Instagram Stories ads and Instagram Reels ads, businesses can promote products or services in visually dynamic ways. These ads also provide detailed insights, allowing businesses to track performance and optimize their campaigns for maximum impact.

35. How can I retarget customers on Instagram ads in Nigeria?

To retarget customers on Instagram ads in Nigeria, use Custom Audiences based on people who have interacted with your Instagram account, visited your website, or engaged with your ads. By using Meta Pixel in Nigeria, you can track user behavior and retarget them with tailored ads to increase conversions.

36. What targeting options should I use for Facebook ads in Nigeria?

When running Facebook ads in Nigeria, you should consider targeting options such as location targeting on Facebook in Nigeria, interests, demographics (age, gender), behaviors, and connections. You can also refine your targeting using Facebook audience insights in Nigeria to better reach potential customers.

37. How do I measure ROI for Facebook ads in Nigeria?

To measure ROI for Facebook ads in Nigeria, track important metrics like CPC, CTR, CPM, and conversion rate using Facebook ad performance metrics in Nigeria. Calculate the return by comparing the revenue generated from the ad campaign against the total amount spent on the ads.

38. Can I use Facebook ad insights to optimize my Instagram ads in Nigeria?

Yes, Facebook ad insights in Nigeria can help you optimize Instagram ads in Nigeria. By reviewing performance data from Facebook, you can identify which content resonates best with your audience. Use this data to adjust your targeting, creative, and budget for better performance on Instagram.

39. What’s the difference between Instagram Stories ads and Feed ads for Nigerian businesses?

The main difference between Instagram Stories ads and Feed ads in Nigeria is the format. Stories ads are full-screen, vertical, and often used for promotions or time-sensitive content. Feed ads, on the other hand, appear in the regular Instagram feed and are better for longer, more detailed content. Instagram ad formats in Nigeria give businesses flexibility in presenting their message.

40. How do I use UTM parameters for tracking Instagram ad performance in Nigeria?

Using UTM parameters for tracking Instagram ad performance in Nigeria allows you to track where your website traffic is coming from. You can add these parameters to the links in your Instagram ads to see which ads and campaigns are driving the most visitors, and then optimize your campaigns for better results.

41. How do I improve Facebook ad performance metrics in Nigeria?

To improve Facebook ad performance metrics in Nigeria, focus on optimizing your Facebook ad targeting in Nigeria, creating high-quality visuals, and testing different ad formats. Monitor your CPC, CTR, and CPM, and adjust your budget, targeting, and ad copy based on performance insights.

42. How does Facebook’s ad review process work for Nigerian businesses?

After publishing Facebook ads in Nigeria, they go through a review process to ensure they comply with Facebook ad policies in Nigeria. This process typically takes 24 hours. If your ad gets disapproved, you can revise it based on feedback, ensuring it follows Facebook’s advertising guidelines before resubmitting.

43. How can I optimize Instagram ads for Nigerian startups using Meta Ads Manager?

To optimize Instagram ads for Nigerian startups using Meta Ads Manager, start by defining clear campaign objectives. Use Instagram ad targeting in Nigeria to reach your ideal audience, and set a reasonable budget for your campaign. Use Instagram ad analytics in Nigeria to track performance, and adjust your ad creatives and targeting for better results.

44. What are the latest best practices for Facebook and Instagram ads in Nigeria?

The latest best practices for Facebook and Instagram ads in Nigeria include using video ads for engagement, carousel ads for showcasing multiple products, and retargeting ads to bring back potential customers. Ensure your ads are mobile-optimized, use clear call-to-actions (CTAs), and continually monitor performance for adjustments.

45. How do I set up custom audiences for Instagram ads in Nigeria?

To set up custom audiences for Instagram ads in Nigeria, go to Meta Ads Manager for Instagram in Nigeria, select Custom Audiences, and choose your audience based on criteria such as people who’ve engaged with your Instagram posts, visited your website, or interacted with your ads. This allows you to retarget users for higher conversion rates.

46. What are the steps to boost an Instagram post in Nigeria for better engagement?

To boost an Instagram post in Nigeria for better engagement, select the post you want to promote, tap Boost Post, and choose your objective (e.g., website visits, profile visits). Define your Instagram ad budget in Nigeria and target your audience by location, age, gender, and interests. Lastly, monitor the results to tweak the campaign as needed.

47. How does location targeting on Facebook ads in Nigeria help businesses?

Location targeting on Facebook ads in Nigeria allows businesses to show their ads to people within a specific geographic area. For example, a local shop in Lagos can target users within Lagos, ensuring that only potential local customers see the ad. This increases the relevance of the ad and improves ROI.

48. How can I use carousel ads on Instagram to promote products in Nigeria?

Carousel ads on Instagram allow you to showcase multiple products in a single ad. For Nigerian businesses, carousel ads are effective for displaying a range of products or features, driving higher engagement and conversion rates. Each image or video in the carousel can have its own link, which directs users to a specific page for each product.

49. What are the best practices for designing Instagram ads in Nigeria?

When designing Instagram ads in Nigeria, use high-quality visuals that capture attention quickly. Keep the messaging clear, concise, and compelling. Avoid text-heavy images and ensure your visuals align with your brand. Use Instagram ad design tips in Nigeria to create a design that resonates with your audience and works well on mobile devices.

50. How can Nigerian businesses achieve high ad conversions with Instagram ads?

To achieve high ad conversions with Instagram ads in Nigeria, ensure you are using Instagram ad targeting in Nigeria to reach the right audience. Create compelling visuals and ad copy, and use Instagram Reels ads in Nigeria to engage users. Additionally, optimize your landing pages and use retargeting ads to convert previous visitors into customers.

51. What are Instagram Reels ads, and how can Nigerian businesses use them?

Instagram Reels ads are short, engaging video ads shown on the Explore page and Instagram Reels section. Nigerian businesses can use Instagram Reels ads in Nigeria to showcase their products or services in a dynamic and visually appealing way, reaching a wide audience and leveraging Instagram’s most engaging format.

52. How can I use Facebook ad placements in Nigeria to increase my ad reach?

Facebook ad placements in Nigeria allow businesses to choose where their ads will appear, such as in the Facebook Feed, Instagram Feed, or Stories. Choosing the right placements based on your target audience’s behavior ensures higher reach and engagement. For instance, Instagram Stories ads in Nigeria are great for limited-time offers, while Facebook Feed ads in Nigeria are ideal for general awareness.

53. How do I effectively target Nigerian users on Facebook and Instagram?

To effectively target Nigerian users on Facebook and Instagram, use Facebook audience insights in Nigeria and Instagram audience targeting in Nigeria. You can target users based on location, interests, demographics, and behaviors. Custom audience creation and retargeting campaigns can also help you reach users who’ve interacted with your brand before.

54. How do I track Instagram ad performance with analytics in Nigeria?

You can track Instagram ad performance in Nigeria using Meta Ads Manager for Instagram in Nigeria. Check key metrics like CPC, CTR, and CPM. This data helps you understand how your ads are performing, which audience is engaging the most, and where to improve for better results.

55. How do I optimize Facebook and Instagram ad campaigns in Nigeria to boost ROI?

To optimize Facebook and Instagram ad campaigns in Nigeria and boost ROI, start by monitoring your ad performance and adjusting targeting based on Facebook audience insights in Nigeria. Test different creatives, placements, and bidding strategies. Also, use A/B testing ads in Nigeria to determine what works best and allocate more budget to the highest-performing ads.

56. What are the most common mistakes businesses make with Facebook ads in Nigeria?

Some of the most common mistakes with Facebook ads in Nigeria include over-targeting or under-targeting, not optimizing for mobile devices, and failing to retarget audiences. Businesses should focus on Facebook ad review process in Nigeria, ensuring ads comply with guidelines, and continuously refine targeting for better results.

57. How do I use behavioral targeting on Facebook for Nigerian businesses?

Behavioral targeting on Facebook in Nigeria allows you to target users based on their online behavior, such as past purchases, website visits, or interaction with ads. This ensures your ads reach users who are most likely to take action, improving your conversion rate and ad performance.

58. Why are Facebook and Instagram ads essential for scaling Nigerian businesses?

Facebook and Instagram ads in Nigeria are essential for scaling because they provide businesses with the tools to reach large, targeted audiences across Nigeria. These platforms allow for precise audience segmentation, effective ad designs, and performance tracking, helping businesses grow by increasing brand awareness, driving traffic, and boosting sales.

59. What are the costs of Facebook ad campaigns in Nigeria?

The cost of Facebook ad campaigns in Nigeria varies depending on factors such as target audience, ad placements, and campaign objectives. The average cost for Facebook ads in Nigeria can be based on metrics like CPC (Cost per Click) or CPM (Cost per Thousand Impressions). It’s important to set a clear Facebook ad budget in Nigeria to maximize your ROI.

60. How do I set ad budgets for Instagram and Facebook ads in Nigeria?

To set ad budgets for Instagram and Facebook ads in Nigeria, you can choose between daily or lifetime budgets. Consider your ad spend ROI in Nigeria and target goals like website visits or product purchases. Ensure that your budget aligns with your overall marketing strategy and adjust as needed based on ad performance.

61. What’s the best way to scale Facebook and Instagram ads in Nigeria?

To scale Facebook and Instagram ads in Nigeria, increase your ad budget gradually while maintaining performance. Use Meta Ads Manager to monitor metrics and make adjustments. Expanding your audience through Lookalike Audiences and running multiple ad sets within a campaign can also help you reach new customers and scale effectively.

62. How can Facebook Business Manager help with managing ads for Nigerian businesses?

Facebook Business Manager in Nigeria allows businesses to manage multiple ad accounts, pages, and team members in one place. It gives you full control over your ads, including who can manage and create ads, making it easier to scale and organize your advertising efforts for growth.

63. How do I use custom audiences to retarget Nigerian users on Facebook and Instagram?

To retarget Nigerian users, create custom audiences in Meta Ads Manager for Instagram in Nigeria. This allows you to target people who have interacted with your business, such as website visitors, video viewers, or past customers. You can use this audience to show them specific ads and increase conversion rates.

64. What are the different types of Instagram ads formats that work best in Nigeria?

There are several Instagram ad formats in Nigeria, including Feed ads, Stories ads, Reels ads, and Carousel ads on Instagram in Nigeria. Each format serves a different purpose; for example, Reels ads are great for engaging content, while Carousel ads allow you to showcase multiple products in one ad, ideal for e-commerce businesses.

65. How do I target Instagram users based on their interests in Nigeria?

To target Instagram users based on their interests in Nigeria, use interest-based targeting on Instagram in Nigeria. In Meta Ads Manager, you can select categories such as technology, fashion, or travel, ensuring your ads reach users who are most likely to engage with your products or services.

66. What are the most common reasons for Facebook ad disapproval in Nigeria?

Common reasons for Facebook ad disapproval in Nigeria include non-compliance with Facebook ad policies in Nigeria, such as using misleading text, violating intellectual property rights, or promoting restricted products. It’s important to review Facebook’s ad review process in Nigeria and ensure your ads meet their guidelines to avoid disapproval.

67. How do I boost engagement for Instagram posts using ads in Nigeria?

To boost engagement for Instagram posts in Nigeria, use Instagram’s boosting feature. Simply select a high-performing organic post and boost it to a targeted audience. You can set goals like getting more likes, comments, or shares, and track performance through Instagram ad tracking in Nigeria.

68. How do I use Facebook Pixel for better ad performance tracking in Nigeria?

Facebook Pixel in Nigeria is a tool that tracks actions on your website after someone clicks on your ad. It helps you measure conversions, optimize your ads for better performance, and create custom audiences. By installing Facebook Pixel, you can track events like page views, purchases, and sign-ups.

69. What are the best Instagram ad targeting options for Nigerian customers?

The best Instagram ad targeting in Nigeria includes location targeting on Instagram (to reach specific Nigerian cities), interest-based targeting, and behavioral targeting on Instagram (to target users based on their past actions). You can also create custom audiences from website visitors or email lists to retarget them with relevant ads.

70. How can I retarget Nigerian customers with dynamic Instagram ads?

To retarget Nigerian customers with dynamic Instagram ads, set up dynamic ads for Instagram in Meta Ads Manager for Instagram in Nigeria. These ads automatically show personalized products to users based on their past interactions with your website, making them more likely to convert.

71. How do I improve Facebook ad targeting and reduce ad spend in Nigeria?

To improve Facebook ad targeting in Nigeria and reduce ad spend, focus on creating highly specific audiences using tools like lookalike audiences and interest-based targeting on Facebook in Nigeria. Additionally, optimize your ad copy and visuals for better performance and ROI. Use A/B testing ads in Nigeria to see which ads perform best and adjust accordingly to reduce wasted spend.

72. How do I set up automated A/B testing for Instagram ads in Nigeria?

In Meta Ads Manager for Instagram in Nigeria, you can set up automated A/B testing by creating multiple ad variations (like different headlines, images, or audiences) and letting Facebook automatically deliver the best-performing ad. This method helps optimize ad campaigns for better engagement and lower cost per result.

73. How do I measure Facebook ad performance using KPIs in Nigeria?

To measure Facebook ad performance metrics in Nigeria, focus on key performance indicators (KPIs) like CTR (Click-Through Rate), CPC (Cost per Click), CPM (Cost per 1000 Impressions), and Conversion Rate. These KPIs will help you understand how your ads are performing and if you’re getting the results you want.

74. How can I use Instagram’s Explore page to target Nigerian users?

To target Instagram users in Nigeria, you can select the Explore page as a placement in Meta Ads Manager for Instagram in Nigeria. The Explore page is a high-traffic area where users discover new content, making it an excellent placement to attract new followers and customers.

75. What’s the cost of Instagram Reels ads in Nigeria for local businesses?

The cost of Instagram Reels ads in Nigeria varies based on your targeting, ad objectives, and competition. Generally, Instagram Reels ads in Nigeria may cost more due to their high engagement rates. However, they are an effective way for local businesses to reach a younger, more active audience, especially if you’re promoting limited-time offers or engaging content.

76. How can Facebook and Instagram ads help Nigerian businesses grow in 2025?

Facebook and Instagram ads in Nigeria can help businesses grow by allowing them to reach a wide and targeted audience. By using Meta Ads Manager, businesses can create ads that target specific groups based on interests, location, and behaviors, which increases engagement and conversion rates. These platforms also provide a range of formats (e.g., Instagram Reels ads in Nigeria, Facebook Stories ads in Nigeria) that cater to different business needs.

77. What is the difference between using Facebook Ads Manager and boosting posts in Nigeria?

Facebook Ads Manager offers much more control and flexibility over your Facebook and Instagram Ads in Nigeria, allowing you to run multiple ad sets, set specific budgets, and track performance in detail. Boosting posts is simpler, but it provides limited targeting options. For businesses that want more customization and data, Facebook Ads Manager in Nigeria is the better choice.

78. How can I use Facebook audience insights to optimize Instagram ads in Nigeria?

Facebook audience insights in Nigeria can provide valuable data on the demographics, interests, and behaviors of your Instagram ad audience. By analyzing these insights, you can adjust your Instagram ad targeting in Nigeria to ensure your ads are reaching the right people, increasing engagement, and driving conversions.

79. How can Nigerian businesses take advantage of Facebook’s ad policies?

Nigerian businesses can take advantage of Facebook ad policies in Nigeria by ensuring their ads comply with Facebook’s standards for content and format. Understanding these policies can help avoid ad disapprovals, maximize reach, and build trust with users. Facebook ad review process in Nigeria will also ensure that only ads that meet the platform’s guidelines are approved.

80. What are the benefits of using Meta’s automatic recommendations for Facebook ads in Nigeria?

Meta’s automatic recommendations for Facebook ads in Nigeria help businesses optimize ad performance by automatically adjusting bids, audience settings, and ad placements based on past ad performance. This feature makes it easier for businesses to improve ad campaign optimization in Nigeria and boost ad ROI in Nigeria without having to manually tweak every setting.

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